Today’s a big day for AwesomeToyBlog sponsor (and one of my personal favorite online stores) Entertainment Earth as they’re celebrating their 20th anniversary. On April 1, 1996, Aaron and Jason Labowitz launched Entertainment Earth.
Since its website first went live 20 years ago, Entertainment Earth has distinguished itself as the authoritative source for toys and collectibles, offering tens of thousands of unique items available for order and pre-order at any given time. With a staff of experts who are themselves personal collectors, Entertainment Earth serves as the “go-to” source for the latest and greatest action figures, bobble heads, toys, gifts, and collectibles.
Entertainment Earth wasn’t always the force it is now, however; in the early days, it was staffed by just three employees in a small garage in the San Fernando Valley of Los Angeles, California. But the dreams of Aaron and Jason Labowitz were far greater than the expanse of their 1996 workspace, and the company soon grew into the true powerhouse it is today, with an acclaimed warehouse and a staff of over 125 employees – and growing.
“I’m a collector myself,” says Jason Labowitz, President and Co-Founder of Entertainment Earth. “I knew in 1996 that it was impossible to have the newest action figures and toys shipped to my house, at retail prices, in mint condition, and Aaron and I decided to do something about it. We originally started this company as a one-stop source for the Star Wars action figure collector. Over the years, our dear clients have led us to apply our deep knowledge of the collector market to cover all corners of the pop culture industry. From gift buyer to fan of the latest blockbuster movie to serious collector of anything licensed, we have something for you.”
One-stop source indeed, because with the unveiling of the Entertainment Earth News site in 2014, Entertainment Earth became not only a source for finding gifts and collectibles, but also for enjoying the first scoop on hot news in the toys and pop culture industries.
Among the many successes of Entertainment Earth over the years are the conception of its wholesale division, EE Distribution, along with the formation of the company’s own manufacturing arm, Bif Bang Pow!, and its associated licensor partners.
By spearheading game-changing industry innovations such as hosting one of the first major toy booths at San Diego Comic-Con since 1997, Entertainment Earth has truly become the champion of the toys and collectibles industry. In fact, the company boasts over one million copies of the Entertainment Earth catalog mailed out to date.
Entertainment Earth is thanking its clients for 20 years by giving them a free gift with every order in the month of April, and is celebrating with various employee appreciation events, social media giveaways, and a company history video. With 20 years under its belt, the company strives to further advance its groundbreaking Mint Condition Guarantee™, Risk Free Shopping, Hassle Free 90-Day Returns, and Low-Price Guarantee with the sagacity of an impactful business in an ever-evolving industry.
Everyone here at AwesomeToyBlog wishes everyone at Entertainment Earth a very happy 20th and many more to come.