Transformers

Bluefin Offering Flame Toys’ Transformers Drift Figure

Bluefin, the leading North American distributor of toys, collectibles, and hobby merchandise from Japan, Asia and more, announces that it has become an official distributor for Hong Kong-based Flame Toys. Bluefin is also pleased to announce the opening of pre-orders for the first Flame Toys product – the Drift Transformers figure.

Set for release in January 2018, this extraordinary rendering is officially licensed and depicts the Autobot Drift as he is seen in the beloved IDW Transformers comic book series. The Drift figure represents a pinnacle of collectibles design and stands 8 inches tall and is constructed with high quality die-cast parts with more than 50 jointed linkage articulation features to allow for maximum realistic poseability. This release will be a must-have for any ardent pop culture collector or Transformers fan.

The (non-transforming) Drift figure also features 3 interchangeable facial expressions and contains 6 LED units that provide light-up displays on its body. The figure includes 3 sword weapons and a cape that is accented with bendable wires that allow for dramatic, anime-style windswept poses.

The Drift Transformers figure from Flame Toys will be available from authorized Bluefin retailers nationwide and also from select leading online outlets. Pre-orders are available now. MSRP will be $299.99.

Transformers HASCON Exclusives Revealed

Hasbro has announced two Transformers exclusives for the first ever HASCON. HASCON (Sept. 8-10 in at the Rhode Island Convention Center) will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Details on the two HASCON Transformers exclusives, Titans Return Arcee and an Optimus Prime power bank are below.

  • TRANSFORMERS OPTIMUS PRIME CONVERTING POWER BANK (Ages 14 years & up/Approx. Retail Price: $49.99/Available at HASCON)Fate rarely calls upon us at the time of our choosing. When it does, the Hasbro TRANSFORMERS OPTIMUS PRIME CONVERTING POWER BANK figure will help you be ready and powered up with the spark of a Prime! This special edition power bank converts between robot and charger modes in 16 steps and comes with a blue-Energon LED Light-up sword accessory, mobile phone stand and a Micro USB/USB charging cable. Compatible with most devices the TRANSFORMERS OPTIMUS PRIME CONVERTING POWER BANK figure supports 6500mAh of battery power so you can roll out without worry.
  • TRANSFORMERS GENERATIONS TITANS RETURN ARCEE SPECIAL EDITION SET (Ages 8 years & up/Approx. Retail Price: $24.99/Available at HASCON)The Hasbro TRANSFORMERS GENERATIONS TITANS RETURN ARCEE SET lets you harness the power of not 1 Titan Master, but 2! Featuring a G1-inspired Titans Return Deluxe Class Arcee figure with Titan Master and a special edition Titan Master Ultra Magnus figure with die-cast parts. The set also includes 2 blaster accessories, 2 collector cards and special edition TRANSFORMERS packaging and custom art for the ultimate play-at-home experience. The Titan Master figures become the head of Deluxe, Voyager, and Leader Class Titans Return figures (each sold separately). 

SDCC 2017 – Hasbro’s Transformers

Hasbro’s Titan Returns will be wrapping up soon and at SDCC Hasbro used their display to preview the third and final part of the trilogy that began with Combiner Wars, the Power of the Primes.

In this upcoming line there are 13 Prime Masters (the Gods of the Transformers universe) that interact with the figures in the line. The Prime Master figures can serve as pilots, armor or even as part of the Matrix of Leadership. Among the figures making their debut were an all new Jazz, Starscream and Rodimus Prime. Rodimus Prime is essentially two Transformers in one as he has a full Hot Rod figure which you can evolve into Rodimus Prime using the trailer – complete with the Matrix of Leadership.

See Rodimus, Jazz and the entire Transformers display below.

Megatron Joining ‘Transformers: Forged to Fight’

The leader of the Decepiticons, Megatron, is about to join ‘Transformers: Forged To Fight’ making his debut on Thursday July 13th at 10AM PT. 

In TRANSFORMERS: Forged to FightTransformers fans and gamers everywhere can build a team of Transformers characters and battle with the most iconic Autobots and Decepticons from nearly every era of the storied franchise’s 30-plus year history , including fan-favorite bots from previous and current animated Transformers TV series, Paramount’s blockbuster films, Transformers comic books and Hasbro’s line of iconic action figures. Players explore an epic new universe where multiple realities collide to form a massive planetary battlefield while assembling a team of Autobots and Decepticons from across time and space to fight against a world of corrupted Transformers robots and their villainous overlords. The game features amazing visuals, intense one-on-one battles, meaningful robot to vehicle converting action and deep RPG elements.

Megatron has special attacks an an ability in the game which are detailed below.

Signature Ability – All Hail Megatron

Megatron always comes back.

·         Megatron always comes back. When Health drops below 10%, Megatron Repairs 10~30% of his base Health over 3 seconds.

Special Attacks:

Special 1 – Over Power

Opponents are relegated to insignificant underlings.

·         Inflicts 10 Impair Charges.

Special 2 – Peace and Tyranny

Unification through subjugation.

·         Increases Ranged Attacks Damage by 26~40% for 6 seconds.

Special 3 – Dark Absolution

Bow to his might and live. Oppose him and meet your end.

·         Inflicts 20 Impair Charges.

·         Megatron gains +5% Critical Chance for each Impair Charge on the opponent. If Megatron scores a Critical Hit, he consumes those charges and inflicts 2% Critical Damage per stack consumed.

 

 

Details on ToyNK’s SDCC Exclusives

ToyNK has reached out with details of all their SDCC exclusives from some of your favorite properties. You can find ToyNK at booths #815 and #4437 at the show next week. The exclusives are:

  • Cuphead pin Set of 2 with Cuphead and Mugman – limited to 1000 – $13
  • Fallout Good Luck Vault Boy pin – limited to 1000 – $8
  • Guardians of the Galaxy Groot pin – limited to 2000 – $8
  • My Little Pony SIA pin – limited to 1000 – $8
  • Star Wars 40th Anniversary Bronze pin – limited to 2000 – $10
  • Transformers Sqweeks pin – limited to 1000 – $8
  • Walking Dead Daryl Wings pin – limited to 1000 – $8
  • Walking Dead Negan Air Freshner – limited to 1000 – $5
  • Walking Dead Negan Lucille bat pin – limited to 2000 – $8
  • Westworld Maze & Cowboy pin set of 2 – limited to 1000 – $13

Hasbro Debuts SDCC Exclusive PRIMITIVE Optimus Prime

Hasbro today announced the newest addition to their SDCC line-up with the PRIMITIVE OPTIMUS PRIME. Primitive Skateboarding, the company founded by legendary skateboarder Paul Rodriquez, collaborated with Hasbro to create this special edition item. The Transformers Primitive Optimus Prime figure was co-designed by Paul and features Primitive Skate’s classic black and gold colors for a more sophisticated and on-brand look. The figure is even placed in a Primitive Skate-inspired packaging that looks like a “skate shoe” box featuring  grip-tape inspired texture. See complete details and pictures below.  

TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure

(Ages 8 years & up/Approx. Retail Price: $49.99/Available at Booth #3329 at Comic-Con International in San Diego)

Before OPTIMUS PRIME was blasting DECEPTICONS in battle, he was greasing the wheels of his skateboard with fellow skater, SHREDDICUS MAXIMUS. Shredding rad gnar on the boardwalks of the Senti Rust Pier, they up their street cred while nailing down their signature trick, the Null-Ray-Ray, annihilating the competition into mere grime… Now get ready for the gnarliest TRANSFORMERS stunt of the 21st century… TRANSFORMERS has worked with Primitive Skateboarding, the company founded by legendary skateboarder, Paul Rodriguez, to roll out this special edition TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure convention exclusive. Co-designed by Paul, the figure features Primitive Skate’s classic black and gold colors for a more sophisticated and on-brand look. To up the skateboarding theme, the figure is placed in premium Primitive Skate-inspired packaging that mimics a “skate shoe” box featuring grip-tape inspired texture. As the ultimate twist, the pack features rail, ramp and hover board accessories! The pack includes a LEADER CLASS OPTIMUS PRIME figure, a TITAN MASTER SHREDDICUS MAXIMUS figure and eight accessories. Converts from robot to tractor trailer in 23 steps and from tractor trailer to battle station in 10 steps. The TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure will be for sale during San Diego Comic-Con 2017. Following the convention, a limited number will be available on HasbroToyShop.com.

Transformers: Forged To Fight Gets Major Update Ahead of Transformers: The Last Knight Release

Transformers: Forged to Fight, 2017 Google Play Award Winner for Best Game, is releasing a major update this week in support of Transformers: The Last Knight hitting theaters June 21. The update will be made available to players starting Wednesday June 14th and will cover the following important highlights, including the release of AUTOBOT DRIFT as a playable in-game character. Though some may question Drift’s loyalty to the Autobots, there’s no denying his dedication to his “sensei” Optimus Prime. Forged to wield his powerful swords, this samurai of a bot is all business when it’s time to swing or fling his blades.
Many of the updates to the game are below: 

  • Rumors that the Autobot Hot Rod has arrived on New Quintessa enrages Drift who vows to hunt him down. Perplexed by Drift’s vow Optimus Primeand Bumblebee fear that the Decepticon turned Autobot has gone rogue and is resorting back to his old Decepticon ways. Play the all-new Spotlight – “A Question of Loyalty” – and find out what happens when brothers in arms do battle.
  • Megatron has returned to take his place as the new boss of Alliance Missions!
  • New Daily Login Calendar! Great prizes await the faithful Commanders who login every day! Collect Rewards from the 7 Day, 28 Day, and Alliance Calendars.
  •  Fight in a brand new environment inspired by Transformers: The Last Knight
  • Base Updates:
    • Base updates bring a new level of visual polish and navigational ease
    • Show off up to four Relics with two new sockets added
    • Several new Relics with new effects have been added. New Relics can be found by fully exploring any difficulty level of “A Question of Loyalty” as well as from the special Event Calendar. These Relics also have new in-game benefits.
  • Use New Boost Updates:
    • Boosts can increase your damage output or survivability.
    • Activate an XP Boost to accelerate your level ups and claim rewards faster.
    • Some Boosts are only applied to a specific game mode.
  • 1-Star and 2-Star Bots now start with two Special Attacks at Rank 1 and unlock a third Special Attack after Ranking Up.
  • 3-Star Bots now start with three Special Attacks at Rank 1.

And a both Mixmaster and Arcee have had character specific changes:

  • Mixmaster
    • Received a re-design, both on his Basic Abilities and his Signature.
    • Updated design will be more in line with other Demolition Bots (Very high
      damage bursts in a short period of time)
    • Acid does not have a cost anymore and Neutralizes Resistances Buffs
      when active, making him really great against Bots like Ultra Magnus.
    • Will deal Burn on his Special 3.
    • Whenever opponents have an active Debuff, Mixmaster will get a huge Critical Rate Buff.
  • Arcee
    • Generates power from Non-Critical Hits.
    • Power generation from Critical Hits has been reduced to 12%.
    • Guardian’s Ferocity now has a 20% increased chance to trigger at all Signature levels.

In TRANSFORMERS: Forged to Fight, Transformers fans and gamers everywhere can build a team of Transformers characters and battle with the most iconic Autobots and Decepticons from nearly every era of the storied franchise’s 30-plus year history , including fan-favorite bots from previous and current animated Transformers TV series, Paramount’s blockbuster films, Transformers comic books and Hasbro’s line of iconic action figures. Players explore an epic new universe where multiple realities collide to form a massive planetary battlefield while assembling a team of Autobots and Decepticons from across time and space to fight against a world of corrupted Transformers robots and their villainous overlords. The game features amazing visuals, intense one-on-one battles, meaningful robot to vehicle converting action and deep RPG elements

Hasbro Reveals SDCC Exclusive Transformers: The Last Knight Optimus Prime

Hasbro has revealed their latest SDCC exclusive – the TRANSFORMERS: THE LAST KNIGHT VOYAGER CLASS OPTIMUS PRIME Figure!

With Transformers: The Last Knight movie coming out on June 21, fans will have the opportunity to take home a piece of the film with this Voyager Class Optimus Prime figure which will be available for purchase exclusively at Booth #3329 at SDCC 2017. The figure, which converts to Western Star truck mode based on Transformers: The Last Knight, features movie inspired detailing and collectible packaging. It also comes with a free gift with purchase: an authentic piece of truck tire used in the film with a certificate of authenticity from Western Star! See the complete description and official pics below…and pick one up at booth #3329 at SDCC or at HasbroToyShop.com after the show. 

TRANSFORMERS: THE LAST KNIGHT VOYAGER CLASS OPTIMUS PRIME Figure

Ages 8 years & up/Approx. Retail Price: $49.99/Available at Booth #3329 at Comic-Con International in San Diego)

OPTIMUS PRIME never tires in his fight for freedom. With strength and courage to spare, he treads fearlessly into battle. Fans can roll out in premium style with this special edition TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION VOYAGER CLASS OPTIMUS PRIME Figure convention exclusive. Convert the OPTIMUS PRIME figure to WESTERN STAR truck mode, based on the TRANSFORMERS: THE LAST KNIGHT film. The OPTIMUS PRIME figure features movie inspired detailing with a glossy automotive-like finish and comes in collectible display-style packaging! Also includes a sword and shield accessory. Fans can even take home memorabilia from the movie set — fans will receive a free gift with purchase: an authentic piece of truck tire used in the film accompanied by a certificate of authenticity from WESTERN STAR. Gift with purchase quantities are limited; available while supplies last. TRANSFORMERS: THE LAST KNIGHT VOYAGER CLASS OPTIMUS PRIME Figure will be for sale during San Diego Comic-Con 2017. Following the convention, a limited number of figures will be available on HasbroToyShop.com.

Hasbro Previews Upcoming TRANSFORMERS: THE LAST KNIGHT Toys

Hasbro today sent out a bunch of photos of upcoming Autobots and Decepticons from TRANSFORMERS: THE LAST KNIGHT.  From new Deluxes, Voyagers, Legions and Combiners…they’ve even included a glimpse of Cybertron. Keep reading for all the bios and see a gallery at the bottom of the post.

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE CLASS COGMAN Figure

(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Summer 2017)

The TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE FIGURE assortment features a lineup of highly articulated, 5.5-inch-scale figures of fan-favorite AUTOBOT and DECEPTICON characters. One of the latest figures in the PREMIER EDITION DELUXE FIGURE assortment is the AUTOBOT COGMAN.  COGMAN might look like a welcoming butler, but if a DECEPTICON attacks those he protects, the calculating AUTOBOT will strike back with colossal retaliation.  Offering impressive detail inspired by the movie, COGMAN converts from robot mode to sports car mode, Licensed by Aston Martin, in 16 steps.  This PREMIER EDITION DELUXE figure can be positioned in exciting, battle ready poses and features an awesome movie-inspired accessory and removable Titan Master head.  Available at most major retailers and on HasbroToyShop.com.

 

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE CLASS MEGATRON AND SKULLITRON

(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Summer 2017)

The TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE figures are the perfect way for fans to join in the epic TRANSFORMERS action. The latest characters in this scale include MEGATRON and SKULLITRON.  In the explosive TRANSFORMERS: THE LAST KNIGHT movie, new evil rises in an epic struggle for the fate of Earth and new heroes must rise to forge a future for all.  As MEGATRON leads the DECEPTICONS to wage war on Earth, SKULLITRON charges back into action to uphold his sacred knight’s oath.  These 5.5-inch-scale PREMIER EDITION DELUXE figures can be positioned in exciting, battle ready poses and feature an awesome movie-inspired accessory.  MEGATRON converts between robot and jet modes in 19 steps, and SKULLITRON converts between knight and dragon modes in 17 steps.  MISSION TO CYBERTRON figures feature CYBERTRONIAN glyphs and mission cards that can be deciphered with an online decoder at Transformers.com/MissionToCybertron.  Each figure comes with one accessory. Available exclusively at Toys”R”Us.

 

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE CLASS HOT ROD Figure

(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Summer 2017)

Rally alongside the bravest bots in the universe when the Autobots Unite. Autobots Unite figures feature the greatest Autobot heroes from Transformers: The Last Knight movie. This TRANSFORMERS PREMIER EDITION DELUXE HOT ROD figure is articulated with eye-catching detail.  In the explosive TRANSFOMERS: THE LAST KNIGHT movie, the greatest AUTOBOT heroes unite to protect the freedom of all sentient beings. AUTOBOT HOT ROD doesn’t look back at the battles he’s won, only the feats yet to come. The brash warrior charges full force into a DECEPTICON firefight, eager to encounter his next chance to be a hero and inspire his fellow comrades to join the fight.  This 5.5-inch-scale, movie inspired AUTOBOT HOT ROD converts to Lamborghini Centenario vehicle mode in 14 steps.  Available exclusively at Walmart.

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION LEADER CLASS DRAGONSTORM Figure

(Ages 8 years & up/Approx. Retail Price: $49.99/Available: Summer 2017)

In the explosive TRANSFORMERS: THE LAST KNIGHT movie, new heroes must rise in an epic struggle to forge a future for all. As colossal forces threaten the universe, Knights of CYBERTRON, DRAGONICUS and STORMREIGN, merge to become an even greater one—the mighty, fire-breathing DRAGONSTORM!  The action is now at a bigger scale for fans and collectors alike with the DRAGONSTORM figure, the latest figure from the PREMIER EDITION LEADER CLASS assortment, which stands at a 9-inch-scale with premium detail, intricate articulation and eye-catching packaging. Convert DRAGONICUS from knight to dragon mode in 26 steps. Convert STORMREIGN from knight to dragon mode in 27 steps. Combine DRAGONICUS and STORMREIGN to form the 3-headed DRAGONSTORM figure in five easy steps. Also comes with accessories. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION VOYAGER CLASS DECEPTICON NITRO Figure

(Ages 8 years & up/Approx. Retail Price: $29.99/Available: Summer 2017)

In the explosive TRANSFORMERS: THE LAST KNIGHT movie, new evil will rise in an epic struggle where the fate of Earth hangs in balance. The only way to contain massive power of DECEPTICON NITRO is to lock him away… A tracking specialist and high-risk criminal, the DECEPTICONS turn to NITRO to find their most valuable targets. The lethal hunter scours the globe to trap his prey and turn them over to the clutches of his merciless leader, MEGATRON. Grab a piece of the movie action with the DECEPTICON NITRO figure, the latest figure from the TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION VOYAGER CLASS assortment, which is designed with eye-catching detail and features complex conversions. The DECEPTICON NITRO figure converts from robot to jet mode in 35 steps and comes with awesome weapon accessories. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT 1-STEP TURBO CHANGER AUTOBOTS UNITE 2-Figure Pack

(Ages 5 and up/Approx. Retail Price: $14.99/Available: Summer 2017)

In the exciting TRANSFORMERS: THE LAST KNIGHT film, the greatest AUTOBOT heroes unite to protect the freedom of all sentient beings. BUMBLEBEE and AUTOBOT HOT ROD brave challenges that many bots won’t dare to face. Standing as powerful warriors on their own, they unite to become the brothers in arms. Together, they are an unstoppable force on the battlefield, destined for DECEPTICON domination! In this TRANSFORMERS: THE LAST KNIGHT 1-STEP TURBO CHANGER AUTOBOTS UNITE 2-Figure Pack, BUMBLEBEE and HOT ROD unite! Experience the thrill of quick conversion with these 4.25 inch scale figures that switch modes in one exciting motion. Convert the BUMBLEBEE figure from robot to Chevrolet Camaro vehicle in one step, and convert the HOT ROD figure from robot to sports car in one step! Available exclusively at Walmart.

TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON INFERNOCUS 5-BOT COMBINER Figure

(Ages 8 and up/Approx. Retail Price: $34.99/Available: Summer 2017)

In TRANSFORMERS: THE LAST KNIGHT, new evil rises in a battle where the fate of Earth hangs in the balance. In the dark depths of the universe, five revolting INFERNOCON demons seethe with fiery strength to protect the mysterious sorceress, QUINTESSA. When threats approach, they combine to form a cindering force of infernal fury—the menacing INFERNOCUS. The MISSION TO CYBERTRON is on with the 5-BOT COMBINER INFERNOCUS Figure, featuring a translucent QUINTESSA figure. The pack features five INFERNOCON figures including SKULK, RUPTURE, INFERNOCON THRASH, GORGE and GLUG. Combine them to form an INFERNOCUS figure, inspired by the character from TRANSFORMERS: THE LAST KNIGHT. MISSION TO CYBERTRON figures feature CYBERTRONIAN glyphs and mission cards that can be deciphered with an online decoder at Transformers.com/MissionToCybertron. The five INFERNOCON figures convert in 4 to 14 steps and also comes with two exciting weapon accessories. Available exclusively at Toys”R”Us.

TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON CONVERTING CYBERTRON PLANET Figure

(Ages 8 and up/Approx. Retail Price: $149.99/Available: Summer 2017)

The MISSION TO CYBERTRON is on in TRANSFORMERS: THE LAST KNIGHT with this CONVERTING CYBERTRON PLANET Figure. CYBERTRON is a massive, converting planet forged from a mighty and legendary spark. Home to eons of TRANSFORMERS, he rests in planet mode, until combat so colossal erupts that CYBERTRON awakens again… The CYBERTRON PLANET figure is an impressive, 11-inch-scale figure that’s detailed with famous cities of CYBERTRON and converts between robot, attack, defense and planet modes in 18 steps. Activate lights, sounds, and weapon accessories with lock and key included in the pack. The CYBERTRON PLANET figure features glyph deco and cards that can be deciphered with the decoder available online at Transformers.com/MissionToCybertron. Available exclusively at Toys”R”Us.

TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON DELUXE OPTIMUS PRIME 2-Pack

(Ages 8 and up/Approx. Retail Price: $39.99/Available: Summer 2017)

To protect Earth and its human inhabitants, OPTIMUS PRIME hides in truck mode until the evil DECEPTICONS attack. On his home planet, he valiantly faces enemies in CYBERTRON truck mode, designed to navigate across the evolving metal planet and protect him from powerful CYBERTRONIAN forces. The MISSION TO CYBERTRON is on in TRANSFORMERS: THE LAST KNIGHT with this DELUXE 2-Pack, including OPTIMUS PRIME and CYBERTRON OPTIMUS PRIME figures. Change the OPTIMUS PRIME figure from robot to truck mode in 12 steps, and convert the CYBERTRON OPTIMUS PRIME figure from robot to CYBERTRONIAN truck mode in 13 steps. Each figure comes with its own awesome weapon accessory. MISSION TO CYBERTRON figures feature glyph deco and cards that can be deciphered with the decoder available online at Transformers.com/MissionToCybertron. Available exclusively at Toys”R”Us.

TRANSFORMERS: THE LAST KNIGHT LEGION CLASS AUTOBOT HOT ROD Figure

(Ages 6 years & up/Approx. Retail Price: $5.99/Available: Summer 2017)

In TRANSFORMERS: THE LAST KNIGHT, the greatest AUTOBOT heroes unite to protect the freedom of all sentient beings. When it comes time for battle, AUTOBOT HOT ROD is the first to charge full force into a DECEPTICON firefight. The brash warrior doesn’t look back on his past feats, only the challenges yet to come. Eager to inspire his fellow comrades to join the fight, AUTOBOT HOT ROD proves time and time again that courage trumps all. Rally alongside the bravest bots in the universe when the AUTOBOTS unite! The LEGION CLASS AUTOBOT HOT ROD Figure is inspired by the fan-favorite character in the TRANSFORMERS: THE LAST KNIGHT movie. The figure is made with eye-catching detail and stands at a 3-inch scale with classic TRANSFORMERS conversion. Convert this HOT ROD figure between robot and sports car in five easy steps! Available exclusively at Walmart.

TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment

(Ages 8 and up/Approx. Retail Price: $9.99/Available: Summer 2017)

The TRANSFORMERS: THE LAST KNIGHT movie is an explosive battle featuring new heroes battling in an epic struggle to forge a future for all, and these MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment figures allow kids to unite with some of the powerful warriors from the movie! The TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment features a variety of AUTOBOT hero and DECEPTICON villain duos: BUMBLEBEE and AUTOBOT HOT ROD, OPTIMUS PRIME and RAVENSPAR and MEGATRON and BERSERKER. The 3-inch-scale figures feature classic conversion between modes, basic articulation and movie-inspired detail. Each sold separately.  Available exclusively at Walmart.

TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment

(Ages 8 and up/Approx. Retail Price: $11.99/Available: Summer 2017)

The TRANSFORMERS: THE LAST KNIGHT movie is an explosive battle featuring new heroes battling in an epic struggle to forge a future for all, and these MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment figures allow kids to unite with some of the powerful warriors from the movie! The TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment features the AUTOBOT hero and DECEPTICON villain duos: OPTIMUS PRIME and GRIMLOCK and BUMBLEBEE and MEGATRON. The 3-inch-scale figures feature classic conversion between modes, basic articulation and movie-inspired detail.  MISSION TO CYBERTRON figures also feature glyph deco and cards that can be deciphered with the decoder available online at Transformers.com/MissionToCybertron. Each sold separately. Available exclusively at Toys”R”Us.

TRANSFORMERS: THE LAST KNIGHT AUTOBOTS UNITE FLIP & CHANGE Figures

(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Summer 2017)

In the explosive TRANSFORMERS: THE LAST KNIGHT movie, the greatest AUTOBOT heroes unite to protect the freedom of all sentient beings. AUTOBOT HOT ROD is the first to battle, and the last to leave. BUMBLEBEE leads the rally cry for the AUTOBOT brotherhood. Both AUTOBOT leaders take full force into the fight with no questions asked and will stop at nothing to defend the freedom of their fellow AUTOBOTS. Rally alongside the bravest bots in the universe when the AUTOBOTS unite! The AUTOBOTS UNITE FLIP & CHANGE Assortment includes fan-favorite characters from TRANSFORMERS: THE LAST KNIGHT—AUTOBOT HOT ROD and BUMBLEBEE. The figures are designed with eye catching detail and converts in quick, flip and change motions. AUTOBOT HOT ROD and BUMBLEBEE both convert between robot and sports car in two steps. To convert each figure between robot and sports car, swing arms out, flip legs upward and flip torso downward in a quick, 2-step flip and change motion. Each sold separately. Available exclusively at Walmart.

First Transformers Digital AR/VR Experience Launched In Shanghai

In collaboration with Hasbro, Dan Mintz’s DMG Entertainment is launching highly-immersive, interactive Transformers digital simulation experience centers. Featuring up-close and personal character interactions, highly immersive virtual and augmented reality technology, interactive environments and activities featuring the latest digital technologies, guests will experience the Transformers universe like never before. Debuting in Shanghai this summer, the centers will expand to other China cities regularly over the next five years and be designed with the global audience in mind.

Born from the massively popular multi-billion dollar franchise, the Transformers centers put participants right in the middle of the action, allowing them to immerse themselves side by side with the characters and engage in a variety of missions. Imagine battling against the evil Decepticons on Cybertron alongside Optimus Prime, or climbing behind the wheel of Bumblebee for the ultimate driving experience. Guests of all ages can unleash their inner hero in this immersive, next-generation adventure, right alongside their favorite Transformers characters. 

“We’re pushing the boundaries of creative storytelling by harnessing innovative, immersive and interactive technology that brings fans into the Transformers world like never before.” said Mintz.

The Transformers franchise, which began with a toy line more than 30 years ago, has expanded to include comic books, animated series, films, video games and consumer products. The most recent Transformers film, 2014’sTRANSFORMERS: AGE OF EXTINCTION, earned more than $850 million internationally. TRANSFORMERS: THE LAST KNIGHT opens worldwide on June 21 with additional sequels planned for release in 2018 and 2019.

“We’re very excited to work with DMG as we launch into the rapidly growing space of VR, AR and other mixed reality experiences,” said Simon Waters, General Manager, Senior Vice President, Entertainment and Consumer Products, Hasbro.  “The Transformers digital simulation centers will offer fans an incredibly immersive experience that’s truly … ‘More Than Meets the Eye.’”

DMG, in collaboration with S2BN, is also in development on a Transformers Live show.

Soundwave Joins ‘Transformers: Forged to Fight’ Mobile Game

Today, Kabam has released Soundwave and his trusty minions Laserbeak and Ravage as an unlockable playable character inthe new AAA 3D action-fighter Transformers: Forged to Fight for mobile. The Decepticon model of loyalty to Megatrons cause, Soundwave takes advantage of his title as Communications Officer to ingratiate himself with Megatron every chance he gets. Opponents beware of Soundwave’s signature ability – the Sonic Shield – protecting Soundwave from incoming attacks with a chance to reflect inbound range attacks back at his opponent to deal 140% their original damage.

TRANSFORMERS: Forged to Fight is a new high-definition, action-fighting RPG mobile game developed by Kabam and Hasbro. For the first time ever, Transformers fans and mobile gamers everywhere will be able to build their Transformers team and battle with the most iconic Autobots and Decepticons from nearly every era of the storied franchise’s 30-plus year history.

The game features authentic Transformers action set in a stunning 3D environment, challenging players to assemble the ultimate team of Autobots and Decepticons, including fan-favorite bots from previous and current animated Transformers TV series, Paramount’s blockbuster films, Transformers comic books and Hasbro’s line of iconic action figures. As fans assemble their team, they will forge alliances, battle other players and dive into a unique storyline that goes beyond good versus evil.

Download Transformers: Forged to Fight Today.

Transformers Masterpiece Movie Series Optimus Prime Revealed

This year is the 10th anniversary of the launch of Paramount and Michael Bay’s first Transformers movie. As we’re looking towards the relase of the fifth movie, the latest figure in the MASTERPIECE MOVIE SERIES has just been revealed at the Beijing and Guangzhou Midnight Sales Event—the Optimus Prime MPM-4 figure. Co-created by Hasbro and Tomy, the figure converts from robot to classic truck mode and features eye-catching detail, articulated fingers and an interchangeable mask – perfect for fans and collectors alike. See below for more information and images from our friends at Hasbro!

TRANSFORMERS MASTERPIECE MOVIE SERIES OPTIMUS PRIME MPM-4 Figure

(Ages 8 years & up/Approx. Retail Price: $99.99/Available: Summer 2017)

Get in the action with the latest figure from the MASTERPIECE MOVIE SERIES, the OPTIMUS PRIME MPM-4 figure! Co-created by Hasbro and Tomy, the figure is inspired by the iconic OPTIMUS PRIME character in the original 2007 TRANSFORMERS film and celebrates the 10th anniversary of the TRANSFORMERS movie franchise. Pay homage to the great AUTOBOT leader with all the detail you expect from a MASTERPIECE product, including die cast parts! The OPTIMUS PRIME MPM-4 figure converts from robot to classic truck mode and showcases Earth’s greatest protector with eye-catching detail, articulated fingers and an interchangeable mask – perfect for fans and collectors alike. The sleek, signature flame design is emblematic of his inextinguishable drive to fight for freedom. Converts in 43 steps and comes with a Matrix of Leadership accessory and other exciting weapon accessories.

Waspinator Joins Transformers: Forged To Fight Mobile Game

TRANSFORMERS: Forged to Fight is the newly released high-definition, action-fighting Transformers RPG mobile game. For the first time ever, Transformers fans and mobile gamers everywhere will be able to build their Transformers team and battle with the most iconic Autobots and Decepticons from nearly every era of the storied franchise’s 30-plus year history. A fan favorite for the Beast Wars era has made his debut on the game, Waspinator. 

For newer fans of the franchise, here is Waspinator’s bio:

Despite his loyalty to the Predacon cause, the stalwart Waspinator never gets the respect he deserves from both his team mates or the universe. He has a knack for being crushed, smashed, and torn apart, but this bug has shown himself to be nearly indestructible, always appearing reassembled and ready for the next battle.

You can download Transformers: Forged to Fight here: http://www.bit.ly/PlayTransformersFTF and check out Waspinator’s ‘Bot Showcase’ video below.

 

“Reveal Your Shield” Transformers Celebration Kicks Off Next Week

Today Hasbro, Inc. (NASDAQ:HAS), announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal theirshield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.

The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there – fans should stay tuned throughout the week for celebrations and a few surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.

“The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons,” said Tom Warner, Senior Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the perfect way for fans to get in on the action before it arrives in theaters on June 23rd.”

To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, Instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS Facebook page, Facebook.com/Transformers each day next week.

Season 3 of Transformers: Robots In Disguise Kicks of April 29th

On April 29th 2017, Hasbro’s hit animated series, TRANSFORMERS: ROBOTS IN DISGUISE will return to Cartoon Network for a third season. This series, from Hasbro Studios focused on Bumblebee as the leader of the Autobots protecting the Earth from the Decepticons.

Season 3’s theme is “Combiner Force”  – yes, Combiner teams are coming to ROBOTS IN DISGUISE.  Bumblebee and the Autobot team must learn how to fight the Decepticons when combined with one another and truly work as one. Look for all the fun on Cartoon Network and check out the trailer below.

 

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