Hasbro

Hasbro Releasing MARVEL vs. CAPCOM: INFINITE 3 3/4″ Action Figure 2-pack

Announced last week, Hasbro has sent over hi-res images of the upcoming 3.75″ 2-pack celebrating MARVEL vs. CAPCOM: INFINITE. This Target exclusive 2-pack has an approximate retail price of $19.99 and will be available in Fall 2017 and features Iron Man vs. Mega Man.

Check them out below and look for them this fall at Target.

Hasbro Debuts SDCC Exclusive PRIMITIVE Optimus Prime

Hasbro today announced the newest addition to their SDCC line-up with the PRIMITIVE OPTIMUS PRIME. Primitive Skateboarding, the company founded by legendary skateboarder Paul Rodriquez, collaborated with Hasbro to create this special edition item. The Transformers Primitive Optimus Prime figure was co-designed by Paul and features Primitive Skate’s classic black and gold colors for a more sophisticated and on-brand look. The figure is even placed in a Primitive Skate-inspired packaging that looks like a “skate shoe” box featuring  grip-tape inspired texture. See complete details and pictures below.  

TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure

(Ages 8 years & up/Approx. Retail Price: $49.99/Available at Booth #3329 at Comic-Con International in San Diego)

Before OPTIMUS PRIME was blasting DECEPTICONS in battle, he was greasing the wheels of his skateboard with fellow skater, SHREDDICUS MAXIMUS. Shredding rad gnar on the boardwalks of the Senti Rust Pier, they up their street cred while nailing down their signature trick, the Null-Ray-Ray, annihilating the competition into mere grime… Now get ready for the gnarliest TRANSFORMERS stunt of the 21st century… TRANSFORMERS has worked with Primitive Skateboarding, the company founded by legendary skateboarder, Paul Rodriguez, to roll out this special edition TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure convention exclusive. Co-designed by Paul, the figure features Primitive Skate’s classic black and gold colors for a more sophisticated and on-brand look. To up the skateboarding theme, the figure is placed in premium Primitive Skate-inspired packaging that mimics a “skate shoe” box featuring grip-tape inspired texture. As the ultimate twist, the pack features rail, ramp and hover board accessories! The pack includes a LEADER CLASS OPTIMUS PRIME figure, a TITAN MASTER SHREDDICUS MAXIMUS figure and eight accessories. Converts from robot to tractor trailer in 23 steps and from tractor trailer to battle station in 10 steps. The TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure will be for sale during San Diego Comic-Con 2017. Following the convention, a limited number will be available on HasbroToyShop.com.

Hasbro Debuts Marvel Knights and Thor: Ragnarok Marvel Legends

Earlier this week, Hasbro hosted an event where they revealed a number of new Marvel Legends figures from the Netflix TV series Daredevil, Jessica Jones, Luke Cage and Iron Fist as well as the first figures from the Thor: Ragnarok wave. For the Marvel Knights wave, the build a figure is Man-Thing. Below you’ll see complete descriptions for these waves as well as images of the entire Marvel Knights wave and the first three Thor wave figures.

 

MARVEL KNIGHTS LEGENDS SERIES 6-INCH Figure Assortment

(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017)

A new lineup of Super Heroes and Super Villains join the LEGENDS SERIES in an impressive 6-inch scale! Featuring extensive articulation, detailed design, and entertainment or comic-inspired styling, each figure comes with a different Build-A-Figure piece. Collect all the figures in this wave to complete the impressive Build-A-Figure. Includes characters such as DAREDEVIL, PUNISHER, and JESSICA JONES. Each figure sold separately. Available at most major retailers and on HasbroToyShop.com.

 

MARVEL THOR: RAGNAROK LEGENDS SERIES 6-INCH Figure Assortment

(Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017)

Fans can amass a worthy collection with this LEGENDS SERIES assortment! Featuring impressive deco, extensive articulation, and detailed accessories, each figure comes with a different Build-A-Figure piece. Collect all the figures in this wave to complete the incredible Build-A-Figure. Each figure sold separately. Available at most major retailers and on HasbroToyShop.com.

Hasbro Announces SDCC Exclusive G. I. Joe Cobra Missle Command Headquarters

Hasbro today announced their latest SDCC exclusive – a G. I. Joe set that is an homage to a rare set available in 1982. The G. I. Joe Cobra Missle Command Headquarters includes three figures (Cobra Commander, a Cobra Officer and a Cobra Trooper) as well as a recreation of the original playset…and to top it off, it is packaged in a vintage style box, complete with weathering.

The G. I. Joe Cobra Missle Command Headquarters will be available at booth #3329 at SDCC and is priced at $49.99. Limited stock will be available after the show on  HasbroToyShop.com.

See the complete description and images below.

G.I. Joe Cobra Missile Command Headquarters

(Ages 5 years & up/Approx. Retail Price: $49.99/Available at Booth #3329 at Comic-Con International in San Diego)

Cobraaaa! One of the rarest of all G.I. Joe playsets is back! The G.I. Joe Cobra Missile Command Headquarters, this convention exclusive is a faithful reproduction of the original and iconic Cobra Missile Command Headquarters Set from 1982. It recreates the classic design of the original in exacting detail with a weathered finished, following the original die-lines with all new re-created graphics. Assemble the highly detailed, sturdy graphic board components to build a headquarters that includes missile base, missile support systems, cruise missile, control panel, movable elevator, work platform, and seats. The set also comes with reproductions of the three figures that came with the original set – Cobra Commander (with a logo that is an homage to the original, first version Cobra Commander logo), Cobra Officer, and Cobra Trooper. Set includes file cards for the figures, as well as a file card holder for the cards. The G.I. Joe Cobra Missile Command Headquarters will be for sale during San Diego Comic-Con 2017. Following the convention, a limited number will be available on HasbroToyShop.com.

Hasbro Reveals SDCC Exclusive Transformers: The Last Knight Optimus Prime

Hasbro has revealed their latest SDCC exclusive – the TRANSFORMERS: THE LAST KNIGHT VOYAGER CLASS OPTIMUS PRIME Figure!

With Transformers: The Last Knight movie coming out on June 21, fans will have the opportunity to take home a piece of the film with this Voyager Class Optimus Prime figure which will be available for purchase exclusively at Booth #3329 at SDCC 2017. The figure, which converts to Western Star truck mode based on Transformers: The Last Knight, features movie inspired detailing and collectible packaging. It also comes with a free gift with purchase: an authentic piece of truck tire used in the film with a certificate of authenticity from Western Star! See the complete description and official pics below…and pick one up at booth #3329 at SDCC or at HasbroToyShop.com after the show. 

TRANSFORMERS: THE LAST KNIGHT VOYAGER CLASS OPTIMUS PRIME Figure

Ages 8 years & up/Approx. Retail Price: $49.99/Available at Booth #3329 at Comic-Con International in San Diego)

OPTIMUS PRIME never tires in his fight for freedom. With strength and courage to spare, he treads fearlessly into battle. Fans can roll out in premium style with this special edition TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION VOYAGER CLASS OPTIMUS PRIME Figure convention exclusive. Convert the OPTIMUS PRIME figure to WESTERN STAR truck mode, based on the TRANSFORMERS: THE LAST KNIGHT film. The OPTIMUS PRIME figure features movie inspired detailing with a glossy automotive-like finish and comes in collectible display-style packaging! Also includes a sword and shield accessory. Fans can even take home memorabilia from the movie set — fans will receive a free gift with purchase: an authentic piece of truck tire used in the film accompanied by a certificate of authenticity from WESTERN STAR. Gift with purchase quantities are limited; available while supplies last. TRANSFORMERS: THE LAST KNIGHT VOYAGER CLASS OPTIMUS PRIME Figure will be for sale during San Diego Comic-Con 2017. Following the convention, a limited number of figures will be available on HasbroToyShop.com.

Hasbro Previews Upcoming TRANSFORMERS: THE LAST KNIGHT Toys

Hasbro today sent out a bunch of photos of upcoming Autobots and Decepticons from TRANSFORMERS: THE LAST KNIGHT.  From new Deluxes, Voyagers, Legions and Combiners…they’ve even included a glimpse of Cybertron. Keep reading for all the bios and see a gallery at the bottom of the post.

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE CLASS COGMAN Figure

(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Summer 2017)

The TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE FIGURE assortment features a lineup of highly articulated, 5.5-inch-scale figures of fan-favorite AUTOBOT and DECEPTICON characters. One of the latest figures in the PREMIER EDITION DELUXE FIGURE assortment is the AUTOBOT COGMAN.  COGMAN might look like a welcoming butler, but if a DECEPTICON attacks those he protects, the calculating AUTOBOT will strike back with colossal retaliation.  Offering impressive detail inspired by the movie, COGMAN converts from robot mode to sports car mode, Licensed by Aston Martin, in 16 steps.  This PREMIER EDITION DELUXE figure can be positioned in exciting, battle ready poses and features an awesome movie-inspired accessory and removable Titan Master head.  Available at most major retailers and on HasbroToyShop.com.

 

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE CLASS MEGATRON AND SKULLITRON

(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Summer 2017)

The TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE figures are the perfect way for fans to join in the epic TRANSFORMERS action. The latest characters in this scale include MEGATRON and SKULLITRON.  In the explosive TRANSFORMERS: THE LAST KNIGHT movie, new evil rises in an epic struggle for the fate of Earth and new heroes must rise to forge a future for all.  As MEGATRON leads the DECEPTICONS to wage war on Earth, SKULLITRON charges back into action to uphold his sacred knight’s oath.  These 5.5-inch-scale PREMIER EDITION DELUXE figures can be positioned in exciting, battle ready poses and feature an awesome movie-inspired accessory.  MEGATRON converts between robot and jet modes in 19 steps, and SKULLITRON converts between knight and dragon modes in 17 steps.  MISSION TO CYBERTRON figures feature CYBERTRONIAN glyphs and mission cards that can be deciphered with an online decoder at Transformers.com/MissionToCybertron.  Each figure comes with one accessory. Available exclusively at Toys”R”Us.

 

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION DELUXE CLASS HOT ROD Figure

(Ages 8 years & up/Approx. Retail Price: $19.99/Available: Summer 2017)

Rally alongside the bravest bots in the universe when the Autobots Unite. Autobots Unite figures feature the greatest Autobot heroes from Transformers: The Last Knight movie. This TRANSFORMERS PREMIER EDITION DELUXE HOT ROD figure is articulated with eye-catching detail.  In the explosive TRANSFOMERS: THE LAST KNIGHT movie, the greatest AUTOBOT heroes unite to protect the freedom of all sentient beings. AUTOBOT HOT ROD doesn’t look back at the battles he’s won, only the feats yet to come. The brash warrior charges full force into a DECEPTICON firefight, eager to encounter his next chance to be a hero and inspire his fellow comrades to join the fight.  This 5.5-inch-scale, movie inspired AUTOBOT HOT ROD converts to Lamborghini Centenario vehicle mode in 14 steps.  Available exclusively at Walmart.

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION LEADER CLASS DRAGONSTORM Figure

(Ages 8 years & up/Approx. Retail Price: $49.99/Available: Summer 2017)

In the explosive TRANSFORMERS: THE LAST KNIGHT movie, new heroes must rise in an epic struggle to forge a future for all. As colossal forces threaten the universe, Knights of CYBERTRON, DRAGONICUS and STORMREIGN, merge to become an even greater one—the mighty, fire-breathing DRAGONSTORM!  The action is now at a bigger scale for fans and collectors alike with the DRAGONSTORM figure, the latest figure from the PREMIER EDITION LEADER CLASS assortment, which stands at a 9-inch-scale with premium detail, intricate articulation and eye-catching packaging. Convert DRAGONICUS from knight to dragon mode in 26 steps. Convert STORMREIGN from knight to dragon mode in 27 steps. Combine DRAGONICUS and STORMREIGN to form the 3-headed DRAGONSTORM figure in five easy steps. Also comes with accessories. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION VOYAGER CLASS DECEPTICON NITRO Figure

(Ages 8 years & up/Approx. Retail Price: $29.99/Available: Summer 2017)

In the explosive TRANSFORMERS: THE LAST KNIGHT movie, new evil will rise in an epic struggle where the fate of Earth hangs in balance. The only way to contain massive power of DECEPTICON NITRO is to lock him away… A tracking specialist and high-risk criminal, the DECEPTICONS turn to NITRO to find their most valuable targets. The lethal hunter scours the globe to trap his prey and turn them over to the clutches of his merciless leader, MEGATRON. Grab a piece of the movie action with the DECEPTICON NITRO figure, the latest figure from the TRANSFORMERS: THE LAST KNIGHT PREMIER EDITION VOYAGER CLASS assortment, which is designed with eye-catching detail and features complex conversions. The DECEPTICON NITRO figure converts from robot to jet mode in 35 steps and comes with awesome weapon accessories. Available at most major retailers and on HasbroToyShop.com.

TRANSFORMERS: THE LAST KNIGHT 1-STEP TURBO CHANGER AUTOBOTS UNITE 2-Figure Pack

(Ages 5 and up/Approx. Retail Price: $14.99/Available: Summer 2017)

In the exciting TRANSFORMERS: THE LAST KNIGHT film, the greatest AUTOBOT heroes unite to protect the freedom of all sentient beings. BUMBLEBEE and AUTOBOT HOT ROD brave challenges that many bots won’t dare to face. Standing as powerful warriors on their own, they unite to become the brothers in arms. Together, they are an unstoppable force on the battlefield, destined for DECEPTICON domination! In this TRANSFORMERS: THE LAST KNIGHT 1-STEP TURBO CHANGER AUTOBOTS UNITE 2-Figure Pack, BUMBLEBEE and HOT ROD unite! Experience the thrill of quick conversion with these 4.25 inch scale figures that switch modes in one exciting motion. Convert the BUMBLEBEE figure from robot to Chevrolet Camaro vehicle in one step, and convert the HOT ROD figure from robot to sports car in one step! Available exclusively at Walmart.

TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON INFERNOCUS 5-BOT COMBINER Figure

(Ages 8 and up/Approx. Retail Price: $34.99/Available: Summer 2017)

In TRANSFORMERS: THE LAST KNIGHT, new evil rises in a battle where the fate of Earth hangs in the balance. In the dark depths of the universe, five revolting INFERNOCON demons seethe with fiery strength to protect the mysterious sorceress, QUINTESSA. When threats approach, they combine to form a cindering force of infernal fury—the menacing INFERNOCUS. The MISSION TO CYBERTRON is on with the 5-BOT COMBINER INFERNOCUS Figure, featuring a translucent QUINTESSA figure. The pack features five INFERNOCON figures including SKULK, RUPTURE, INFERNOCON THRASH, GORGE and GLUG. Combine them to form an INFERNOCUS figure, inspired by the character from TRANSFORMERS: THE LAST KNIGHT. MISSION TO CYBERTRON figures feature CYBERTRONIAN glyphs and mission cards that can be deciphered with an online decoder at Transformers.com/MissionToCybertron. The five INFERNOCON figures convert in 4 to 14 steps and also comes with two exciting weapon accessories. Available exclusively at Toys”R”Us.

TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON CONVERTING CYBERTRON PLANET Figure

(Ages 8 and up/Approx. Retail Price: $149.99/Available: Summer 2017)

The MISSION TO CYBERTRON is on in TRANSFORMERS: THE LAST KNIGHT with this CONVERTING CYBERTRON PLANET Figure. CYBERTRON is a massive, converting planet forged from a mighty and legendary spark. Home to eons of TRANSFORMERS, he rests in planet mode, until combat so colossal erupts that CYBERTRON awakens again… The CYBERTRON PLANET figure is an impressive, 11-inch-scale figure that’s detailed with famous cities of CYBERTRON and converts between robot, attack, defense and planet modes in 18 steps. Activate lights, sounds, and weapon accessories with lock and key included in the pack. The CYBERTRON PLANET figure features glyph deco and cards that can be deciphered with the decoder available online at Transformers.com/MissionToCybertron. Available exclusively at Toys”R”Us.

TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON DELUXE OPTIMUS PRIME 2-Pack

(Ages 8 and up/Approx. Retail Price: $39.99/Available: Summer 2017)

To protect Earth and its human inhabitants, OPTIMUS PRIME hides in truck mode until the evil DECEPTICONS attack. On his home planet, he valiantly faces enemies in CYBERTRON truck mode, designed to navigate across the evolving metal planet and protect him from powerful CYBERTRONIAN forces. The MISSION TO CYBERTRON is on in TRANSFORMERS: THE LAST KNIGHT with this DELUXE 2-Pack, including OPTIMUS PRIME and CYBERTRON OPTIMUS PRIME figures. Change the OPTIMUS PRIME figure from robot to truck mode in 12 steps, and convert the CYBERTRON OPTIMUS PRIME figure from robot to CYBERTRONIAN truck mode in 13 steps. Each figure comes with its own awesome weapon accessory. MISSION TO CYBERTRON figures feature glyph deco and cards that can be deciphered with the decoder available online at Transformers.com/MissionToCybertron. Available exclusively at Toys”R”Us.

TRANSFORMERS: THE LAST KNIGHT LEGION CLASS AUTOBOT HOT ROD Figure

(Ages 6 years & up/Approx. Retail Price: $5.99/Available: Summer 2017)

In TRANSFORMERS: THE LAST KNIGHT, the greatest AUTOBOT heroes unite to protect the freedom of all sentient beings. When it comes time for battle, AUTOBOT HOT ROD is the first to charge full force into a DECEPTICON firefight. The brash warrior doesn’t look back on his past feats, only the challenges yet to come. Eager to inspire his fellow comrades to join the fight, AUTOBOT HOT ROD proves time and time again that courage trumps all. Rally alongside the bravest bots in the universe when the AUTOBOTS unite! The LEGION CLASS AUTOBOT HOT ROD Figure is inspired by the fan-favorite character in the TRANSFORMERS: THE LAST KNIGHT movie. The figure is made with eye-catching detail and stands at a 3-inch scale with classic TRANSFORMERS conversion. Convert this HOT ROD figure between robot and sports car in five easy steps! Available exclusively at Walmart.

TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment

(Ages 8 and up/Approx. Retail Price: $9.99/Available: Summer 2017)

The TRANSFORMERS: THE LAST KNIGHT movie is an explosive battle featuring new heroes battling in an epic struggle to forge a future for all, and these MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment figures allow kids to unite with some of the powerful warriors from the movie! The TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment features a variety of AUTOBOT hero and DECEPTICON villain duos: BUMBLEBEE and AUTOBOT HOT ROD, OPTIMUS PRIME and RAVENSPAR and MEGATRON and BERSERKER. The 3-inch-scale figures feature classic conversion between modes, basic articulation and movie-inspired detail. Each sold separately.  Available exclusively at Walmart.

TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment

(Ages 8 and up/Approx. Retail Price: $11.99/Available: Summer 2017)

The TRANSFORMERS: THE LAST KNIGHT movie is an explosive battle featuring new heroes battling in an epic struggle to forge a future for all, and these MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment figures allow kids to unite with some of the powerful warriors from the movie! The TRANSFORMERS: THE LAST KNIGHT MISSION TO CYBERTRON LEGION CLASS 2-Pack Assortment features the AUTOBOT hero and DECEPTICON villain duos: OPTIMUS PRIME and GRIMLOCK and BUMBLEBEE and MEGATRON. The 3-inch-scale figures feature classic conversion between modes, basic articulation and movie-inspired detail.  MISSION TO CYBERTRON figures also feature glyph deco and cards that can be deciphered with the decoder available online at Transformers.com/MissionToCybertron. Each sold separately. Available exclusively at Toys”R”Us.

TRANSFORMERS: THE LAST KNIGHT AUTOBOTS UNITE FLIP & CHANGE Figures

(Ages 6 years & up/Approx. Retail Price: $19.99/Available: Summer 2017)

In the explosive TRANSFORMERS: THE LAST KNIGHT movie, the greatest AUTOBOT heroes unite to protect the freedom of all sentient beings. AUTOBOT HOT ROD is the first to battle, and the last to leave. BUMBLEBEE leads the rally cry for the AUTOBOT brotherhood. Both AUTOBOT leaders take full force into the fight with no questions asked and will stop at nothing to defend the freedom of their fellow AUTOBOTS. Rally alongside the bravest bots in the universe when the AUTOBOTS unite! The AUTOBOTS UNITE FLIP & CHANGE Assortment includes fan-favorite characters from TRANSFORMERS: THE LAST KNIGHT—AUTOBOT HOT ROD and BUMBLEBEE. The figures are designed with eye catching detail and converts in quick, flip and change motions. AUTOBOT HOT ROD and BUMBLEBEE both convert between robot and sports car in two steps. To convert each figure between robot and sports car, swing arms out, flip legs upward and flip torso downward in a quick, 2-step flip and change motion. Each sold separately. Available exclusively at Walmart.

First Transformers Digital AR/VR Experience Launched In Shanghai

In collaboration with Hasbro, Dan Mintz’s DMG Entertainment is launching highly-immersive, interactive Transformers digital simulation experience centers. Featuring up-close and personal character interactions, highly immersive virtual and augmented reality technology, interactive environments and activities featuring the latest digital technologies, guests will experience the Transformers universe like never before. Debuting in Shanghai this summer, the centers will expand to other China cities regularly over the next five years and be designed with the global audience in mind.

Born from the massively popular multi-billion dollar franchise, the Transformers centers put participants right in the middle of the action, allowing them to immerse themselves side by side with the characters and engage in a variety of missions. Imagine battling against the evil Decepticons on Cybertron alongside Optimus Prime, or climbing behind the wheel of Bumblebee for the ultimate driving experience. Guests of all ages can unleash their inner hero in this immersive, next-generation adventure, right alongside their favorite Transformers characters. 

“We’re pushing the boundaries of creative storytelling by harnessing innovative, immersive and interactive technology that brings fans into the Transformers world like never before.” said Mintz.

The Transformers franchise, which began with a toy line more than 30 years ago, has expanded to include comic books, animated series, films, video games and consumer products. The most recent Transformers film, 2014’sTRANSFORMERS: AGE OF EXTINCTION, earned more than $850 million internationally. TRANSFORMERS: THE LAST KNIGHT opens worldwide on June 21 with additional sequels planned for release in 2018 and 2019.

“We’re very excited to work with DMG as we launch into the rapidly growing space of VR, AR and other mixed reality experiences,” said Simon Waters, General Manager, Senior Vice President, Entertainment and Consumer Products, Hasbro.  “The Transformers digital simulation centers will offer fans an incredibly immersive experience that’s truly … ‘More Than Meets the Eye.’”

DMG, in collaboration with S2BN, is also in development on a Transformers Live show.

HASCON Event Details Shared, Tickets Now On Sale

Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, officially opened ticket sales for the first-ever HASCON FANmily™ event, which will take place inProvidence at the Rhode Island Convention Center and Dunkin’ Donuts Center from September 8-10, 2017. Hasbro fans and families from around the globe can purchase single day tickets or three-day tickets for the convention, with VIP packages available for super-fans and the most enthusiastic collectors.

Today Hasbro also revealed the first round of talent appearances, panels and brand experiences set to take place during HASCON 2017.  Appearances and meet & greets will be available with some of the biggest names from Hasbro, including DUDE PERFECT, Lorenzo Di Bonaventura (Producer of all the TRANSFORMERS films, as well as G.I. JOE: The Rise of Cobra and G.I. JOE: Retaliation); Stan Lee (Marvel Comics Legend); Peter Cullen and Frank Welker (original TRANSFORMERS voice talent); Andrea Libman and Cathy Weseluck (voice talent of MY LITTLE PONY: FRIENDSHIP IS MAGIC and MY LITTLE PONY: THE MOVIE), “Chewbacca Mom”, Candace Payne and more.  

This unique event will bring Hasbro’s most iconic brands to life like never before, including TRANSFORMERS, MY LITTLE PONY, NERF, MAGIC: THE GATHERING, PLAY-DOH, MONOPOLY and G.I. JOE, and exceptional partner brands such as BEYBLADE, DREAMWORKS TROLLS and SESAME STREET. Fans will get a peek behind the Hasbro curtain during the three days filled with exciting first-look previews and panels from Hasbro’s biggest television and movie series.

Attendees will be immersed in hands-on, interactive experiences with oversized games such as PIE FACE and TOILET TROUBLE from HASBRO GAMING, photo opportunities with SESAME STREET and TROLLS costumed characters, epic BEYBLADE battles, a PLAY-DOH creation zone and the MY LITTLE PONY magical world of Equestria. FANmilies will be able to take photos with props from Hasbro’s movies and step into a custom-built NERF battle arena, maybe even with the guys from DUDE PERFECT.  HASCON will also host MAGIC: THE GATHERING gameplay featuring an exclusive preview of the upcoming Iconic Masters card set.  Youth fans, ages 3-15, have the opportunity to audition for Hasbro commercials and voice talent on our animated series. Fans also can purchase exclusive* Hasbro toys and merchandise including new TRANSFORMERS products. 

In addition, there will be activities inspired by several iconic Disney properties, including Disney Princess, Frozen, Elena of Avalor, Moana and Descendants 2, as well as Star Wars and Marvel’s Avengers, Spider-Man and Guardians of the Galaxy. From movie props and costumes on display, to hands-on fun through art tutorials and more, these areas will be can’t-miss destinations during the show.

“Hasbro constantly strives for new ways to bring our storytelling to life and offer fans greater access to our brands, and HASCON is designed to bring attendees closer to Hasbro’s biggest properties than ever before,” said John Frascotti, President of Hasbro. “We are assembling the ultimate fan celebration, with three days of marquee talent, interactive activities, immersive experiences, game events, panel discussions, VIP events and much more.  We’re set to deliver an unforgettable experience for fans and families alike.”   

HASCON tickets are on-sale now. Single day tickets are available for $30 for youth (ages 3-15) and $60 for adults (ages 16+). Three-Day tickets range from $75 for youth (ages 3-15) to $165 for adults (ages 16+).VIP packages are also available for super-fans and the most enthusiastic collectors starting at $200 for youth (ages 3 – 15) and $600 for adults (ages 16+), plus taxes. To purchase tickets and stay up to date on all the latest information on HASCON 2017, please visit http://hascon.hasbro.com 

Hasbro’s SDCC Exclusive Marvel Legends Battle for Asgard Revealed

Hasbro’s next SDCC exclusive is revealed, a the 6″ Marvel Legends five pack titled ‘Battle for Asgard’. This set features premium packaging with original artwork by Tyler Jacobson, and includes 6-inch scale Malekith, Marvel’s Bor, Ulik, Marvel’s Odinson, and Thor figures. This set will be available at Hasbro Booth #3329 at San Diego Comic-Con in July.

The official description and images from our friends at Hasbro are below.

MARVEL LEGENDS SERIES BATTLE FOR ASGARD 5-PACK
(Ages 4 years & up/Approx. Retail Price: $99.99/ Available at Booth #3329 at Comic-Con
International in San Diego)
Recreate legendary battles between the Nine Realms with the MARVEL LEGENDS SERIES BATTLE
FOR ASGARD 5-PACK! This mighty set comes in premium packaging with original artwork by
Tyler Jacobson, and includes 6-inch scale MALEKITH, MARVEL’S BOR, ULIK, MARVEL’S ODINSON,
and THOR figures. Each figure features multiple points of articulation, premium design, and
character-inspired sword and hammer accessories. Includes 5 figures and 5 accessories. The
MARVEL LEGENDS SERIES BATTLE FOR ASGARD 5-PACK will be for sale at San Diego Comic-Con
2017. Following the convention, a limited number will be available on HasbroToyShop.com.

Hasbro’s First Marvel SDCC Exclusive Revealed – Marvel Legends 12″ Daredevil

Today Hasbro announced their first Marvel SDCC exclusive, making this the second day in a row with an exclusive announcement. The Marvel Legends 12″ Daredevil will be available at the show, featuring premium articulation, alternate heads, accessories, premium deco and deluxe packaging with original artwork by Joe Quesada. 

You can see the complete description and pics direct from Hasbro below.

MARVEL LEGENDS SERIES 12-INCH DAREDEVIL Figure

(Ages 4 years & up/Approx. Retail Price: $59.99/ Available at Booth #3329 at Comic-Con International in San Diego)

Protect the citizens of Hell’s Kitchen from ever-impending danger with the MARVEL LEGENDS SERIES 12-INCH DAREDEVIL Figure. This impressively detailed figure features more than 30 points of articulation for heroic poses and display, and comes in premium red packaging with braille on the back and original artwork by Marvel’s Chief Creative Officer, Joe Quesada. Maximize this figure’s potential with its 12 character-inspired accessories, including an alternate head, alternate hands, and a baton. Includes 12-inch scale figure, 12 accessories, and 2 posters. The MARVEL LEGENDS SERIES 12-INCH DAREDEVIL Figure will be for sale at San Diego Comic-Con 2017. Following the convention, a limited number will be available on HasbroToyShop.com.

Walmart Offers Special Products for Star Wars Day, May the 4th

Star Wars Day, May the 4th (get it?) is right around the corner and Walmart has some special plans for this most special of days.

Among the plans is the wide release of the 40th anniversary collection of Hasbro’s 6″ Black Series figures. The first wave of these figures have snuck out to some degree…but the second wave is expected to launch for Star Wars day. The Sand People, the Jawa and the Death Squad Commader are new to the Black series in this wave.  The complete collection includes (some are already available on Walmart.com):

Walmart is also has an excusive Lego set – Luke’s Landspeeder. Priced at $19.87, this set includes Luke’s iconic Tatooine ride and minfigs of Luke, Obi Wan Kenobi, C-3PO and a Tusken Raider. You’ll only find this set on the shelves of Walmart stores.

And, of course, Walmart is the only destination for Hasbro’s Black Series 3.75” figures and other exclusives, including sought after Star Wars collectibles from brands like Funko, LEGO and Hasbro.

Several of the Funko exclusives are also available on-line:

Be sure to include Walmart on your Star Wars Day festivities.

Walmart Offers Exclusive Guardians of the Galaxy: Vol. 2 Ravenger Groot Figure

Guardians of the Galaxy: Vol. 2 is right around the corner and Walmart is set to fill the shelves on May 8th with new toys inspirecd by the film. Among the new products will be the Walmart exclusive Guardians of the Galaxy Ravager Groot, The figure depicts Baby Groot as he sets out to take revenge on a Ravager faction after being captured and unwillingly suited up as their mascot. This Groot will be retailing for $19.87 and you can see him below.

Transformers Masterpiece Movie Series Optimus Prime Revealed

This year is the 10th anniversary of the launch of Paramount and Michael Bay’s first Transformers movie. As we’re looking towards the relase of the fifth movie, the latest figure in the MASTERPIECE MOVIE SERIES has just been revealed at the Beijing and Guangzhou Midnight Sales Event—the Optimus Prime MPM-4 figure. Co-created by Hasbro and Tomy, the figure converts from robot to classic truck mode and features eye-catching detail, articulated fingers and an interchangeable mask – perfect for fans and collectors alike. See below for more information and images from our friends at Hasbro!

TRANSFORMERS MASTERPIECE MOVIE SERIES OPTIMUS PRIME MPM-4 Figure

(Ages 8 years & up/Approx. Retail Price: $99.99/Available: Summer 2017)

Get in the action with the latest figure from the MASTERPIECE MOVIE SERIES, the OPTIMUS PRIME MPM-4 figure! Co-created by Hasbro and Tomy, the figure is inspired by the iconic OPTIMUS PRIME character in the original 2007 TRANSFORMERS film and celebrates the 10th anniversary of the TRANSFORMERS movie franchise. Pay homage to the great AUTOBOT leader with all the detail you expect from a MASTERPIECE product, including die cast parts! The OPTIMUS PRIME MPM-4 figure converts from robot to classic truck mode and showcases Earth’s greatest protector with eye-catching detail, articulated fingers and an interchangeable mask – perfect for fans and collectors alike. The sleek, signature flame design is emblematic of his inextinguishable drive to fight for freedom. Converts in 43 steps and comes with a Matrix of Leadership accessory and other exciting weapon accessories.

“Reveal Your Shield” Transformers Celebration Kicks Off Next Week

Today Hasbro, Inc. (NASDAQ:HAS), announced “REVEAL YOUR SHIELD,” a TRANSFORMERS celebration that will offer fans five days of TRANSFORMERS content and product reveals, beginning on April 24th with the release of Hasbro’s first wave of toys and consumer products inspired by the TRANSFORMERS: THE LAST KNIGHT film. Throughout the week fans will be encouraged to “reveal theirshield,” using social media, TRANSFORMERS.COM or the official TRANSFORMERS mobile app to declare their allegiance to the Autobots or Decepticons.

The REVEAL YOUR SHIELD program kicks off with new content inspired by TRANSFORMERS: THE LAST KNIGHT on TRANSFORMERS digital and social channels, a video featuring a new BARRICADE action figure, and the release of on-sale dates for some of the exciting products from Hasbro’s TRANSFORMERS: THE LAST KNIGHT line. And the action won’t stop there – fans should stay tuned throughout the week for celebrations and a few surprises that will appear on TRANSFORMERS social channels, as well as new games and activities coming to Transformers.com and in the TRANSFORMERS: THE LAST KNIGHT App.

“The TRANSFORMERS brand is one of the most recognizable franchises in the world, and 2017 is a massive year for the Autobots and Decepticons,” said Tom Warner, Senior Vice President of the TRANSFORMERS franchise at Hasbro. “Our REVEAL YOUR SHIELD fan celebration will deliver a week’s worth of TRANSFORMERS content, including new material inspired by the upcoming film, TRANSFORMERS: THE LAST KNIGHT. The movie is the biggest TRANSFORMERS adventure yet, and REVEAL YOUR SHIELD is the perfect way for fans to get in on the action before it arrives in theaters on June 23rd.”

To “REVEAL YOUR SHIELD” and see all of the exclusive TRANSFORMERS news and content, please visit TRANSFORMERS.COM, Instagram/TRANSFORMERSOFFICIAL or the official TRANSFORMERS Facebook page, Facebook.com/Transformers each day next week.

Hasbro’s Star Wars Reveals at Star Wars Celebration: Jaina Solo, Tarkin, SDCC Exclusives and More

We’ve already shared the SDCC exclusives news (premium versions of Luke with speeder and Grand Admiral Thrawn) in other posts but Hasbro has shared details and images of everything revealed at their Star Wars Celebration panel today. 

Outside of the exclusives the big reveals were 6″ figures of Grand Moff Tarkin and Jaina Solo and the annoucement of the return of the Vintage Collection complete with a Fan’s Choice vote. If you’re looking to participate in the vote, get details here

Check out the official images and full details of these new figures below!

Update: Tarkin will be available in Spring 2018. 

  • STAR WARS: THE BLACK SERIES X-34 LANDSPEEDER & 6-INCH LUKE SKYWALKER (SDCC Exclusive) – Ages 4 years & up/Approx. Retail Price: $89.99/Available at Comic-Con International in San Diego
  • STAR WARS: THE BLACK SERIES 6-INCH GRAND ADMIRAL THRAWN (SDCC Exclusive) – Ages 4 years & up/Approx. Retail Price: $49.99/Available at Comic-Con International in San Diego
  • STAR WARS: THE BLACK SERIES 6-INCH JAINA SOLO Figure (Fan Figure Vote 2016 Winner) – Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017
  • STAR WARS: THE BLACK SERIES 6-INCH TARKIN Figure – Ages 4 years & up/Approx. Retail Price: $19.99/Available: Spring 2019
    STAR WARS: THE BLACK SERIES CLONE COMMANDER GREE – Ages 4 years & up/Approx. Retail Price: $24.99/Available: Summer 2017, Available exclusively at Toys “R” Us.
  • STAR WARS: THE BLACK SERIES 6-INCH INFERNO SQUADRON PILOT Figure (Battlefront) – Ages 4 years & up/Approx. Retail Price: $19.99/Available: Fall 2017, Available exclusively at Game Stop.
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