Just like superheroes can team up and be stronger as a team than they are as individuals, companies can do the same thing. Earlier this week, Warner Bros. Consumer products and Pretty Ugly announced that co-branded DC/Uglydoll Superheroes will available starting this fall. The first products from this partnership are 3 plush from Gund – a pair of Ice-Bat as Batman plush and a Babo as Superman. Funko is also set to offer vinyl figures from the DC / Uglydoll collaboration. Stay tuned for this, and other products from this collaboration.
NEW YORK, May 13, 2013/– Green Brook, NJ — Pretty Ugly, LLC. and Warner Bros. Consumer Products, on behalf of DC Entertainment, announced today that they have entered into a co-branded collaboration with DC Comics Super Heroes and UGLYDOLL characters. GUND, a division of Enesco, will produce a diverse range of colorful and collectible Super Hero plush based on the DC Comics and UGLYDOLL character universes. The initial release this fall will be a trio that includes two versions of Ice-Bat™ as Batman™ and Babo™ as Superman™.
The plush characters will be offered at retail from $20+ and will be available through Diamond Comics and a broad range of retailers. FUNKO is also set to offer a collection of vinyl figures based on the DC Comics and UGLYDOLL plush collaboration during the holiday season this year. Additional categories of merchandise and collaborative characters will be announced in the coming months.
“We’ve long admired the fun and unique characters and products that Pretty Ugly designs and we are excited to partner with them so they can put their quirky twist on our iconic Super Heroes,” said Karen McTier, executive vice president, domestic licensing and worldwide marketing, Warner Bros. Consumer Products. “Working with the most iconic Super Hero brands has been a dream of ours,” said Alita Friedman, Chief Brand Officer of Pretty Ugly, LLC. “We were jumping up and down on both sides of the coast, as every sample that passed through our hands was simply amazing. The final versions are hilarious right down to the fun illustrations and stories on the hang tags. Our brands have the utmost respect for each other.”
GUND will be previewing their new collaborative plush merchandise at the summer Gift Shows and ASTRA show in June. Diamond Comics will be exhibiting at San Diego Comic-Con in July and in their infamous Previews catalog. FUNKO and others will launch merchandise in time for the holiday season.