With no advance notice to fans, HasbroToyShop.com today posted the 2012 SDCC exclusives and, with the exception of the Marvel Universe Super Helicarrier, sold out quickly. If you do want a helicarrier, you can find it here.
On the upside, reports are that the site handled the traffic load just fine this year, a contrast to last year where the site crashed.
Didn’t put out the Planeswalkers on the 18th. Waited til today/yesterday… 🙁 This particular promotion sucked… a marketing masterpiece, but sh***y consumer treatment.