Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., announced some new promotions with General Mills and Crayola that will enable Skylanders fans to interact in all new ways.
With Toy Fair right around the corner, new holiday themed Skylanders Trap Team figures have been revealed for Valentine’s Day and spring. Love Potion Pop Fizz, who we shared last week here on the site, is available now and features a limited edition design both in-game and on the toy.
Parents looking for the perfect toys to include in Easter baskets can get their hands on the springtime editions of fully playable, pocket-sized Skylanders Minis toys, Power Punch Pet-Vac and Eggsellent Weeruptor. This year, Pet-Vac is aiming to break the all-time Skylander record for number of eggs collected, while Eggsellent Weeruptor has disguised himself as a candy-coated egg, having been chosen as the mascot in the Skylands Annual Dragon Egg Hunt. Lastly, Portal Masters can now use the new limited edition Earth Trap, inspired by the Easter Bunny, to trap Skylands’ most notorious villains.
Beginning February 14, General Mills will bring the fan-favorite Skylanders Skystones game to select Big G cereal boxes, marking Activision’s first entry into the cereal category. Available at participating retailers across North America, fans will find Skylanders Skystones packs inside boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs, Trix, Lucky Charms and more while supplies last. There are four sets of Skylanders Skystones to collect, and each set contains 10 cards, two of which are ultra-powerful “boss” villain cards that will unlock exclusive content in the free Skylanders Collection Vault™ app. Skylanders Skystones is a popular head-to-head mini-game found in Skylanders Trap Team and other previous Skylanders games.
“As one of the most popular kids videogame franchises in the world, Skylanders was an obvious choice as a partner for Big G interactive cereal boxes,” said Lisa Kessel, manager of Big G. “We are thrilled to have the opportunity to partner with Activision to bring Skylanders Skystones cards to the breakfast table, adding even more fun to the cereals that fans already know and love.”
Finally a special Crayola edition of the Skylanders Trap Team Starter Pack will be available on store shelves in early April 2015. The limited edition packaging will feature unique black and white line art of Skylanders characters for Portal Masters to color using Crayola’s Magic Crayons included in the Starter Pack. Fans can then watch the characters come alive on their smartphones or tablets using Crayola’s new Color Alive! 4D Experience augmented reality technology. This limited Starter Pack will be exclusively available at Toys“R”Us for the suggested retail price of $74.99 on Xbox 360™ video game and entertainment system from Microsoft, Nintendo’s Wii™ system, Nintendo’s Wii U™ system, PlayStation® 3 computer entertainment system and select iPad®, Kindle Fire and Android tablets.
“We are thrilled to expand our partnership with Activision and bring the hugely popular Skylanders characters into the new, innovative Crayola Color Alive! franchise,” said Warren Schorr, vice president of licensing at Crayola. “Activision shares the same passion as Crayola to bring creative experiences to kids around the world, and with Skylanders as one of the premiere titles in Color Alive!, kids can have limitless fun customizing their favorite characters and bringing them to life.”
Fans also can enjoy their Skylanders characters in a new way with Crayola’s Color Alive! Skylanders coloring book, available now for a limited time on store shelves nationwide. Children can activate the special Crayola 4D Experience™ through the Color Alive! app by aiming their mobile phone or tablet camera at the coloring page to bring their unique Skylanders drawings to life. The included Magic Crayon transforms coloring by activating special effects through drawing on the page in real-time. Kids also can interact and take photos with the coloring book characters. The Color Alive! app is available on iPad, Android and Windows smartphones and tablets, as well as iPod® Touch.
