Toy Fair 2018 – Playmates

With a number of hot properties, Playmates had an impressive showroom at toy fair this year. The big news were the new Teenage Mutant Ninja Turtle toys which reflect the new look of the upcoming animated series ‘Rise of the Teenage Mutant Ninja Turtles’. Playmates has a whole line in support of the show, with basic figures, roleplay, vehicles, a GIANT Turtle Lair playset (stands 43″ inches tall and will be even bigger when stacked with the 2019 playset). It’s a brand new take on your favorite Turtles.

In addition to the Turtles, Playmates had a big focus on both Voltron and Ben 10. The highlights of the Voltron section was the debut of the remaining pilot figures (including Allura) and new ‘stealth’ lions.  Ben 10’s focus was on building the line including a few new ways to incorporate play into the Omnitrix.

Check out all the Playmates items below.

New Playmates’ Voltron Toys Hitting Shelves Now

With season 3 of DreamWorks’ Voltron Legendary Defender premiering on Netflix on August 4th, Playmates Toys is introducing all new toys to stores everywhere. Among the new releases is the Voltron Metal Defender Collection. Playmates sent over full details and pics on these new Lions. 

Voltron Metal Defender Collection

  • Voltron fans can add to their collection with this assortment of Voltron figures from Playmates Toys in premium diecast.
  • Assortment includes highly detailed and fully articulated figures of the Blue, Red, Black, Green, and Yellow Lions.
  • Collect all five diecast lions to combine to form an 8-inch articulated Voltron figure.
  • The Black Lion transforms into the head and torso, the Red Lion transforms into the right arm, the Green Lion transforms into the left arm, the Blue Lion transforms into the right leg and the Yellow Lion transforms into the left leg of the 8-inch Voltron figure.
  • The detailed figures were first available from Toys“R”Us at San Diego Comic Con in July and are available at mass retailers nationwide beginning in August.
  • $14.99 for each lion

Playmates Toys Offers SDCC Exclusive Usagi Yojimbo and Metallic Voltron

Playmates is providing two sets of SDCC exclusives and they’ve sent over full details and pictures. Available from Toys R Us (at the Entertainment Earth booth) will be die cast versions of the Voltron lions and a deluxe Usagi Yojimbo at the Nickelodeon booth. Keep reading for full details and pics of these (sure to be hot!) SDCC exclusives.

DreamWorks Voltron Metal Defender Collection from Playmates Toys

Voltron fans can add to their collection with this assortment of Voltron figures from Playmates Toys in premium diecast. Assortment includes fully articulated figures of the Blue, Red, Black, Green, and Yellow Lions.  Collect all five diecast lions to combine to form an 8-inch articulated Voltron figure. The detailed figures are first available from Toys“R”Us at San Diego Comic Con in the Entertainment Earth booth (#2343) from Wednesday, July 19 – Sunday, July 23, and online at from Thursday, July 20 – Sunday, July 23.  The figures will also be available at Toys“R”Us stores and other retailers nationwide later this year.


Samurai Rabbit Usagi Yojimbo Figure from Playmates Toys

In Nickelodeon’s 2017 Tales of the Teenage Mutant Ninja Turtles, the samurai rabbit Usagi Yojimbo will reunite with the Ninja Turtles once again for a three part story arc that airs beginning July 23, 2017.  A limited edition of the 2017 Usagi Yojimbo new character design action figure, with limited samples available and sold exclusively at San Diego Comic Con, will be offered for $30 each from Thursday to Sunday (July 20-23) at Nickelodeon’s booth, #4113.


This exclusive item features the newly designed Usagi Yojimbo action figure in a 5” scale, dressed in his classic blue robe, and comes with his traditional Samurai swords.  Also included are two additional exclusive, interchangeable Usagi heads, his pet Tokage lizard, and a flag with Usagi’s signature emblem.  All this is presented in a collector edition 5th panel storybook package, with a re-run of the 1987 Comic Book “Leonardo Meets Usagi Yojimbo in Turtle Soup and Rabbit Stew”, and the 1989 Comic Book “The Treaty”.

More Details and Pics of Playmates’ New Ben10 Toyline

Our friends at Playmates shared more details and pics of their new Ben 10 toys. Check out the different products on the way below!

Basic Action Figure Assortment – $8.99 each

  • Based on Cartoon Network’s new Ben 10 animated series, the action figure assortment includes Ben Tennyson, the 10 different heroic aliens that he transforms into, as well as additional adversary characters from the show.
  • Ranging in height up to 5″ tall, each figure is highly detailed and articulated and also comes equipped with themed accessories for added play!
  • Assortment includes: Ben & Grey Matter, Heatblast, Diamondhead, Four Arms, Cannonbolt, XLR8, Overflow, Wildvine, Stinkfly, Upgrade, Hex, Steam Smythe & Dr. Animo

Deluxe “Power Up” Figures – $12.99 each

  • Power Up” Figures are interactive figures that allow kids to give their alien a surging burst of energy! The more kids interact by pressing a button, the more the alien powers up! Or kids can hold down for an instant alien blast!
  • Each character includes unique light up effects and signature alien phrases from the animated series.
  • Once powered up, the figure unleashes a power blast with sound and light action!
  • Each figure is 6” in height and fully articulated.
  • The figures transition from Ben to alien phrases and sound effects.
  • Assortment includes: Heatblast, Diamondhead and Four Arms

10″ Giant Figures – $19.99 each

  • Kids can battle with their favorite alien in a GIANT scale. These 10-inch figures are ready for action!
  • The figures are highly detailed, uniquely sculpted and fully articulated with multiple points of articulation.
  • Assortment includes: Heatblast, Diamondhead and Four Arms

Rustbucket Vehicle & Playset – $49.99

  • The main vehicle seen in Cartoon Network’s new Ben 10 animated series, the Rustbucket is a 2-in-1 vehicle that transforms into a giant 3-level playset standing over 2 feet tall!  
  • Packed with action features, kids can create their own adventures with all of the Ben 10 Basic Figures.
  • Features include an alien transformation chamber, plasma blaster, “alien-vator”, grabbing claw, alien lab and more!
  • Compatible with basic action figure assortment (sold separately)

Basic Omnitrix – $13.99

  • Kids can transform themselves into Ben, wearing the Omnitrix on their wrist to open up a world of alien superpowers!
  • Turn the dial to select one of 10 aliens and press down to activate each character’s unique phrases and sound effects!
  • Includes over 40 alien phrases and sound effects!

Deluxe Omnitrix – $24.99

  • It’s hero time! Kids can open up a world of alien superpowers by transforming into any one of Ben’s 10 aliens with the Deluxe Omnitrix!
  • Includes over 100 alien phrases and motion activated sound effects!
  • Kids can turn the dial to choose an alien and press down on the dial to begin play.
  • Includes lights, sounds and great motion activated action, just like in the show!
  • Don’t time out…or you’ll need to quickly choose again to stop the bad guys!
  • Adjustable to different wrist sizes, the watch features Velcro straps that can be fastened to the appropriate size.             

Transform N’ Battle Roleplay Bundle – $14.99

  • The Transform N’ Battle Roleplay bundle allows kids to become their favorite Ben 10 alien!
  • Each pack includes a telescoping alien gauntlet and mask.
  • Assortment includes: Heatblast and Diamondhead

Playmates’ New Ben 10 Toy Line Now Available at Toys R Us

It’s hero time! Playmates Toys announced today that its Ben 10 toy line is available now as a limited exclusive at Toys“R”Us® stores nationwide and online at  The entire Ben 10 toy line will become available at all other major retailers beginning in August.  The toy line is inspired by Cartoon Network’s fresh take on the beloved Ben 10 animated series, which premiered in the United States in April.  The collection of fun-filled toys includes action figures, vehicles, playsets and role play items.

“Fans of Cartoon Network’s new Ben 10 series will now be able to bring home the action-packed adventures seen in the show,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “The expansive toy line that we developed includes unique transformations, special features and technology to provide kids with an imaginative play experience where their favorite characters are brought to life.”

The new Cartoon Network series is centered on fun loving, 10-year-old, Ben Tennyson, his cousin Gwen and Grandpa Max as they travel throughout the country during summer vacation. Once Ben finds the Omnitrix, a mysterious watch that transforms him into 10 different heroic aliens, a world of extraterrestrial superpowers opens up to him.

“We’re excited to introduce a new generation of fans to Ben 10, providing them with the opportunity to connect with the brand even further with the introduction of Playmates Toys’ new toy line,” said Pete Yoder, vice president, Cartoon Network Enterprises for North America. “The toy line captures the essence of the new series — action, excitement and all-around fun.”

The toy line from Playmates Toys features the following:

  • The Basic Action Figure assortment features a variety of 5-inch, highly detailed and articulated figures based on the show, including Ben Tennyson, the 10 different heroic aliens that he transforms into and key villains from Season 1. Other figure assortments include Deluxe Power Up figures, with lights and sounds, and Giant 10-inch figures.
  • The Rustbucket Vehicle & Playset, the main vehicle seen in the show, transforms into a 3-level playset that stands over 2 feet tall and is packed with action features including an alien transformation chamber, plasma blaster, alien lab and more.
  • Rounding out the collection is role play, including both a Basic and Deluxe Omnitrix, allowing kids to transform into any one of Ben’s 10 aliens, and Transform-N-Battle gauntlets and masks.

Usagi Yojimbo SDCC Exclusive From Playmates?

Things have been pretty quiet on the SDCC front, but tonight I have a pretty solid rumor of a Playmates Teenage Mutant Ninja Turtles SDCC exclusive Usagi Yojimbo figure. From the Stan Sakai facebook page comes news of an exclusive figure with three interchangeable heads and a comic book. Expect this to be available at the Nickelodeon booth, as several Playmates TMNT exclusives have been hosted there over the past few years.

You can see a screen shot of the relevant post below.

Playmates Toys Introduces WWE Nitro Sprints and Nitro Machines

playmates-toys-logoPlaymates Toys, a leader in the action figure category with nearly 50 years of experience in creating innovative products, has partnered with WWE to launch a new line of racing toys that take the action out of the ring, called WWE Nitro Sprints and Nitro Machines. The collection, featuring popular WWE Superstars, is available now exclusively at Toys“R”Us stores nationwide.

WWE Nitro Sprints are mini, motorized figures that are stylized in WWE Superstar signature ring gear and feature a unique 2” flywheel. Each figure comes with a signature vehicle, allowing fans to rev up the mini figure, drop into the vehicle and send racing into action. The WWE Nitro Sprints include the following Superstars:

  • WWE Superstar John Cena with the CENArator
  • WWE Superstar The Rock with Bull Bruiser Truck
  • WWE Superstar Brock Lesnar with Beast Bike
  • WWE Superstar Undertaker with Night Hearse

WWE action is also expanding beyond the ring with the introduction of WWE Nitro Machines. The fast-rolling, die-cast vehicles feature iconic WWE Superstars bursting out of the top of the cars. Each 1/55thscale vehicle is ready to race and the WWE Superstar is permanently attached to the vehicle. The WWE Nitro Machines collection includes the following:

  • WWE Superstar John Cena in Muscle Monster
  • WWE Superstar The Rock in Bull Machine
  • WWE Superstar Undertaker in Reaper Hearse
  • WWE World Champion Dean Ambrose in Wheel Asylum

“Playmates Toys is thrilled to partner with WWE to bring the action from the ring to the streets with Nitro Sprints and Nitro Machines,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “We designed the figures and vehicles to represent the personality of each Superstar and we anticipate that fans will enjoy the play experience of racing their favorite wrestlers.”

Playmates Celebrates Teenage Mutant Ninja Turtles: Out of the Shadows With Expansive Toy Line

TMNT movie logoPlaymates Toys, the company behind the Teenage Mutant Ninja Turtles toy line for decades, is introducing a new collection of products inspired by the upcoming film from Paramount Pictures and Nickelodeon Movies,Teenage Mutant Ninja Turtles: Out of the Shadows. Directed by Dave Green and produced by Michael Bay, the film is a sequel to the 2014 blockbuster film Teenage Mutant Ninja Turtles and will be in theaters June 3. The collection of movie toys from Playmates Toys includes a broad assortment of products for Turtles’ fans of all ages, including action figures, vehicles, playsets, role play gear and movie-themed additions to the company’s existing T-Machines, T-Sprints and Mini Figure collections.

“With the 2014 film being a blockbuster hit and there being plenty of excitement surrounding the upcoming film, Playmates Toys is thrilled to launch an extensive collection of movie toys that embody the Turtles’ personas in the film,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “The new products, ranging from action figures to role play gear and unique playsets, allow fans of all ages to transform into their favorite hero in a half shell and relive their favorite moments from Teenage Mutant Ninja Turtles: Out of the Shadows.”

Teenage Mutant Ninja Turtles is a brand that continues to captivate audiences,” said Jon Roman, Senior Vice President, Toys Licensing, Nickelodeon. “As our master toy licensee, Playmates Toys has been bringing both the Turtles on Nickelodeon and the Turtles on the big screen to life in a tremendous way. We can’t wait for fans to see this brand-new line of toys that not only feature the heroes of the movie but also the popular villains Bebop and Rocksteady.”

The new Teenage Mutant Ninja Turtles: Out of the Shadows toy line from Playmates Toys, available now at retailers nationwide, features the following playthings:

Action Figures

The collection of action figures inspired by the film includes Basic Action Figures, 6-inch Battle Sounds Figuresand 11-inch Action Figures. In addition to being highly detailed, fully poseable and uniquely sculpted to capture the personalities and distinctive appearance of the Turtles, allies and villains in the movie, each figure comes equipped with its own unique accessories.

The 5-inch Basic Action Figures include the four Ninja Turtles–Leonardo, Raphael, Donatello and Michelangelo–as well as Stealth Leonardo, Pirate Michelangelo, Wingsuit Raphael, April O’Neil, Bebop, Rocksteady, Casey Jones, Foot Soldier, Kraang, Splinter and Shredder. Other action figure assortments include the 11-inch Action Figures and the 6-inch Battle Sounds Figures, which feature a button on the figure’s backpack that triggers up to ten sounds and phrases from the movie. Both assortments include the four Ninja Turtles, as well as Bebop and Rocksteady.


Each of the movie-inspired Cycles includes an exclusive action figure and unique ninja action. Cycles that feature ninja-flip action, where the figure will flip over the handlebars into battle position, include the Street Speeder with exclusive Leonardo, and the Ragin’ Racer with exclusive Raphael. Cycles that feature spring-powered missiles include the Warthog Trike with exclusive Bebop, Rhino Chopper with exclusive Rocksteady, and Polaris Slingshot with exclusive Michelangelo.

As seen in the movie, the Turtle Tactical Truck is full of awesome foot fighting gear including giant nunchucks that can be deployed as the vehicle rolls, a capture net and ninja stars that can be launched to give the Turtles an edge during battle. The truck also features a working forklift and is designed to hold all four Ninja Turtles.


Standing over 40-inches tall, the City Sewer Lair Playset is packed with Turtle action, including an oven-styled pizza disc launcher, water slide entrance that is seen in the movie and more.  With over 15 features and multi-levels to play, kids can recreate all of the Turtles’ best battles from the movie in play areas including Splinter’s mediation area and Raphael’s gym.

The Technodrome Playset opens to over two-feet wide and is packed with play areas. It includes two missile firing projectile launchers, a secret entrance and trap door slide that drops enemies into a jail. 

Role Play Gear

With the new assortment of role play gear, kids can easily mutate into their favorite Turtle from the film. TheConceal & Reveal Weapons offer the ultimate battle surprise, as kids can push a button to reveal the powerful weapon and then conceal it by pushing it back into the handle. The Extreme Battle Shell is ready to protect kids in any battle and includes a front and back shell for maximum coverage and adjustable straps. To help complete the transformation, Deluxe Masks are also available in a variety of characters.

Young heroes can also train to fight like Leo with Leonardo’s Electronic Battle Sword.  The sword features two play modes, over 50 phrases and sound effects, and it also glows in three different colors during battle.

Movie Additions to Other Collectible Segments

Kids can add to their T-Machines collection with the new movie-inspired T-Machines Single Pack Vehicles.Perfect for racing through sewers, each 1/50 scale fast-rolling die-cast vehicle features flashy rims and an action-posed, non-removable Turtle character who is driving the vehicle.

A variety of movie-inspired T-Sprints Single Pack Figures and Vehicles have been added to the T-Sprints collection. An innovative figure and wheels play pattern, the highly stylized, mini T-Sprints, which reflect the Turtles’ appearances in the movie, feature a unique flywheel so kids can rev them up, drop them into a vehicle shell and watch them sprint into action.

The 2.5″ Mini Figures, which will be available this fall, are the perfect collectible for Teenage Mutant Ninja Turtles fans. The blind-bagged, fully articulated figures will be available in an assortment that captures the personalities and distinctive appearance of the Turtles and villains in the movie.

SDCC 2015 – Playmates TMNT Panel

cc15 tn Playmates Toys have a particularly interesting panel as it has a great set of panelists, including some folks who have worked on the brand since the beginning.

Mix & Match Figures:  By end of 2015 they’ll have up to 15 figures that can mix and match. Figures will begin to include an extra head for swapping. Tiger Claw, Casey Jones, Dogpound, Rahzer and others.

Pet to Turtle Mutations: 11″ version of pet to ninja Turtle coming in spring 2016.

Figure to Weapon: 1st time for figure to weapon, combining two top segments

Mix & Match Batle Shells: Turtle shell will be removeable and interchangeable.

Vehicles: Quad Rotor with Leo, Tri-Flyer with Raph, and Turtle Turbo Charger

24″ Leonardo that turns into playset

Basic Action Figures: Mondo Gecko, Mutant Shredder, Dimension X Turtles (all four), Dimension X Fugitoid, Savage Mikey

11″ Figures: Head Droppin’ Power-Coil Figures (action arm), 11″ Dimension X Turtles,

13″ Ninja Control Leonardo: RC Leonardo with sound effects

Exclusives: 11″ Metal Mutants Leonardo (SDCC), Metal Mutant 5 pack Target exclusive, Leonardo 8 pack – TRU Exclusive, has 8 versions of Leonardo, Dimension X Mozar and Lord Dregg 1st to market at Walmart

Vehicles: Casey Jones’ Slamboni , Fugitoid Ship, Party Van, Pizza Thrower

Roleplay: Updated to Dimension X looks, Ninja Strike Sword

Half-Shell Heroes: Figures 2-pack asst: Snakeweed & Spider Bytez, Baxter Fly & Slash, Tiger Claw  Newtralizer, Dojo Mikey, Dojo Ralph, Bebop & Rocksteady and more

Half-Shell Heroes get Mutations too: Vehicles become a 2nd vehicle.

Half-Shell Heroes also getting 2-packs with Dinosaurs and dinosaur vehicles

Movie 2 toys are set to be on shelf in April 2016.

Playmates Toys Comic-con 2015: TMNT Panel and Exclusive 11″ Metal Mutants Leonardo

cc15 tnPlaymates have sent over details of their Turtle-riffic plans for SDCC. On Friday, July 10th from 2-3PM in Room 9 you’ll be able to join ‘Team Green’ and see what’s new and upcoming for the Teenage Mutant Ninja Turtle toy line. This is always a fantastic panel as some of the folks at Playmates have been working on the brand since the start.

Playmates will also have an SDCC exclusive Turtle at the Nickelodeon booth – an 11″ Metal Mutants Leonardo. This deluxe 11” Leo figure is fully articulated and comes decked out with enough metal to take on the toughest space villain that dares to threaten earth! The figure is outfitted from head to toe with distinctive shiny silver and blue vacuum metalized space gear. Leo’s space gear, which is completely removable, consists of an oxygen converter, an alien decryption translator and pulse boots. Leo is available for a MSRP of $50 and also comes with his signature Katana swords, designed with exclusive translucent blue blades.  Leo comes packed out in a highly collectible, giant 15” tall blister card and commemorative, 2015 Comic Con Exclusive mailer carton.

Playmates CC15 Metal Mutants Leonardo               

Toy Fair 2015 – Playmates’ Teenage Mutant Ninja Turtles

tf15-tnPlaymates Toys today host their collector’s event for the Teenage Mutant Ninja Turtles brand. Easily one of the hottest lines in stores today, the team over at Playmates isn’t a cruise control, they’re finding fun new ways to grow the brand.

The largest new segment is the T-Machines die cast vehicles. With both cars and playsets, your favorite Turtles characters are getting some sweet new rides. The other segment getting some adorable attention is the Half Shell Heroes, Turtle toys intended for younger kids.

Of course, the bread and butter of the line remains the basic figures, vehicles and playsets. There’s a ton of new additions to the line, all of which you can see in the gallery below.

SDCC 2014 – Playmates TMNT Panel

SDCC 2014 logo bPlaymates’ TMNT panel is one of my favorites at SDCC. Members of the panel have been working on the brand since the very beginning, as a result you get some fantastic insight into the line.

Below you’ll see the slides used in Playmate’s presentation – big reveals in today’s presentation were a new ‘Mutations’ play pattern, more Classics (Shredder and Krang) and new younger-skewing toys. Check them all out below!



More Pics and Details of Playmate’s SDCC Raphael

SDCC 2014 logo bWhile I’m eating my oatmeal here in the AwesomeToyBlog HQ, I have some follow up on one of my favorite exclusives announced yet this year – Playmate’s SDDC black & white Raphael that will be available at the Nickelodeon booth. He will be priced at $30 during the show. Enjoy a few more pics below including shots of the packaging and a clear shot of the back with text.

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