Skylanders Adds New Partners in 2014

skylanders contestThis week Las Vegas has been hosting the Licensing Expo 2014 and Activision sent us a quick summary of the latest partners to join the Skylanders family. Here’s a sneak peak at what you can expect to see later this year.

  • General Mills will feature Skylanders on cereal boxes for an eight week window, also expect Skylanders branded Go-Gurt and Trix Yogurt cups in September
  • Immediate Media will be launching an official Skylanders magazine this fall in the UK and has plans to expand into different territories by 2015. The magazine will features tips, quizzes and other Skylanders-themed activities.
  • This one’s already been on AwesomeToyBlog, but comic publisher IDW is launching a Skylanders comic at SDCC. The first issue will be available to the general public in time for the launch of Skylanders Trap Team.
  • Crayola will be expanding their Skylanders based products with the introduction of Skylanders-branded Xtreme Coloring and Activity Pads – letting kids create personalized versions of their favorite Skylanders.

Of course the latest installment of the Skylanders franchise – Trap Team is set to launch this fall.

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About the Author: MattG