Toy Fair 2012

Toy Fair 2012 – Playmobil

The kind folks at Playmobil were kind enough to give me a tour of their booth at toy fair (a drop in at that!) and they have a ton of product on the horizon for the year. A few of the highlights include the blind bagged figures series 2 and 3 (I mean, there’s a Lady Gaga in there!), the return of a huge pirate ship, and the introduction of small sports themed sets planned to coincide with the summer olympics. I totally have to get myself one of the weightlifters, it was awesome.

They had a ton of product, really something to appeal to everyone. Why don’t you browse this gallery of images they provided (125 of them!) and see what tickles your fancy?

Toy Fair 2012 – Jazwares

The Jazwares booth at toy fair is best described as very diverse. They have a wide range of licensed entertainment properties in several different product categories. In the electronics category they had on display their latest Star Wars, Power Rangers, and wrestling goods. One of my favorite items was the Darth Vader CD player where Darth’s helmet flips open for the CD.

Toy lines were on display for their continuing Mortal Kombat, Street Fighter  and Sonic the Hedgehog lines. The new Mortal Kombat figures looked particularly great. Also of note, the Adventure Time line, based on the Cartoon Network series of the same name, will be expanding to all retailers after intially being a Toys R Us exclusive. Finally, Jazwares announced that there would be a new line based on the hugely clever game Scribblenauts.

Check the gallery below for images of everything on display in the Jazwares booth!

Toy Fair 2012 – Mega Bloks – Halo & Halo: Universe

And wrapping up coverage of Mega Brand’s toy fair show room continues, here’s whats new for the Halo line and introducing Halo: Universe.

Halo: The popular line of construction toys based on the X-Box franchise continues in 2012 with some great sets. The single figure sets contine with the Halo Armory Pack, series 2 with 4 different characters avaialable. To army build, the Combat Unit 8 sets are perfect – each consisting of 3 figures complete with armory and weapons rack. Smaller vehicle based sets include the Brute Chieftain Charge, the Drop Pods II assortment, the Orbital Banshee Blitz set including botha defense turret and a EVA Spartan, and anewly designed Covenant Wraith set. Larget vehicles include the Covenant Seraph,  UNSC Rhino, and the UNSC Sabre and Gantry. The Sabre in particular caught my eye at toy fair, the way the grey blocks had black resin mixed in them made it look like a black wash was applied to the vehicle, giving it a realistic appearance. Finally, if you need someplace to wage your battles, the environment set Battlescape III is the perfect stage for your toys.

Halo: Universe: The Halo: Universe line takes the Mega Bloks Halo toys and shrinks them down to a collectible miniature size. Unlike other die cast vehicles, they retain the appearance of construction toys with exposed studs and look of the larger buildable sets. Additionally each of the baseplates are interlockable, allowing you to build your world – tiling your surfaces with minature Halo battles. Available sets range from packs of 6 soldiers, basic vehicles (the Warthog, Banshee) , the Heavy Armored Vehicles (Scorpion and Covenant Wraith) and the UNSC Falcon.

Images of all these sets are in the gallery below for your viewing pleasure!


Toy Fair – Mega Brands – Amazing Spider-Man, Need for Speed and World of Warcraft

As coverage of Mega Brand’s toy fair show room continues, here’s the news on the movie based Amazing Spider-Man line, and the game based Need for Speed and World of Warcraft lines.

Amazing Spider-Man: No images for Spidey, unfortunately but what you expect for this line are sets based both on the movie; film specific scenes and characters and sets that are “expanded universe” where some liberties are taken. As we get closer to the film release, no doubt all the details will be made public.

Need For Speed: Based on the popular video game racing system, the Need For Speed line takes blends collectible cars with construction toys making highly detailed models of actual cars. Mega’s done a great job making these look streamlined and accurate. The basic ‘Build & Collect’ has 8 vehicles with approximately 20 pieces – some of the cars available in this assortment are the Audi R8, Porsche 911 Turbo and Lamborghini Gallardo LP560-4.  The ‘Build & Customize’ assortment is the nice size of vehicles in the line, with about 65 parts you can customize any one of 5 vehicles – adding on spoilers, changing hoods, etc.  The Audi R8 Custom Pursuit set includes 2 Audi R8 vehicles, one with parts to build a police car and a escape vehicle. At 330 pieces, the McLaren MP4-12C Custom Garage is the second largest of the sets featuring a car in a display garage wtih customizable pieces. It’s link a mini-showroom.  And finally, the largest set is the Lamborghini Gallardo LP 560-4 Custom rig, featuring a Lamborghini car and a trailer truck to transport it in.

World of Warcraft: Again, I don’t have images to share, but the line features both highly detailed figures with castles, dragons and other fantasy environments. These sets incorporation action features with launching catapults and firing crossbows. These were really great sets and when I get a hold of some pictures, I’ll add them – these should be a big hit.

Toy Fair 2012 – Mega Brands – Power Rangers and Dragons Universe

 On Monday I had the chance to visit the Mega brands showroom at New York Toy fair. Mega had a wide range of products on display including their extensive line of puzzles and their popular Mega Bloks. I zeroed in on their boys lines and saw some really incredible pieces on display. This post will cover the Dragons Universe and Power Rangers offerings.

Dragons Universe:  2012 sees the return of the Dragons Universe line across multiple size ranges. The Micro Dragons blindpack figures each includes one of 8 microdragons an a collectible playing card. The next size in the Dragons Universe is the Dragon & Vehicle assortment which come packaged in a pod and features either and Alliance vehicle of a Predavor dragon. To make building your dragon army a little easier there’s also a 5 Dragons battle pack including 5 dragons, 6 trading cards and 2 microeggs.  Finally the largest toys in the line are the Dragon Egg assortment which each features one of 6 dragons and 6 dragon riders.

Power Rangers Super Samurai:  As with Dragons Universe there are several assortments within Mega’s Power Ranger offerings. Hero Packs are the entrance point to the line, each featuring a higly detailed Power Ranger and their buildable Zord podium. Each Ranger figure has interchangeable weapons and armor. Also available are the Pocket Rancers assorment, small buildable and launchabe cars – these things really go! In the Zords assortment you can pick up each of your favorite Ranger and build their Zords. Alternate builds are also featured online, giving some extendability to the sets – or you can just get creative and make your own Zord. The Showdown assortment features 2 mini-figs and 2 builds a Power Ranger vehicle and a Monster, setting the stage for combat. You can’t have Power Rangers without Megazords – the 3-in-1 Claw Armor Megazord has a Zord mode, animal mode and jet mode and features a Shogun Red Ranger. Finally my personal favorite of the Power Rangers sets – the Claw Battlezord vs. Mooger set where you build a city scape, and control the battle between the mini-scale Battle Zord and Mooger figures. This was really cool, loved the way you could control and fight the figs.


Toy Fair 2012 – JAKKS Pacific – Train World, Monsuno and more

Just a few last topics to wrap up my visit to the JAKKS Pacific showroom at Toy Fair. Up first is Monsuno; a new toy line featuring action figures, accessories, combat sets and role play based on an upcoming animated series. The animated series will be debuting in the states Feburary 23 on Nicktoons.

Also featured in the JAKKS Pacific booth was their new ‘Train World’ line, a small scale train line targeted for kids (and adults) too old for Thomas and the like, but not ready for an expensive collector’s train set. The basic engines run on batteries, and cost just $10. A full range of track and accessories will be available so your train system can be expanded. This was one of my favorite things on display in the JAKKS booth, the trains are nicely detailed and ran well.

And wrapping up the booth were their latest Pokemon toys – based on the black and white version of the game, Spy-Net toys – the 4 in 1 binoculars and metal detector are new this year, Scatter Brainz – gummy tipped darts which feature character art on the body making them collectible, new Smurf movie and classic Smurf product, the Big Wheel gets reintroduced to a new generation (also made 100% in the USA), and finally a Walking Dead video game. Based on the plug and play hunting game, this allows you to step into the Walking Dead world and shoot zombies. Very cool.

Check out some of these products in the gallery below.


Toy Fair 2012 – JAKKS Pacific – Men in Black 3 & Marvel

Two of JAAKS Pacific’s licensed properties are both set to have big screen years, with Men In Black 3 bringing that franchise back to theaters and Marvel having the 1,2 punch of the Avengers and the Amazing Spider-Man.

On the Marvel front, JAKKS Pacific had a number of Superhero Squad plush items ranging from small clip-on plush to their larger XL Plush figures. Each of their Super Hero Squad plush items include a special coin with a code that can unlock content at Also for the younger set were dress-up sets that included full body costumes and masks allowing kids to be Spider-Man or one of the Avengers.  For action figure collectors CDI is offering 2.5″ figures based off both The Avengers and the Amazing Spider-Man with figures available in both 2-packs and 5-packs.

For Men In Black 3, JAKKS Pacific will be offering 4″ figures in both a basic assortment and a ‘large accessory’ assortment. Each figure’s accessory has a transformation that unlocks additional play features. Also on deck for MIB3 are several role play toys, including the iconic Neuralyzer (featuring lights and sounds), the Atomizer (also with sounds and lights) and walkie-talkie communicators. Finally Frank the Pug gets his very own 6″ talking plush…which frankly everyone could use a talking pug.

Check the gallery below for images of the Men In Black 3 line.

Toy Fair 2012 – JAKKS Pacific – S.L.U.G. Zombies

Given the recent super-popularity of the O.M.F.G. mini-figures, JAKKS Pacific is right on target with their upcoming S.L.U.G. Zombies line. S.L.U.G. stands for Scary Little Ugly Guys – and will be an ongoing series of mini-figs. This first set of figures are all zombies, as the name implies. Reminiscent of M.U.S.C.L.E. figs, these 2″ figures each feature a unique name and backstory. There’s over 100 of these little guys to collect this year, and there are both the stand green colored figures as well as chase flesh colored figures.

S.L.U.G. Zombies are available in several different size packs. There are single blind bagged figures (~$2), packs of 3 ($4) and a 12 pack that comes in a coffin box ($10). Check out the gallery below for a preview!

Toy Fair 2012 – Activision’s Skylanders Giants

This past holiday season the game Skylanders Spyro’s Adventure was huge, topping the sales charts. The gist of the game is that you connect a platform to your console; place an action figure on the platform and that becomes your character in the game. By swapping out different characters (by changing which figure is on the platform) you gain different abilities and new ways to unlock and play. New for 2012 Activision has announced Skylanders Giants which builds on the first game by introducing twenty new characters, while maintaining compatibility with all Skylanders from Spyro’s Adventure. New in Sylanders Giants, are, well…giants. These 8 characters are much bigger than the original Skylanders – both in the game and the physical collectible figure. Also new is the inclusion of some figures that feature lights, that glow when the figure is near or on the Portal of Power. Finally – there will be an additional 8 basic Skylanders.

During toy fair there was a live demo of the game, demonstrating the different abilities and ways the giants could interact with their world. I’ll be honest, I think the way this game takes a collectible figure and uses it to unlock and become part of a virtual world is pretty awesome. Check out the gallery below to see some of the new Skylanders.

Skylanders Giants will be available for Wii, Xbox 360, Playstation 3 and mobile devices. Skylanders Spyro’s Adventures is available now.


Toy Fair 2012 – Lego renews Star Wars license for 10 year

One of the announcements out of the Lego Collector’s Event is that their renewed their Star Wars license for an additional 10 years. This is great news, Lego has done a great job of keeping this line fresh and I look forward to seeing what the future holds! Keep reading to see the full press release for the announcement.

“The Force” Remains with The LEGO Group

-World’s leading construction toy manufacturer renews deal
to solidify LEGO® Star Wars™ franchise development-

BILLUND, Denmark (February 13, 2012)– (Virtual Press Office) – The LEGO Group and Lucasfilm Ltd. today announced renewal of the Star Wars™ licensing deal that, 12 years ago, transformed a construction toy theme into a global entertainment property with strong cross-generational, multi-platform appeal. Fans can look forward to LEGO® Star Wars product and content development for the next 10 years, according to the terms of the deal.

The LEGO Group first acquired the rights to manufacture LEGO toys based on the Star Wars universe in 1999, marking the first time in its global history that the world’s leading construction toy manufacturer would represent someone else’s story and characters in the LEGO world. What was once considered a licensed novelty is now considered a core LEGO franchise, similar to LEGO CITY, and ranks among the company’s global top themes.

A best-seller since its introduction, LEGO Star Wars has experienced tremendous growth over the last six years in particular, due to the continued strength of core construction toy development and expansion to video games, publishing, television and video content and other relevant categories for fans of all ages.

“It is very rare to find an evergreen property that delivers growth year on year in toys, even in years without events driving box office buzz, yet Star Wars defies all odds, continually reinventing itself, and our LEGO business continues to grow exponentially,” said Jill Wilfert, Vice President of Licensing and Entertainment for The LEGO Group. “Star Wars is a cultural phenomenon that shares many characteristics with the LEGO brand–cross generational appeal, versatile story and character content, creativity and imagination—and we believe that we can continue to grow LEGO Star Wars for many years to come.”

“We are delighted to have extended our long and very successful relationship with LEGO Group,” said Derek Stothard, Senior Director for Global Toys and Hardlines at Lucas Licensing. “Bringing together these two iconic global brands has created something special that is enjoyed by kids, families and fans everywhere.”

Star Wars is as relevant—perhaps more relevant—today than it was in 1977 when it was introduced, and in 1999 when the first of the next three episodes began to be told. For 2011, Star Wars is the #1 property and #1 license for Boys ages 6 and older according to NPD Group, and has been a top 3 boy’s license for the last 11 years. The LEGO share of the property continues to grow, as new generations of children discover, engage with and explore the Star Wars stories through constructive play.

A global toy phenomenon
LEGO Star Wars continues to rank among the best-selling global toy lines, with in excess of 200 million boxes sold worldwide since its 1999 launch. More than 340 LEGO Star Wars models have been developed, replicating iconic scenes and starships, as well as more than 425 minifigures from the Star Wars universe. Sets depict everything from the feature film Saga to the animated television series Star Wars: The Clone Wars. Four cross-platform LEGO Star Wars video game titles have changed the face of casual gaming, selling in excess of 30 million units, and are reciprocally driving desire for building toys and video games while also bringing families together to share both forms of play. The line has inspired short- and long-form entertainment in the form of mini movies and the first-ever 30-minute television special, LEGO Star Wars: The Padawan Menace, aired on top children’s networks around the world, including Cartoon Network in the U.S., Super RTL In Germany and on France TV, and is now available on Blu-ray/DVD. LEGO Star Wars: The Visual Dictionary from Dorling-Kindersley has been on the New York Times Bestsellers list for 81 weeks, topping the list at number-one for 18 weeks. Additionally, the franchise is the basis of the first-ever LEGOLAND® Park Miniland display area based on a fictional environment, which debuted last year in Carlsbad, California, Billund, Denmark and Gunzburg, Germany and opens this year in Windsor, England.

Toy Fair 2012 – Bandai Ben 10, Thundercats, Godzilla and PacMan

Now with the rest of Bandai’s Toy Fair coverage (see the previous post for Power Ranger) here’s all the news on Ben 10, Godzilla, Thundercats and PacMan.

Ben 10: Coming this year is the 4th Ben 10 series: Ben 10 Omniverse which will include the adventure of a teenage Ben and includes a flash back to 10 year old Ben. The toy range will include new basic figures and 7″ vinyl alien figures. Ben’s also getting a new modular playset of of his command center. The center of the playset is the ‘Intergalactic Plumber Command Center’, which makes up the bulk of the playset. Smaller playsets – the labrotory, training center and jail all connect to the command center to make a huge Ben 10 playset. Vehicles in the line include Rook’s (Ben’s new sidekick) Proto-Craft and Ben’s Nuetron cycle.

Also in the 2012 line is a new Omnitrix featuring touch sensors and other role play toys.

Godzilla: Bandai has 2 Godzilla lines for 2012. Their 6.5″ soft vinyl line includes  Gigan, Godzilla 1968, Mecha Godzilla 1st, Rainbow Mothra, Burning Godzilla and Millennium Godzilla in two versions each – a normal deco and a clear version.

The Tokyo Vinyl collection features a trendy take on the Tokyo’s most famous giant lizard. There are three characters will be Godzilla 2004, Mecha Godzilla and Godzilla the First and sized at 5.5″.

Thundercats: The new Thundercats material on display were all the pieces that were announced towards the end of last year including the new Mumm-Ra, Panthro, Claudus and Lion-O figures. New deluxe figures include Panthro and Slithe. In the 6 inch scale are new series Tygra and Cheetara and Classics Lion-O and Mumm-Ra.

Other new pieces on display were the Armor of Omens, the Tiger Fighter with Tygus, Mumm-Ra’s Storm Charger and new role play items.

PacMan: Towards the fall of 2012, Bandai will be introducing a ‘play and play’ PacMan game using the original Namco code – including the glitched 256th level. One of the great features of this game is that there’s a playing mode that takes you right to level 255, finish that and the 256th level and you’ve beat PacMan. Bandai’s done a great job designing this piece, from the use of the original joystick form factor, including cord storage and allowing for multiple display opportunities – this is a nice looking game.

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