Friday’s SDCC Schedule

10:00-11:00 Hasbro Studios: My Little Pony Friendship Is Magic— Panelists from Hasbro Studios and The HUB TV Network’s My Little Pony Friendship Is Magic share details of the making of the animated series and how the “friendship” and “magic” are brought to life. Fans won’t want to miss it! Also includes Q&A time. Room 23ABC

11:00-12:00 Hasbro: Star Wars— Hasbro’s Derryl DePriest (VP, global brand marketing), Jeff Labovitz (director, global brand marketing), Michelino Paolino (senior director, product design), Brian Merten (senior manager, product design), Adam Pagano (senior art director), and Erik Arana (Star Wars product designer) discuss the popular Hasbro Star Wars line. Attendees will also get a sneak peek at upcoming, never before seen items. The panelists will also host some Q&A for your burning Star Wars action figure questions. Room 7AB

12:00-1:00 Mattel: Mattypalooza 2012-Masters of the Universe Classics, DC, Ghostbusters, and New Mystery Line— Get all the latest info on your favorite Mattel collector lines, like Masters of the Universe Classics, DC Universe, Ghostbusters, and a new mystery line from MattyCollector.com. For all the insider intel, don’t miss the Q&A with Mattel toy designer Ruben Martinez, Mattel brand manager Scott “Toy Guru” Neitlich, and special guest panelists, The Four Horsemen. It’s the place to be for the world premiere of tons of new toys and collectibles, including the unveiling of the 30th Anniversary MOTU Create a Character contest winner! Room 25ABC

3:00-4:00 Warner Archive Collection: Shazam!— Join ever-informed, fancentric WAC Podcast hosts George Feltenstein, Matthew Patterson, and DW Ferranti as they give fans a look at the upcoming DVD release of the popular 1970s series Shazam! The series’ own Billy Batson, Michael Gray, will be on hand, and an exclusive, limited-edition Shazam! LEGO figure will be awarded to a lucky number of fans in attendance. WAC panelists will also offer sneak peeks of Gene Roddenberry’s “other” TV series, The Lieutenant, and some highlights of WAC’s wildly entertaining upcoming slate of releases. And don’t be surprised if a few unannounced guests appear with the bold shout of a single word! Room 25ABC

3:00-4:00 LEGO Fan Community and What They Build— Jim Foulds (community relations manager for the LEGO Group), Joe Meno (editor of BrickJournal Magazine), Mariann Asanuma (author of modelbuildingsecrets.com), and Steve Decraemer (model builder for LEGOLand California) discuss the LEGO Fan community, what they build, how they build it, and what it takes to become a member of this growing community. Room 28E

 8:30-9:30 Toy Masters and the 25th Anniversary of Masters of the Universe— To celebrate the 25th Anniversary of the release of the live-action He-Man feature Masters of the Universe, the “Seacrest of Sci-Fi,” Robert Meyer Burnett (Femme Fatales, Hills Run Red, Free Enterprise) brings you a powerful discussion of Toy Masters, the first ever feature-length documentary on the worldwide phenomenon that inspired an entire generation of children and became a billion-dollar franchise. The film features interviews with the key creative personnel behind every version of the bestselling toy line and all incarnations of Masters of the Universe on television, film, stage, and print, tracing the inception and ups and downs of the fantasy juggernaut. Everyone involved in the 30-year history of this historic franchise makes appearances in the film, including such genre figures as J. Michael Straczynski (Babylon 5, Thor), Richard Edlund (Star Wars, Raiders of the Lost Ark), William Stout (Conan The Barbarian, Pan’s Labyrinth), Lou Scheimer (Filmation), Michael Westmore (Star Trek franchise), Don Glut (The Empire Strikes Back, Transformers Animated), and even Dolph Lundgren, who played He-Man in the live-action film. Panel participants include Roger Lay, Jr. (director/producer), Cory Landis (producer), Gary Goddard (director), J. Michael Straczynski (writer), Mark Taylor (visual designer, Masters of the Universe toy line 1980s), Ted Mayer (visual designer/product engineer, Masters of the Universe toy line 1980s), Jack and Leslie Wadsworth (live-action He Man and She Ra, Masters of the Universe: Power Tour), and a special surprise guest! Room 26AB