Play-Doh, Nickelodeon and Paramount Consumer Pictures Consumer Products, have partnered to create a line based on Nickelodeon’s iconic Slime! The new Slime line kicks off with five new products are available now at most major retailers with prices ranging from $5.99 – $24.99 USD, with the line-up expected to launch in the US, Canada, and Latin America. The line-up is kicking off with:
- Play-Doh Nickelodeon Slime Scented Foodie Blends: Each set includes 2 cans of scented slimes with add-ins that match the scent. “Flavors” (like smells, not actual flavors) include Strawberry Banana, Mixed Berry and Ice Cream and Cake Party.
- Play-Doh Nickelodeon Waterfall Slime: Waterfall slime is a sensory sand slime with a flowy texture. Each container includes two 4-ounce canned colors and is available in yellow/orange, lilac/purple and pink/blue.
- Play-Doh Nickelodeon Super Stretchy Slime Tub: Available in pink and green; this 30 oz container has slime which is – as the name suggests – is super stretchy.
- Play-Doh Nickelodeon Gooey Slime Tub: This 30 oz slime container is available in purple and orange and is as ooey and gooey as you want.
- Play-Doh Nickelodeon Slime Rainbow Mixing Kit: This kit includes 9.4 oz of slime and shimmery beads bringing all colors of the rainbow into your slime.
“We’re excited to bring even more joy to kids and families through this partnership with Nickelodeon,” said Leena Vadaketh, General Manager, Play-Doh & Creative Play. “Our research shows that both kids and adults continue to love slime play, and therefore we made it our goal to partner with a best-in-class brand, helping us to continue to bring the highest quality products to families around the world.”
“We are so thrilled to work with the iconic and trusted Play-Doh brand on this premier product celebrating Nickelodeon’s iconic Slime,” said Dion Vlachos, Executive Vice President, Hardlines Licensing & Retail, Paramount Consumer Products. “The partnership between these two pop culture powerhouses resulted in an exemplary tactile experience that both kids and parents will love.”
