Awesome Toy Blog

HASBRO ANNOUNCES THE FIRST EVER “TRANSFORMERS CYBERTRON CONVENTION” IN CHINA

The Largest Official Gathering of TRANSFORMERS Fans Starts Today at Landmark Brand Expo in Shanghai

Pawtucket, RI – July 30, 2010 – Hasbro, Inc. (NYSE: HAS) is kicking off the start of the first ever official TRANSFORMERS fan convention to be held in Asia, “TRANSFORMERS Cybertron Con,” at the East Asia Exhibition Hall at the Shanghai World Expo. Building on the tremendous momentum and enthusiasm for Hasbro’s popular brand around the world, the Company is presenting an extensive collection of historical TRANSFORMERS items from throughout the brand’s 26 year history.  In a visually stunning exhibit, Hasbro is welcoming fans to experience a wide variety of offerings from the brand’s current toy line and entertainment.

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The last of the gallery updates!  I’ve added galleries for Iron Man, Marvel Universe, Star Wars and Transformers.  Check the galleries out at the below links

Iron Man

Marvel Universe

Star Wars

Transformers

Thanks to Hasbro and Hunter PR AwesomeToyBlog is part of the Transformers brand Q&A.  I asked two questions and get two answers back.  Well this time I got one back, and one pending.  If there’s a question you want asked about the Transformers brand, leave a comment!

1)  Last week I picked up the Transformers: Generations ‘Cybertronian’ Optimus Prime (great job on this one!) at Toys R Us and was pleased to find that the twist ties were replaced by paper ties.  The paper ties were great, what motivated the move away from wire twist ties?  Will these new ties be migrating over to other Hasbro brands? – No answer yet.

2)  The last wave of Universe Legends (Cosmos, Wheelie, Warpath, Rodimus) were challenging to find at retail last year, is there any chance these figures will be used again to fill out cases or be reissued? – Unfortunately, we do not have any plans to re-release these figures in the near future.  We wish we had better news for you at this point in time.

The Hasbro Comic-con exclusives are posted on HasbroToyShop.com.  Not everything is still available, namely Sgt. Slaughter, Captain America, Thor and Galactus have sold out.  The other exclusives are still available.  Also HasbroToyShop.com have issued a 10% off coupon code – COMIC2010.  This coupon expires on 8/15/2010 at 11:59 PM eastern.

Right after GI Joe is Transformers…so here we go

• Starting off with War from Cybertron – video game helps to reintroduce the back story of the Transformers
• DLC pack being released on the 27th – both characters and maps.  Store exclusives and new designs
• Showed the War for Cyberton Generations toys…no new ones to show.  Will be fit into the line as space is available.
• August 1st is the set date for ‘Hunt for the Decepticons’…tell that to toys r us.
• Going through the 2010 line-up, Legends and Scouts.  Breacher can store onto Sea Spray.  Neat.
• Battle Blade Bumblebee is a new mold with a new Transformation
• Crowd loves Terradive…and Sea Spray.
• Now into Generations..some background on Drift (great toy, btw picked one up this week)…nothing not shown at Botcon.
• And now Power Core Combiners – nothing new here either.
• Fall 2010 exclusives being shown, Grimlock, movie 2 packs, Seacons
• Speed Stars line – Stealth Force incorporates armored and armed vehicle modes.
• More to show at Transformers Prime panel at 4:30…which I might not be at.  Boo.

The Toys R Us Masterpiece Grimlock is back on ToysRUs.com, after briefly appearing back a few months.  Grimlock will be making his debut at the Entertainment Earth booth at San Diego Comic-con and will be available in stores in August.  Based on the site update, Grimlock may be available for order shortly.  Online he’s priced at $59.99 – $10 less then he is priced at SDCC.  Check out his page on ToysRUs.com here.

edit:  I check again this morning and you can order Grimlock now.  $59.99 with free shipping, to be delivered mid-Augustish.

The big news coming out of the Tokyo Toy show is that Takara-Tomy are planning a 2nd reissue of Predaking.  This reissue is expected in the fall of this year and will run about $180.  US online retailer BigBadToyStore have posted a pre-order with other retailers soon to follow.  After a jump, check out a picture from the show.

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Toys R Us has sent out a press release detailing their plans with Entertainment Earth for the 2010 San Diego Comic-con.  In the press release they detail several exclusives, including:

• Toys“R”Us Exclusive San Diego Comic-Con HALO: Reach “Noble Seven” action figure from McFarlane Toys
• Toys“R”Us Exclusive San Diego Comic-Con Ghostbusters “We’re Ready to Believe You” Minimates Box set from Diamond Select Toys (previously announced)
• Toys“R”Us Exclusive San Diego Comic-Con Robot Chicken Nerd from JAZWARES™
• TRANSFORMERS Masterpiece GRIMLOCK from Hasbro® (also previously announced)

The big news here is the announcement of the ‘Robot Chicken’ Nerd figure.  This figure includes a Hop Hat, Sandwich, Magical Unicorn Mayonnaise Jar, Adult Swim swag bag and a 2010 San Diego Comic-Con t-shirt.  A picture of the figure is after the jump.

Also newsworthy is that Masterpiece Grimlock will be available in Toys R Us stores starting in August; unknown if the price will be $59.99 (as was listed on the Toys R Us website briefly) or $69.99 as was listed for SDCC.

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Hasbro has sent their official images and details for all their 2010 San Diego Comic-con exclusives.  You can see the gallery over on the gallery page, or just click here.  To read the full press release with all the details, continue reading after the jump.  Some quantity of most of these exclusives will be available after the show on HasbroToyShop.com, so even if you can’t make the big event, do some window shopping!

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The schedule for Thursday at San Diego Comic-con has been released today.  You can check it out here; but some of the toy related highlights are:

• 11:30 – 12:30 — Mattel and WWE: The Ultimate Tag Team
• 1:00 – 2:00 — Hasbro GI Joe
• 2:00 – 3:00 — Hasbro Transformers
• 2:30 – 3:30 — Brickjournal: Looking at the Lego community
• 3:30 – 4:30 — Entertainment Weekly: The Visionaries – J.J. Abrams and Joss Whedon
• 4:30 – 5:30 — Transformers Prime
• 6:30 – 7:30 — Shocker Toys: From Print to Plastic