Underground Toys announced today a licensing agreement with Universal Partnerships & Licensing to create apparel and accessories based on Universal Pictures’ action-comedy, Scott Pilgrim vs. the World. Co-written and directed by genre-smashing filmmaker Edgar Wright (Hot Fuzz, Shaun of the Dead), the film stars some of Hollywood’s leading young talent including Michael Cera (Juno, Superbad), Kieran Culkin (Igby Goes Down), Mary Elizabeth Winstead (Live Free or Die Hard), Chris Evans (Fantastic Four series), Brandon Routh (Superman Returns), Mae Whitman (Arrested Development) and Jason Schwartzman (Funny People). Underground’s deal covers both the U.S. and U.K. territories.
The live-action Scott Pilgrim vs. the World film is based on a series of award-winning graphic novels by Bryan Lee O’Malley. The series has earned numerous awards including Entertainment Weekly’s Independent Comic of the Year, Wizard’s Indie Book of the Year and the Harvey Award for Humor in Comics. Published by Oni Press, the sixth and final volume in the series recently debuted. In the film, Scott Pilgrim (Cera) has just met the girl of his dreams (Winstead), but the only catch to winning her heart is that her seven evil exes are coming to kill him. The film opened in cinemas in the U.S. on August 13 and will be released in the U.K. on August 25.
In the U.K., Underground Toys will be producing mugs, key chains, talking key chains, talking pens, bags, t-shirts and other gift categories. In the U.S., Underground will produce mugs, key chains and talking key chains.