Spin Master Announces Expanded PAW Patrol Roll Patrol Road Tour for 2017

Spin Master Corp. (TSX: TOY), a leading global children’s entertainment company, announces the third annual PAW Patrol Roll Patrol Road Tour, a multi-city life-size activation that successfully blends the award-winning toy line with the top rated preschool property produced by Spin Master Entertainment and broadcast on Nickelodeon. Beginning July 28until its completion in October, the PAW Patrol Roll Patrol Road Tour will travel across North America allowing kids to connect with their favorite PAW Patrol characters through an immersive PAW Patrol-branded experience.

Each PAW Patrol Roll Patrol Tour stop is free to the public and will make stops at select Walmart, Toys“R”Us and Target retail locations in 13 different markets. Kids can explore the inside of the life-size PAW Patroller and meet their favorite PAW Patrol characters, as well as reenact their own rescue missions through an interactive play experience featuring the new Sea Patrol theme. Families can celebrate the experience with a memorable photo and limited edition giveaways.

“As we continue to build an evergreen property, there are multiple touchpoints when telling a story through a franchise such as PAW Patrol,” said Ben Gadbois, Spin Master’s Global President and COO. “There is a strong collaboration between our Entertainment team and Global Marketing team to ensure we’re connecting with children through positive and meaningful messages, and with the PAW Patrol Roll Patrol Tour we are physically bringing the magic to life.”

The life-size activation will also have a dedicated area showcasing Spin Master’s newest entertainment property, Rusty Rivets. Kids can combine, design and “rustify” inside Rusty’s life-size Rivet Lab and meet the heroes from the show – Rusty and Ruby. Alongside Rusty Rivets, kids can play with the squeezable sand you can’t put down, Kinetic Sand, and experience soaking surprises with Soggy Doggy, Spin Master’s newest launch in the games category.

2017 Roll Patrol Tour schedule*: 

Friday Location
Saturday/Sunday Location
July 28-30
2628 S. Main St., High Point, NC 27263
3738 Battleground Ave., Greensboro, NC 27410
Aug. 4-6
2232 Gallatin Pike N., Madison, TN 37115
5824 Nolensville Pike, Nashville, TN 37211
Aug. 11-13
2110 W. Walnut St., Rogers, AR 72756
406 S. Walton Blvd., Bentonville, AR 72712
Aug. 18-20
1570 Chester Pike, Eddystone, PA 19022
275 N. Gulph Road, King of Prussia, PA 19406
Sept. 1-3
409 Almonesson Rd., Depford, NJ 08096
4475 E. Black Horse Pike, Mays Landing, NJ 08330
Sept. 8-10
4135 Transit Rd., Williamsville, NY 14221
3463 McKinley Pkwy., Hamburg, NY 14075
Sept. 22-24
9200 W. North Ave., Melrose Park, IL 60160
1500 75th St., Downers Grove, IL 60516
Sept. 29- Oct. 1
4822 Whipple Ave NW, Canton, OH 44718
590 Howe Ave., Cuyahoga Falls, OH 44221
Oct. 6-8
Atlanta Metro
Atlanta Metro
Oct. 13-15
Miami Metro
Miami Metro
Oct. 20-22
Houston Metro
Houston Metro
Oct. 27-29
Los Angeles Metro
Los Angeles Metro

*Canadian dates to be released at a later date.
*All Roll Patrol Tour stops subject to change. Visit
www.pawpatrol.com/tour for the most up-to-date schedule.

You May Also Like

About the Author: MattG