Mattel Announces Licensing Agreement for Disney and Pixar’s Upcoming Feature “Lightyear”

Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a licensing agreement for Disney and Pixar’s “Lightyear,” the origin story of “Toy Story’s” Buzz Lightyear. Through the agreement,…

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QMx Announces Partnership with Mattel to Produce Masters of the Univserse Q-Figs

Quantum Mechanix Inc. (QMx) today announced the company has entered into an agreement with Mattel Inc. to create a new line of their best-selling Q-Figs for Masters of the Universe™….

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Mattel Creations Comic-Con@Home Panel Details

Comic-Con@Home kicks off today and Mattel sent over details of their four panels which kick off tomorrow July 23rd. They are showcasing a packed lineup of panels featuring WWE Superstars and…

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Mattel Announces MOTU SDCC@Home Exclusives

Mattel’s week of SDCC@Home exclusives continued today with three reveals of new Masters of the Universe products. All three of these will be available from the Mattel Creations site on…

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Mattel Announces Hot Wheels SDCC@Home Exclusives

Mattel continues to reveal their SDCC@Home exclusives today hitting three Hot Wheels releases, all of which will become available on Thursday, July 22nd at 9AM PST (12PM EST). They will…

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Mattel Reveals SDCC@Home Exclusive from Pixar’s Up

Today’s SDCC@Home reveal from Mattel is the Pixar UP: Kevin & Babies Pack. This special collectors’ pack is a real find for Pixar fans & collectors of all ages –…

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Second Mattel Exclusive for SDCC@Home Revealed

Mattel has revealed their second exclusive for SDCC@Home, which will become available for purchase Thursday, July 22nd at 9AM PST (12PM EST) on Mattel Creations. Today’s reveal is a 3…

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Mattel Kicks Off SDCC@Home Exclusive Reveals with WWE Sgt. Slaughter

Mattel is kicking off San Diego Comic-con@Home with the reveals of the exclusive products they’re offering starting July 22nd at 9am PST (12pm EST) on Mattel Creations. Today’s reveal is…

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Mattel Celebrates ‘Star Wars Day’ with New Star Wars Barbies

Last fall, Mattel’s first series of Star Wars inspired Barbie dolls were released. The Star Wars x Barbie series take an iconic Star Wars character and gives them a high-fashion…

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Fast & Furious Products Coming From Mattel and Jada

Universal Studios’ Fast & Furious franchise has been growing and growing since the first movie in 2001. Nearly 20 years later the latest entry in the series, F9, is set…

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Mattel’s SDCC WWE Reveals and New Ghostbusters and MOTU Crossovers

I’m not much of a wrestler fan, and don’t follow the figures too closely…but Mattel was super accomodating at SDCC and clearly labeled the new WWE figures, so I snapped…

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Mattel’s Marvel Barbies from SDCC

I don’t post a lot of Barbies here on AwesomeToyBlog, but this surprise from the Mattel booth is more than worthy of the crossover. On display they had a collection…

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Mattel Announces Masters of the Universe SDCC Exclusives

He-Man is coming home to Mattel, and the return kicks off at SDCC with a brand new take on the classic character. As revealed today by Nerdist, Mattel will offer an…

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Mattel Shares SDCC Exclusive Batman Figure Set and Hot Wheels Batmobile

io9 today shared news of Mattel’s first Batman themed SDCC exclusives. The ‘Batman’ movie turns 30 this year and Mattel is celebrating with a special Hot Wheels version of that…

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Toy Fair 2019 – Mattel

This morning Mattel hosted a press preview in their massive Toy Fair showroom. While there was a ton of product on display, a few things were standouts for readers of…

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