Today, Ubisoft and Toys “R” Us announced that they’re teaming up to create Toys “R” Us Towers, a free-to-play facebook toy store simulation game with real-world benefits. In the game, players get a chance to be a new Toys R Us employee, get promoted up to CEO (based on your sales) and you’ll be able to manage your own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel, like in Times Square. In addition to the fun of the game, you can get real-life discounts to Toys R Us (both online and instore). Within the first hour of playing the game, users can earn a coupon for 15% off their next in-store or online purchase.
Read the complete press release below or go check the game out here on facebook.
Ubisoft® and Toys“R”Us, Inc.
Partner to Launch Toys“R”Us® Towers™
New Social Game Provides Real-World Discounts at World’s Leading Dedicated Toy and Juvenile Products Retailer
SAN FRANCISCO – December 11, 2012 – Today, Ubisoft® and Toys“R”Us® announced that they have teamed up to create Toys“R”Us® Towers™, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.
Created by Ubisoft Quebec, Toys“R”Us® Towers™ gives players the chance to step into the shoes of the newest employee at Toys“R”Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys“R”Us international flagship store in Times Square. As players amass experience and sales, they will progress through seven levels from trainee to Store Manager, all the way up to CEO. Players can get their friends involved by sharing resources and helping each other participate in weekly events or engaging in friendly competition to see who can rise to the top the fastest. Players can also choose to purchase the premium currency in the game, which can be spent on additional energy, premium toy departments, boosts and more. In the game’s name, “towers” refers to the levels of building and construction that users engage in to create the varying departments of their very own toy store.
By playing Toys“R”Us Towers, fans can receive real-world coupons for discounts redeemable at Toys“R”Us stores nationwide and on Toysrus.com. Within the first hour of playing the game, users can earn a coupon for 15% off their next in-store or online purchase and can continue playing to earn even more savings to use at Toys“R”Us.*
“We’re excited to partner with Toys“R”Us and bring a great game with real-world benefits to players with Toys“R”Us Towers,” said Chris Early, vice president of digital publishing, Ubisoft. “Toys“R”Us Towers delivers a fun gaming experience that both social gamers and fans of the iconic toy store will enjoy, along with some incredible discounts at Toys“R”Us, just in time for the holiday season!”
“Toys“R”Us Towers offers a unique way to receive savings at physical retail locations, and extends our brand to the social gaming community,” said Michael Scharff, senior vice president, new ventures, Toys“R”Us, Inc. “We’re pleased to partner with Ubisoft to engage our customers, including our more than 3.4 million Facebook fans. Avid Toys“R”Us shoppers can now experience the excitement of building, managing and working in their very own toy store through this fun new game and be rewarded with great deals and discounts to use at our stores nationwide.”
For more information on Toys“R”Us Towers or to play the game, please visit: https://apps.facebook.com/
*Exclusions apply. See coupons for details.