Nooka x Tokidoki x Sanrio Limited Edition Watch to Benefit Sanrio Foundation and Emergency UK

love through design TNNews of an awesome collaboration between Love Through Design, Sanrio and Nooka came across the AwesomeToyBlog HQ today. They’ve produced a limited edition watch – ‘Nooka Zub Zirc 32’ which will be available April 21st and benefits both the Sanrio Foundation and EMERGENCY UK. This very cool watch was designed b Simone Legno – the creative mind behind Tokidoki and is being produced by Nooka. This watch is available for preorder now at and will be limited to just 300 units! Check out images below and, after the jump, see the complete press release.

April 2013
Love Through Design launches an exclusive collection of Nooka x Sanrio watches by Tokidoki in aid of Sanrio Foundation and
Love Through Design, Sanrio and Nooka are launching a limited edition ‘Nooka Zub Zirc 38’ watch on April 21st 2013. The unique timepiece is available for PRE-ORDER now via
Designed by Simone Legno, the creator of cult brand Tokidoki, the watch will be in aid of the Sanrio Foundation and EMERGENCY. The
collection will be highly desirable and collectable with only 300 pieces being made worldwide – each retailing at 100.00GBP.
The exclusive ‘Nooka Zub Zirc 38’ watch is produced by US brand Nooka; founded by designer Matthew Waldman, Nooka produces a line
of wristwatches and fashion accessories. Their ethos is to “believe in the power of universal languages, to increase understanding and enable
diverse groups of people to work together.” The ‘Nooka Zub Zirc 38’, like every Nooka object, is designed with intention; it has the power of
clarity, the power to reach the heart of everyone who interacts with it. Form, function, and emotion merge together to create a beautiful design.
Nooka sees the whole world as inspiration; it absorbs energy from it and creates new forms. New technologies and materials inspire new
interactions and ways of thinking.
The limited edition watch has been created to raise money for the Sanrio Foundation and EMERGENCY; Sanrio Foundation was established
in 2010 with the mission to bring smiles to children around the world. Through product donations, Hello Kitty’s hospital visits and partnerships
with International organizations, Sanrio Foundation is a true embodiment of Sanrio’s “small gift, big smile” philosophy.
Since November 2012, Sanrio Foundation supports the “right to be cured” with Emergency, the Italian NGO founded in 1994 to provide
medical-surgical assistance to victims of war and poverty. Since its establishment, Emergency has worked in 16 Countries, building Surgical
Centres, Rehabilitation Centres, Paediatric Clinics, First Aid Posts, Primary Health Clinics, a Maternity Centre and a Centre for Cardiac
Surgery. Over 5 million people have received free, high quality health care.
Roberto Lanzi, Operating Officer of Sanrio says: “Sanrio Foundation is built upon community, friendship, and bringing happiness to the world.
We are honoured to support the activities of Emergency and their culture of respect for human rights and helping others. We are also very
pleased since this special project with Love Through Design and Nooka gives us the chance to work again with our great friend Simone Legno
and for a great cause too!”
The limited edition collection of watches is adorned with cult brand Tokidoki’s unique designs; Tokidoki was co-founded in 2003 by designer
Simone Legno. With its innovative line of apparel, handbags, cosmetics, accessories and more, Tokidoki has built a worldwide following who
have fallen in love with its larger-than-life characters and designs. The word Tokidoki means ‘sometimes’ in Japanese; Legno, who has always
had a deep love of Japan and fascination with world cultures, chose the word because he feels “everyone waits for moments that change one’s
destiny, by chance or by meeting a new person. Tokidoki is the hope, the hidden energy that everyone has in

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