Comics

DC’s Justice League Takes On The Cereal Aisle

DC Entertainment’s Custom Creative Studio + Advertising team is bringing Superman, Batman, Wonder Woman and the rest of the Justice League to the cereal aisle through a new partnership with General Mills featuring six Big G cereals. The new promotion features an all-star line-up of comic talent, bringing Big G characters to life dressed as members of the Justice League on the cereal box covers, including:

  • Honey Nut Cheerios’ BuzzBee as BATMAN with art by Dave Johnson
  • Lucky Charms’ Lucky the Leprechaun as GREEN LANTERN with art by Joe Quinones
  • Cocoa Puffs’ Sonny the Bird as THE FLASH with art by Karl Kerscher
  • The Trix Rabbit as SUPERMAN with art by Amanda Conner
  • Multi Grain Cheerios featuring WONDER WOMAN on the cover with art by Neal Adams
  • Cinnamon Toast Crunch (available exclusively in Family Size)  featuring the Crazy Squares as AQUAMAN, CYBORG, and GREEN LANTERN with art by Tony Daniel

DC fans will want to collect all of the cereal boxes to piece together a Justice League five-part mural on the back of each box penciled by Ivan Reis with inks by Joe Prado and colors by Marcelo Maiolo. Plus, each box will include one of four original, custom comic books featuring DC’s Justice League characters. The four original, 24-page comics from DC’s Custom Creative Studio include:

  • SUPERMAN: POWER PLAY written by Tony Bedard, penciled by Jerry Ordway
  • BATMAN: DARK REFLECTIONS written by Fabian Nicieza, penciled by Rick Leonardi
  • WONDER WOMAN: TRUTH HURTS written by Ivan Cohen, penciled by June Brigman
  • AQUAMAN: ALIEN JUSTICE written by Tony Bedard, penciled by Tom Grummett

“We’re excited to bring DC’s Justice League to a broad new audience on the cereal aisle with Big G,” stated Kelly Li, DC Custom Creative + Advertising. “This is just another example of how our team can bring top notch comic talent together to tell original stories with DC characters and organically incorporate top tier brands like General Mills.”

DC’s promotion with General Mills is part of a larger, ongoing partnership with Warner Bros. Consumer Products and is the latest innovative campaign from DC’s Custom Creative Studio, following last year’s KFC: THE COLONEL CORPS custom comic receiving critical acclaim and an Ad Age A-List & Creativity Award nomination. 

Marvel’s Secret Wars Just Got a Little Bigger With Announcement of Secret Wars #9

marvel_logoIt’s the story that has the whole world on the edge of its seat. The biggest Marvel event of all time. The story that destroyed the Marvel Universe. And if you thought it couldn’t get bigger – you thought wrong. Today Marvel is pleased to announce the expansion of the blockbuster Secret Wars event with SECRET WARS #9 – coming to comic shops later this year!

“Apparently, Secret Wars is even bigger than we thought it was,” says Editor-in-Chief Axel Alonso. “To help Jonathan and Esad conclude this epic event as big and bombastically as it started, we are adding an extra issue.  That means one more month of the suspense, action and game-changing storytelling that fans and retailers have been clamoring for since the final incursion started.”

Chartbusting creators Jonathan Hickman and Esad Ribic will extend their stay on Battleworld for one more epic issue. Allowing their cataclysmic story to wrap up as intended, this additional issue will bring Secret Wars to its explosive conclusion. Paving the way for the future, be there for the genesis of the All-New, All-Different Marvel Universe.

“This extra issue will not affect any of the new launches as part of All-New, All-Different Marvel,“ says David Gabriel, Marvel SVP Sales & Marketing. “But there might be a surprise or two left over from Battleworld you weren’t expecting. In fact, like the original Marvel Super Heroes Secret Wars, some of those puzzle pieces will hit the Marvel Universe before the event concludes. But if you want to see how they all fit together, you don’t want to miss these last few issues.

Battleworld teeters on the brink. What will become of this strange patchwork planet? Who lives? Who dies? One thing is for certain – nobody will come back from Battleworld the same after SECRET WARS #9 this December!

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IDW Continues To Celebrate Transformers 30th Anniversary

transformers2014 marks the 30th Anniversary of Hasbro’s TRANSFORMERS, which has been celebrated thus far with a blockbuster film and critically acclaimed comic series’ from IDW. But the party isn’t quite over as IDW still has some TRANSFORMERS debuts this year!

The long-running TRANSFORMERS comic, which originally appeared in 1984, came to an epic conclusion as, TRANSFORMERS: Regeneration Oneby IDW reached its 100th issue! Original series’ writer,Simon Furman and artist Andrew Wildman led the illustrious series to its closing chapter earlier this year.

But as one chapter closed, a new one began during the “Dawn of The Autobots.” After the cataclysmic changes of “Dark Cybertron” the Autobots gained unexpected new allies, of whom the breakout star, WINDBLADE, the first ever fan voted character, ventured out on her own critically-acclaimed mini-series written by Mairghread Scott and stunningly illustrated by Sarah Stone.

The smash-hit new series TRANSFORMERS vs. G.I. JOE by Tom Scioli and John Barber made waves upon its Free Comic Book Day debut. With its stylized over-the-top approach, issue #1 sold out before the first issue even hit the shelves! The epic space-romp has not only been praised by the comic community, but has also struck a cord with fans.

“It’s been an amazing year for TRANSFORMERS comics,” said Barber, IDW Publishing’s Senior Editor. “The fans seem to be digging what we’re making, and it seems like there’s more fans every day. It’s been amazing seeing how fast people have come to love WINDBLADE—and especially gratifying to see kids inspired by her. Add to that the phenomenal response to TRANSFORMERS vs. G.I. JOE and the outstanding level of quality on the other ongoing series, and it’s been a banner year. Wait’ll everybody sees what we’ve got coming in 2015!”

Throughout the year variant homage covers have graced the ongoing series’ More Than Meets The Eye by writer James Roberts and artist Alex Milne and Robots in Disguise by writer John Barber and artist Andrew Griffith. Celebrating the rich history of TRANSFORMERS, these covers highlighted monumental moments throughout the history of Transformers.

This year has also seen a number of premier TRANSFORMERS collections released from IDW; from the 30th Anniversary Collection, with highlights from the many iterations of TRANSFORMERS in comics, to TRANSFORMERS Legacy: The Art of TRANSFORMERS Packaging.

The Cybertronian War has been the explosive topic of the TRANSFORMERS series Autocracy andMonstrosity and the final chapter in this expansive storyline, Primacy debuted this fall! Written by Chris Metzen and Flint Dille with art by Livio Ramondeli this epic conclusion can’t be missed!

DRIFT, who made his debut in the pages of IDW comics was featured in the blockbuster hit film TRANSFORMERS: Age of Extinction, and this month he returns to his comic roots in the new mini-series from creators Shane McCarthy and Guido Guidi! Drift—Empire of Stone sees the fan-favorite character take on a mission to clean up the darkest depths of the galaxy.

As IDW comes up on its tenth year with TRANSFORMERS, it embarks on the wildest and most unexpected of crossovers with ANGRY BIRDS TRANSFORMERS. Written by John Barber the mini-series will be drawn by Marcelo Ferreira, and debuts tomorrow!

It’s been a huge year for TRANSFORMERS in the anniversary year, and IDW is honored to be involved in the celebrations!

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