Transformers

Toy Fair – Hasbro’s Transformers Brand Panel

tf2016Kicking off Hasbro’s brand presentations today were the Transformers. Starting with the Titan class winner Trypticon, the brand team then covered Robots In Disguise and the latest in Generations toys. Below are my notes from the presentation.

We were shown an early design preview of Trypticon – then moved into Robots in Disguise.

Robots in Disguise
This part of the presentation startd with the first trailer for season 2. This season starts next weekend (Feb 20th) on Carton Network
New Warriors Class toys were shown: Windblade, Scorponok, Power Surge Optimus Prime
Power Surge Optimus Prime w/ exclusive Minicon also debuted. Similar to TF:Armada toys, the Minicon unlocks power ups and special features.

Fans of the Transformers: Robots in Disguise comic series will be thrilled to know it is returning this fall.

The final new reveal for Robots in Disguise were a number of Platinum series items, featuring enhanced decos and details both from Entertainment Earth – RID Warrior Class Bumblebee and Voyager Class Grimlock

Generations:
On the Generations side of the brand we were shown a preview of the upcoming mobile game, Transformers Earth Wars. This as announced earlier this week.

We were then treated to a preview of the upcoming Fortress Maximum figure. Even bigger than the G1 counterpart, the new figure includes lights and sounds. In city mode you can connect other leader class Transformers, making is bigger and awesomer.

As in G1, Fortress Maximus’ head is Cerebros with his head being Emissary (sorry Spike)

One of the cool details around the Titan Returns toys is that the heads will work across all the scales of toys and be fully interchangeable. New toy reveals included:

  • Leader Wave 2 – Soundwave w/ head Soundblaster
  • Deluxe Wave 1 – Blurr and Hyperfire, Scourge and Fracas, Chromedome with Stylor, Mindwipe with Vorath
  • Legends Class – Wheelie debuted.
  • Wave 2 – Rumble, Laserbeak,
  • Generations Platinum Edition: Armada of Cyclonus – Cylconus with Scourge and Sweep (K-Mart Exclusive)

Also the Transformers brand is now on Instagram @TransformersOfficial

Below are pictures from the showroom with many of these new toys included.

Release Dates Announced for Next Three Transformers Movies

transformersAt Hasbro’s Analyst Presentation this morning during Toy Fair, Hasbro Chairman, President and CEO Brian Goldner announced new details about the next three films in the multi-billion dollar global franchise.

In partnership with Paramount, the writers’ room assembled by Hasbro’s Allspark pictures has created several exciting new Transformers stories and is beginning development on the next three theatrical films.

  • In 2017, Michael Bay will direct the next chapter of the Transformers films, with Mark Wahlberg returning to star. That film is slated for release on June 23.
  • On June 8, 2018, a new film is being developed which will tell the never before heard story of Bumblebee, one of the most beloved characters from Hasbro’s Transformers universe.
  • A third new film will continue the story of Hasbro’s iconic franchise which is scheduled for release on June 28, 2019.

Hasbro, Backflip Studios and Space Ape Games Bring The Fight Home with TRANSFORMERS: EARTH WARS Mobile Game

transformersThis spring, fans of the beloved TRANSFORMERS brand from Hasbro, Inc. will have the opportunity to harness legendary characters, including  OPTIMUS PRIME, MEGATRON, BUMBLEBEE and STARSCREAM, in the palm of their hands with TRANSFORMERS: EARTH WARS – the latest real-time combat strategy mobile app. Published by Backflip Studios (DragonVale, Ninjump, Paper Toss) and developed by Space Ape Games (Rival Kingdoms, Samurai Siege), TRANSFORMERS: EARTH WARS brings the excitement of the battle between AUTOBOTS and DECEPTICONS to supported mobile devices with fast-paced gameplay and beautiful 3D animation, allowing the characters to attack, battle, and change form right before a player’s eyes.

With this game, players can choose to fight with OPTIMUS PRIME and the AUTOBOTS or join forces with MEGATRON and the DECEPTICONS in a battle for the fate of planet Earth. Players can join  their favorite TRANSFORMERS faction, assemble a powerful team  of playable characters, raid enemy bases for ENERGON stockpiles, and construct the Space Bridge to  add reinforcements from CYBERTRON , all while playing in real-time against other players around the globe.

“The TRANSFORMERS franchise is like no other. The story that has carried on through generations has drawn millions of fans who can’t wait for what’s next,” said Julian Farrior, CEO of Backflip Studios. “Working in conjunction with Hasbro, we’re bringing the TRANSFORMERS franchise to life in one of the most popular game genres.”

Using authentic TRANSFORMERS storytellers and voice actors from the original franchise, TRANSFORMERS: EARTH WARS extends the GENERATIONS PRIME WARS TRILOGY story across new platforms, enabling players to interact with other TRANSFORMERS fans, as well as millions of people around the world who enjoy real-time combat strategy games. Fans of real-time combat strategy mobile games will appreciate a game play experience wherein players are solely in control of converting their characters and engaging in TRANSFORMERS versus TRANSFORMERS battles. The game also features artwork inspired by the TRANSFORMERS GENERATIONS PRIME WARS TRILOGY series, dialogue written by TRANSFORMERS comic legend Simon Furman and voice acting from Peter Cullen, the original voice of OPTIMUS PRIME, as well as Frank Welker, the original voice of MEGATRON.

“We are excited to  join forces with  Backflip Studios and Space Ape to bring our iconic TRANSFORMERS brand to life in a new way through the launch of TRANSFORMERS: EARTH WARS,” said Mark Blecher, Senior Vice President, Digital Gaming and Corporate Development at Hasbro.  “TRANSFORMERS fans and fans of combat strategy games will love the explosive action as they join the fight to control the fate of Earth.

“We’re delighted to bring one of the world’s most popular entertainment franchises to mobile devices in an explosive new gameplay experience,” said John Earner, Co-Founder and CEO, Space Ape Games. “We’re focused on making hand crafted games that fans will enjoy, and can’t wait to share what we’ve been working on with mobile gamers.”

TRANSFORMERS: EARTH WARS will be free to download but will feature in-game purchases, and will be released worldwide excluding Japan and China on Android and iOS in Spring 2016. Please note that a WiFi connection is required to play.  Visit www.TransformersEarthWars.com to see the trailer and pre-register and be the first to download the TRANSFORMERS: EARTH WARS game.

transformers earth wars

Transformers Roll Out Album Releasing April 15th

transformersHasbro Studios today announced the first-ever album inspired by the Transformers franchise. Transformers Roll Out was made available for digital pre-order this morning, with two singles off the compilation (Mount Holly’s “Roll Out” and Crash Kings’ “Gigantik”) available for purchase and on streaming services. On April 15th the full album will be available on all major digital providers, with a limited edition CD and vinyl will be offered exclusively through FYE stores.

Transformers Roll Out heralds the global pop-culture Transformers phenomenon, featuring a collection of hit original songs inspired by the Hasbro Transformers franchise from leading established and up-and-coming alternative, rock and alt-pop artists, morphing together to create an epic portfolio of hard-hitting tunes that truly embodies the soul of the Hasbro Transformers brand. The album will include tracks from chart topping rock band ‘Bush’ and front man Gavin Rossdale, lending powerhouse vocals in “This House is on Fire” and will also feature up-and-coming alt-rock group Mount Holly on the album’s lead title track “Roll Out.” Transformers Roll Out is being released on Sony Music’s RED Associated labels and is available for digital pre-order on Feb 9th at iTunes: http://smarturl.it/Trans4mersRollOut_AM

Artists contributing to Transformers Roll Out (with track titles) include:

Transformers Roll Out (cymk)

Hasbro Studios Announces Second Season for Transformers: Robots In Disguise

transformersHasbro Studios, the Los Angeles-based entertainment division of Hasbro, Inc. (NASDAQ: HAS), announced today that the  popular kids television series Transformers: Robots in Disguise will return for a second season on Cartoon Network in the U.S., which consistently ranks as a top-rated network in Total Day for kids ages 6-11. The latest installment in the global TRANSFORMERS franchise will debut its second season in the first quarter of 2016.

“Transformers: Robots in Disguise continues to be a massive hit with kids across the country, launching with an outstanding debut season on Cartoon Network,” said Hasbro’s Executive Vice President and Chief Content Officer Stephen Davis. “Season two will bring back Bumblebee and his Autobots team for all new action-packed battles, fun-filled adventures and other humorous new characters with vibrant personalities that made season one a hit with kids. We continue to listen to our viewers’ feedback and are bringing back many fan-favorite characters, as well as some great surprises we know kids of all ages are going to love.”

Set years after “Transformers: Prime,” Robots in Disguise stars the lovable Bumblebee character, summoned by Optimus Prime to lead in a fight to save Earth from a new faction of escaped Decepticon prisoners by assembling a rogue team of unlikely Autobot heroes to capture their new enemies. Season two will see the return of a more confident, battle-tested Bumblebee as the leader of the Autobots, including his teammates Grimlock, Sideswipe, Strongarm, Fixit, Windblade and Drift. Protecting Earth becomes a mighty task as the team prepares to battle against menacing pairs of Cyclone Mini-Cons, who partner with Deployers to unleash the most powerful attacks and wreak even more destruction than ever.  Our hero Bumblebee and his team prepare for battle with new power-ups and mini-con allies of their own, as they maintain their mission to protect the planet as robots in disguise.  The series will continue to celebrate the continuous underlying themes of teamwork, companionship and the importance of standing up to wrongdoers.

The highly innovative TRANSFORMERS franchise is one of the largest global brands, spanning across television, film, consumer products and digital entertainment properties including gaming, apps, publishing, transmedia events, toys and licensing.

Images courtesy Hasbro Studios

Titanic Transformers Teasers Ahead of Toy Fair

transformersEarlier this week, Hasbro hosted a Google Hangout where they gave some early previews of a few items on the horizon.

For the Robots in Disguise line all new minicons and deployers are on the way. New Deployers include Overload, Drift, and Crazybolt. New Minicon Battle Packs are also coming, which feature special battle armor and weapons. Characters include Optimus Prime, Sideswipe,  Bumblebee and Grimlock.

On the Combiner Wars front a supremely-90’s box set was revealed – G2 Bruticus. This box set includes all the Combaticons in their G2 deco and includes their collector cards all in one convenient set.

And all new expression of Transformers were shared – Generations AltModes. These are your favorite Transformers characters with big heads and small vehicles/bodies which transform with just a tug on a tab. Inspired by the unique toys seen in Japan, these will be blind boxed and feature some of your G1 favorites.

The next two items were the most exciting reveals of the night!  Powermaster Optimus Prime will be making his return to Transformers for the Titan Wars line. Powermaster Prime of course has his truck and robot modes, but now also features a ‘battle city’ mode.  This toy looks amazing!

And the biggest reveal of the night was Fortress Maximus! While we haven’t seen the toy yet, we do know that it’ll very closely resemble it’s G1 counterpart even down to matched colors. Expect to tsee this big guy in February at toy fair.

With the announcement of Fortress Maximus, it’s clear that Hasbro remains dedicated to the Titan scale of Transformers.  For 2017 the Hasbro team is putting this scale into the hands of the fans. Starting November 24th, the official Transformers Facebook page will host a fan vote to set the character!  Options for voting include Scorponok, Trypticon and Omega Supreme. Starting on 11/20, fans will be treated to campaign-style posts featuring each of the three characters, leading up to the official voting post, which will go up on 11/24 at 1 pm EST. The vote will be active from 1:00 PM EST to 3:00 AM EST. Fans will be able to vote in the comments section of the post.  For the first time ever, fans in China will have the opportunity to vote on WeChat, and their votes along with the Facebook votes will set the winner!

Check out pics of all the new reveals below, and like Transformers on facebook and have your say for the 2017 Titan scale figure!

Hasbro Reveals Transformers TITAN WARS at NYCC Pre-Party

transformersNew York Comic Con is about to kick off and Hasbro held their annual night before party where they showcased and revealed a number of new toys. The Transformers brand had a particualarly strong showing with the debut of TITAN WARS. I wasn’t there, but I do have Hasbro’s official images and descriptions of the different classes of toys. Check them out below!

In addition to the new TITAN WARS toys, there’s a number of new Robots in Disguise figures included as well.

TITAN  MASTERS The  Transformers  battle  explodes  into  uncharted  territory  when  the  Titans   Return!  To  control  an  ancient  race  of  giant,  city-­‐sized  warriors-­‐-­‐Titans-­‐-­‐the   Transformers  must  harness  the  power  of  Titan  Masters,  smaller  bots  that  give   bigger  bots  enhanced  abilities  in  battle. Every  Titan  Master  figure  can  become   the  head  for  any  Deluxe  Class,  Voyager  Class,  or  Leader  Class  Titans  Return  figure.   Choose  from  Autobot  and  Decepticon  Titan  Master  characters,  unite  them  with   other  figures,  and  imagine  they’re  powering  up  for  battle!  Each  Titan  Master   figure  converts  from  robot  to  head  mode  and  back  in  1  step.  They  come  with  a   mini  vehicle  or  mini  beast  that  converts  to  a  weapon  for  Titans  Return  Deluxe,   Voyager,  or  Leader  Class  figures.  Additional  figures  are  each  sold  separately.   Subject  to  availability.
LEGENDS The  Transformers  battle  explodes  into  uncharted  territory  when  the  Titans   Return!  To  control  an  ancient  race  of  giant,  city-­‐sized  warriors-­‐-­‐Titans-­‐-­‐the   Transformers  must  harness  the  power  of  Titan  Masters,  smaller  bots  that  give   bigger  bots  enhanced  abilities  in  battle.  Titans  Return  Legends  Class  figures   deliver  exciting  Transformers  conversion  in  a  smaller  scale.  Most  Titans  Return   Legends  Class  figures  are  Triple  Changers  that  convert  from  robot  to  spy  tablet  to   beast  mode.  In  spy  tablet  mode,  Triple  Changers  Legends  Class  figures  work  with   Titans  Return  Leader  Class  Autobot  Blaster  figures.  Additional  figures  are  each   sold  separately.  Subject  to  availability.  Also  includes  a  collectible  character  card.
DELUXE The  Transformers  battle  explodes  into  uncharted  territory  when  the  Titans   Return!  To  control  an  ancient  race  of  giant,  city-­‐sized  warriors-­‐-­‐Titans-­‐-­‐the   Transformers  must  harness  the  power  of  Titan  Masters,  smaller  bots  that  give   bigger  bots  enhanced  abilities  in  battle. Every  Titan  Master  figure  can  become   the  head  for  any  Deluxe  Class,  Voyager  Class,  or  Leader  Class  Titans  Return  figure.   Choose  from  Autobot  and  Decepticon  Titan  Master  characters,  unite  them  with   other  figures,  and  imagine  they’re  powering  up  for  battle!  Each  Titans  Return   Deluxe  Class  figure  comes  with  a  Titan  Master  figure.  The  Titan  Master  figure   becomes  the  head  of  Deluxe  Class  figure.  When  the  Deluxe  Class  figure  is  in   vehicle  mode,  the  Titan  Master  figure  fits  inside.  Also  includes  individual   accessories  and  collectible  character  card.  Additional  figures  are  each  sold   separately.  Subject  to  availability.
VOYAGER The  Transformers  battle  explodes  into  uncharted  territory  when  the  Titans   Return!  To  control  an  ancient  race  of  giant,  city-­‐sized  warriors-­‐-­‐Titans-­‐-­‐the   Transformers  must  harness  the  power  of  Titan  Masters,  smaller  bots  that  give   bigger  bots  enhanced  abilities  in  battle. Every  Titan  Master  figure  can  become   the  head  for  any  Deluxe  Class,  Voyager  Class,  or  Leader  Class  Titans  Return  figure.   Choose  from  Autobot  and  Decepticon  Titan  Master  characters,  unite  them  with   other  figures,  and  imagine  they’re  powering  up  for  battle!  Each  Titans  Return   Voyager  Class  figure  comes  with  a  Titan  Master  figure.  The  Titan  Master  figure   becomes  the  head  of  Voyager  Class  figure.  When  the  Voyager  Class  figure  is  in   vehicle  mode,  the  Titan  Master  figure  fits  inside.  Each  Voyager  scale  figure  is  also   a  triple  changer.  Includes  individual  accessories  and  collectible  character  card.   Additional  figures  are  each  sold  separately.  Subject  to  availability.
LEADER The  Transformers  battle  explodes  into  uncharted  territory  when  the  Titans   Return!  To  control  an  ancient  race  of  giant,  city-­‐sized  warriors-­‐-­‐Titans-­‐-­‐the   Transformers  must  harness  the  power  of  Titan  Masters,  smaller  bots  that  give   bigger  bots  enhanced  abilities  in  battle. Every  Titan  Master  figure  can  become   the  head  for  any  Deluxe  Class,  Voyager  Class,  or  Leader  Class  Titans  Return  figure.   Choose  from  Autobot  and  Decepticon  Titan  Master  characters,  unite  them  with   other  figures,  and  imagine  they’re  powering  up  for  battle!  Each  Titans  Return   Leader  Class  figure  comes  with  a  Titan  Master  figure.  The  Titan  Master  figure   becomes  the  head  of  Leader  figure.  When  the  Leader  Class  figure  is  in  vehicle   mode,  the  Titan  Master  figure  fits  inside.  Each  Titans  Return  Leader  Class  figure   also  features  three  modes!  These  Triple  Changers  convert  between  robot,   vehicle,  and  city  modes.  Also  includes  individual  accessories  and  collectible   character  card.  Additional  figures  are  each  sold  separately.  Subject  to  availability.

SDCC 2015: Hasbro’s Transformers Display

cc15 tnFollowing the Transformers panels today, I spent some time in the Hasbro booth photographing the upcoming and newly announced Transfomers in the cases. Based on the amount of product available, the focus was clearly on Generations / Combiner Wars products. The newly announced G2 Superion and Menasor box sets look fantastic in their 90’s glory…also Victorion has a unique look with all the robots in the team featuring a unified color scheme.  You can see these and other upcoming toys in the gallery below.

 

SDCC 2015: Transformers Panel

cc15 tnSan Diego Comic-con is in full swing and Thursday morning saw the Transformers panel. Following a short Combiner Wars video, the panel got rolling.

Transformers Devastation: Watched a trailer for the upcoming game. Will be coming out October 6th on XBox 360, XBox One, PS3, PS4 and PC. Watched a second Trailer featuring Grimlock.

Transformers Generations:

G2 Superion in a box set.   Also G2 Menasor in a box set. Box sets include cards and posters. Both will be available early 2016.

Victorion: Over 255,000 votes globally made Victorion. She’s the first ever female combiner – and features a unified color scheme throughout the team.  Pyra Magna, Stormclash, Skyburst, Jumpstream, Dustup and Rust Dust (Legends).  Will be sold as a complete box set – 2016 availability.

Betatron: Scattershot, Mirage, Ironhide, Prowl, Sunstreaker – Q1’16

Masterpiece Starscream: Toys R Us Exclusive available October

Platinum Edition: 2 pack of Percepter / Blaster – available at August at Target. Reissue of G1 toys.

Trypicon – Available this fall at Amazon. Reissue of the G1.

Machinima creating a Combiner Wars animated series. More details to come, announced today.

New Transformers: Combiner Wars Photos from Botcon

transformersBotcon is this weekend and the Hasbro panel was today. Fans of the Combiner Wars toy line are in for a treat, as some incredible toys were revealed today. I’ve got all the official images below – but among what you’ll see is Bruticus, a combiner built from several ’84 Autobots and the return of Sky Lynx – who also is the core of a combiner. These toys are impressive, check them out!

New Transformers: Robots In Disguise Reveals from Botcon

transformersIt’s Botcon weekend and today Hasbro had their panel where they preview upcoming toys. There was some huge news for fans of Combiner Wars – but first let’s look at all the upcoming toys for Transformers: Robots In Disguise.

Official Descriptions and Images of Transformers SDCC Exclusive Combiner Hunters & Devastator

cc15 tnHasbro has released a bunch of images of their SDCC exclusive Transformers Combiner Hunters and Devastator sets – two of my favorite SDCC exclusives that have been announced so far. Devastator features a new head sculpt and vac metal parts – which you can see in the pictures below. Read the official descriptions then drool over the images!
TRANSFORMERS GENERATIONS: COMBINER WARS COMBINER HUNTERS Action Figure  Collection

(Ages 8 years & up/Approx. Retail Price: $74.99/Available through HasbroToyShop.com or Booth #3213 at Comic-Con International in San Diego)

Your favorite female Autobots from the COMBINER WARS take up arms and become COMBINER HUNTERS in pursuit of the ultimate DECEPTICON COMBINER — DEVASTATOR! This special edition set includes Deluxe scale figures of WINDBLADE, ARCEE, and CHROMIA figures, each featuring exclusive decos and COMBINER HUNTER weapons. Fans will also receive a Hasbro SDCC exclusive cover edition of IDW Publishing’s TRANSFORMERS: COMBINER HUNTERS #1 as a free gift with each Hasbro Toy Shop purchase at Comic-Con International that includes TRANSFORMERS GENERATIONS: COMBINER WARS items. Following the convention, a limited number of action figure sets will be available on HasbroToyShop.com.

 

TRANSFORMERS: GENERATIONS COMBINER WARS DEVASTATOR Special Edition Action Figure

(Ages 8 years & up/Approx. Retail Price: $179.99/Available through HasbroToyShop.com or Booth #3213 at Comic-Con International in San Diego)

Be the first to get your hands on Hasbro’s largest TRANSFORMERS GENERATIONS: COMBINER WARS figure! This massive set features six Voyager scale figures packed out in their combined DEVASTATOR mode in an exclusive window box display with a unique CONSTRUCTICON theme. This Special Edition of DEVASTATOR also features a brand new head sculpt and an exclusive deco featuring vac-metal parts! Fans will also receive a Hasbro SDCC exclusive cover edition of IDW 

Publishing’s TRANSFORMERS: COMBINER HUNTERS #1 as a free gift with each Hasbro Toy Shop purchase at Comic-Con International that includes TRANSFORMERS GENERATIONS: COMBINER WARS items. Following the convention, a limited number of action figure sets will be available on HasbroToyShop.com.

 

Transformers Class of ’85 Kreon Set Revealed for SDCC

cc15 tnIt looks like 2015 is shaping up to be another banner SDCC for the Transformers brand as today another exclusive was announced – the Class of ’85 Kreon set. This set, a sequel to last years’, includes a Kre-o minifigure for each new character introduced to Transformers lore in 1985. From Beachcomber to Bombshell (and characters who don’t start with the letter B), the gang is all here.

This exclusive will be available at the HasbroToyShop booth at the show and on-line (in limited quantity) at HasbroToyShop.com after SDCC.

TF CC15 Class of 85 Kreons Loose TF CC15 Class of 85 Kreons

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