Toy Fair

My Little Pony: The Movie Stars Drop By Hasbro’s Toy Fair Showroom

My Little Pony: The Movie stars Uzo Aduba, Taye Diggs and Tara Strong joined Hasbro’s Entertainment Preview Event on Monday, February 20, 2017 during New York Toy Fair. 

They had the opportunity to get up close and personal with the new movie-themed figures, which are set to release later this year. My Little Pony: The Movie is coming out in theaters on October 6, 2017.

Toy Fair 2017 – Super Impulse

Each year at toy fair I always stumble across a new company that has some treasures in their toy fair display. This year that hidden gem was Super Impulse whose ‘Worlds Smallest’ toys captured my eye and lured me into their booth.

A huge part of Super Impulse’s mission is to offer products that are based on classic properties. Among there offerings are plush toys and vinyl figures from Fraggle Rock, an amazingly stretchy Gumby, a whole line of Whizzer tops (I had one as a kid and it was amazing to play with one again) and the lure that brought me in – the Worlds Smallest line.  The Worlds Smallest line takes some iconic toys and products and makes them super small. G.I. Joe, Barbie, the Rubik’s Cube, Stretch Armstrong, the Poloroid camera, Hot Wheels and Gumby are just a fraction of the miniaturized classics they offer. These are hands down, one of my favorite products I saw at toy fair.

But that wasn’t the end for Super Impulse’s offerings, they have miniature (and roughly 3 3/4″ scale) video game cabinets…that work. Power them on and a small screen flickers on and you can play games with a very small controller. There are other small scale video game cabinets (in the 4″ish range) on the market, but these are the only ones I’m aware of that actually play a game, and they have an SRP of around $20. 

And there’s even more, they offer a line of super-accurate rubber band shooting guns called Precision RBS. They had a fun target range set up and I can vouch for the accuracy of these…I was shocked when I hit a target about 30 feet away. Tons of fun!

See these, and more, in the gallery.

Toy Fair 2017 – Playmobil’s Ghostbusters and How To Train Your Dragon

Each year at Toy Fair, Playmobil has an awesome slate of fun, detailed toys with a ton of cool accessories. This year they’re doing something new and have sets based on exising entertainment properties. The first of these are Ghostbusters and How To Train Your Dragon. I stopped by their booth today to check out the sets based on these properties and was thrilled to see that the attention to detail that goes into all their sets extends into these. 

For the Ghostbusters sets, rest assured that all the crew can fit in the Ecto-1 and the Ecto-1 can fit through the door of the fire house. 

See all the Ghostbusters and How To Train Your Dragon sets below.

Toy Fair 2017 – McFarlane Toys

McFarlane Toys had an impressive showing at this year’s toy fair. With a number of new licenses, the return of articulation to their 7″ figures and even new properties for their construction line.

On the action figure front, look for new figures from Borderlands 2, Gears of War, Titan Fall 2, Destiny, Jareth from Labyrinth, their football and basketball lines and, of course, Walking Dead. There will also be a line of anime inspired figures released including figures from Naruto, Attack on Titan and One Punch Man.

Their construction toys will pivot in direction a bit with new sets from Five Nights at Freddy’s, South Park, Steven Universe and Rick and Morty. These sets looked great and featured bold, bright colors, yet maintained the details seen in previous sets.

Check out all these new items and more in the gallery below! 


Toy Fair 2017 – Mattel’s Showroom

This morning at Toy Fair, Mattel hosted a breakfast and opened up their showroom to the press. While I got a preview of Mattel’s collector’s product yesterday, today I had the chance to see the rest of their prouct offerings. Here’s a few products that particularly stood out.

One of the coolest things was the Justice League Batmobile. So cool in fact that I recorded the demo. Watch it below.


Beyond the Batmobile, other products of note was a Hot Wheels race track that married the Hot Wheels property with Mega Construx bricks – a brilliant idea that really allows for awesome racetrack adventures to be built. This was a seriously awesome display.

The Barbie section also had a few really cool items – the first being a display that showed the diversity that Barbie offers today between skin tones and body types. But perhaps my favorite item here were a trio of Barbies, previously in the Seattle Art Museum, wearing reproduction Yves Saint Laurent outfits. These were super cool and gorgeous one of a kind items.

There was much more of interest including Fast and Furious toys, Monster High, Imaginext and so much more. See it all in the gallery below.

Toy Fair 2017 – JAKKS Pacific

Earlier today I stopped by the JAKKS Pacific showroom at Toy Fair to check out their new offerings for the year. 

Of the Big Figs on display, standouts included the debut of Justice League Batman and flash and the Amazon exclusive premium big figs. Harley Quinn and Flash features premium decos and Superman has as cloth costume. 

The World of Nintendo line continues with new waves of figures planned across multiple scales. New for this year is a Splatoon blaster which will shoot colored (but water soluble and non-staining!) globs of goo. The gallery below has a wall that’s been a target throughout toy fair.

New waves of Marvel and Disney Tsum Tsum are planned and a pair of Marvel-themed carrying cases are on the way with one looking like a giant Spidey Tsum Tsum and the other having a comic motif.

Finally, and maybe my favorite item in the JAKKS booth was the ‘Chocolate Egg Surprise Maker’. Based on the name it should be pretty easy to figure out what it does, but if you want to make your own Kinder eggs…this is the way to go.

Toy Fair 2017 – Factory Entertainment

Each year Factory Entertainment comes up with some awesome new products to introduce at Toy Fair. This year’s is no exception as they are introducing “PawzPlay”, a line of plush figures which mashes up your pet and cosplay. You’ve got dogs and cats dressed up as your favorite DC heroes and villains.

Also new at Factory Entertainment are additional Metal Miniatures, a line of walking canes with interchangeable comic character heads serving as the handle, a pair of amazing Marvel statues (there’s a tiny Ant-Man on the end of Hawkeye’s arrow) and the impressive Batman ’66 Batcave diorama that debuted at SDCC now sports some awesome light effects.

See the entire Factory Entertainment line-up below.

Toy Fair 2017 – Entertainment Earth and Bif Bang Pow!

Entertainment Earth has been an awesome partner to AwesomeToyBlog throughout the years, so it’s always a joy to visit with them during Toy Fair and see all the latest Bif Bang Pow! products making their debut.

With the limited series coming to Showtime, and an untapped merchandise market, the new Twin Peaks merchandise is sure to be a hit with old and new fans of the series. 

Of course the big theme for Bif Bang Pow! this year is wooden pop culture collectibles. From nesting dolls, stackable totems and, of couse, the Pin Mate figures – there’s going to be a ton of next expressions of some of your favorite pop culture characters. The Pin Mates line in particular is set for big growth and won’t be limited to just figures – vehicles will be introduced for both the Marvel and DC lines.

Check out the toy fair display below and see everything from Pin Mates to Twin Peaks and from Twilight Zone to KISS.

Toy Fair 2017 – Diamond Select Toys

Diamond Select Toys always impresses at Toy Fair with the sheer volume of product they have on display. From their Marvel Select figures, to Ghostbusters, to Muppets and Nightmare Before Christmas there’s something for every fan.

Standouts of this year’s show were the expanded line of Vinimates, an amazing Psylocke statue, series 3 and 4 of the Muppets wave and a fantastic Phoenix resin statue.

Check out all the Diamond Select Toys reveals in the gallery below.

Toy Fair 2017 – Spin Master

Spin Master’s booth can be summed up in one word – fun. From wearing a VR google streaming video from a drone being flown by a professional drone racer (that’s a thing!) to talking to BB-8, the booth was awesome.

In addition to the awesome Air Hogs and droid antics, the Spin Master booth was also home to Meccano with two new premiere robots being introduced this year, Max and the MeccaSpider which can spray venom! 

The Doctor Dreadful product line gives kids a chance to mix up their own gross, but tasty concoctions all with a mad scientist twist.

Tech Deck finger boards continue to entertain kids of all ages and this year Spin Master is intoducing a number of playsets for the boards giving even more places for finger boardin’ and biking tricks.

On the action figure side of things, Spin Master is releasing a line in support of the upcoming Pirates of the Caribbean movie, the toy line features smaller figures and featurs a good number of pirate ships for swashbuckling fun.

And of course, the 2/3 scale BB-8 rolled and beeped his way into my heart. See all the fun Spin Master products from toy fair in the gallery below

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