AwesomeToyBlog looks back at 2010

With it being New Years Eve, what better time to take a look back at the year in toys.  There’s tons of lists and retrospectives out there, so I’m going to keep this brief, just sharing my thoughts on toy and line of the year and some words on AwesomeToyBlog in general.  With no fanfare, lets go.

Toy of the Year:   2010 was a mixed bag as far as toys went, but this was a pretty easy call to make.  Hasbro’s new AT-AT takes the prize this year.  This toy is super detailed, super big, works as both a vehicle and a playset,  has action features which work and add to the toy, has numerous sounds and lights, and most importantly, this toy is super fun.  Runners up included: Sideshow’s 12″ Darth Vader, Masters of the Universe She-Ra, Marvel Universe Galactus, Doctor Who Classics ‘Unearthly Child 1st Doctor’

Line of the Year:  Again, this was an easy call for me to make; my choice for line of the year is Underground Toys’ Doctor Who Classics.  For many years I thought that Dapol’s Doctor Who line was the going to represent the pinnacle in Doctor Who action figures; which is sad as many of the figures aren’t very good.  But Underground Toys proved me wrong in 2010 by continuing and expanding the scope of their classics line.  The highlights of 2010 were classic TARDISes, a box set of all 11 Doctors, Cybermen, and several incarnations of the Master.  More than any other toy line this year, Doctor Who Classics has made me excited and fulfilled the wishes of my  pre-teen / teen self who would watch Doctor Who every Saturday at 3PM on WITF-TV.  Thanks Underground Toys!   Runner Up: Marvel Universe; the start of the year was rocky, but the toys are great and I looked forward to each wave.

AwesomeToyBlog in 2010: 2010 was a great year for the blog, it being the first year that I really stuck with it!  Phoenix Comic-con and San Diego Comic-con were the years big events, 2011 plans to cover both of those and more.  To close up this post, I just wanted to thank a few folks who’ve helped out this year:

  • Bobbi from Raving Toy Maniac, we’ve been e-friends for years and she’s been very helpful this and every year.  She’s the best!
  • Hunter PR and Hasbro, providing me with you official images, news and Hasbro Q&A through the year.
  • Adam Pawlus from, Galactic Hunter; he’s a fellow Phoenician twitter bud who reports his finds regularly resulting in me dashing to the store.
  • ExVee and RAC from, both were helpful this year with TF questions, particularly while I was wandering around Europe.  Props to these guys!

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About the Author: MattG