From the 2013 Licensing Show comes news of a new collaboration between Hello Kitty and DC Comics. where Hello Kitty herself will dress up as Wonder Woman, Batman, Superman and more. Available in 2014, everything from apparel to personal care products will be produced under this agreement. See the entire press release after the jump.
Warner Bros. Consumer Products and Sanrio GmbH Announce Partnership to License Branded Collection Launching in EMEA
“Hello Kitty is an inspired choice for a momentous co-branding that will expand the reach and appeal of both DC Comics Super Heroes and Sanrio properties,” said Brad Globe, president, Warner Bros. Consumer Products. “This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics and we know the collaboration will thrill fans of both properties.”
“Character cross-overs have been a classic Hello Kitty spin off for years and our fans are always in search of the latest collaborations,” said Roberto Lanzi, Operating Officer, Sanrio Co., Ltd. “We are sure that this project will soon create a new collection fever.”
“Our strategic focus will be on working with best in class licensees and retailers who reflect the power and potential of this groundbreaking co-branded collaboration. We will work together to deliver must own products that will drive innovation in licensing,” said Pilar Zulueta, Executive Vice President and General Manager, Warner Bros. Consumer Products EMEA.
“We are thrilled to partner with Warner Bros. Consumer Products and DC Entertainment to give Hello Kitty ‘super hero powers’,” said Stefano Mastropietro, COO, Sanrio GmbH. “Both Hello Kitty and the DC Comics Super Heroes are universally beloved, and this fun initiative is sure to pack a playful punch in the EMEA territories.”
Set to debut at retailers around the world in 2014, the heroic Hello Kitty will appear on apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products from a variety of top-tier licensing partners.