News from Hasbro Transformers Livestream: New Walmart ‘Velocitron Speedia 500’ Collection, New R.E.D. and New Top Gun Mash-Up

Today the Hasbro Transformers team popped on to the Hasbro Pulse Youtube channel for a livestream and showed a ton of new products. As part of the Transformers Legacy line,…

Read more »

Pluto TV Launches Dedicated Transformers Channel, Transformers TV

Welcome into the world of Transformers TV, a world where everything is…More Than Meets the Eye. A universe where shape-shifting, sentient robots in disguise hide in plain sight, and battle with…

Read more »

Hasbro and Robeson Announce New Edition of Auto-Converting Optimus Prime; now Includes Trailer, Roller and Spike

Following last year’s launch of the Flagship TRANSFORMERS Optimus Prime Auto-Converting Programmable Advanced Robot,  Robosen Robotics (Shenzhen) Co. Ltd, a leading innovator in the field of robotics, in collaboration with Hasbro, announced the TRANSFORMERS…

Read more »

Transformers Live Stream News: Legacy Wave 2 and the Continuation of Shattered Glass Announced

During the Hasbro Transformers Live Stream today, the second wave of Legacy toys were announced in full…which includes Motormaster and the debut of Menasor. All of today’s products will be…

Read more »

Jazwares’ Micro Machines Transformers Bumblebee Action Playset Lauching April 24th – Pre-Order Now

Transform and roll out! Fans of Micro Machines and Transformers are in for a treat as Jazwares, the global leader in toys and licensing, recently released details on their new Micro…

Read more »

Hasbro Posts New BotBots for Pre-Order in Advance of Netflix Animated Series Debut

The new Netflix TRANSFORMERS: BOTBOTS series makes it’s debut in just a few days on March 25th. In advance of this premier, Hasbro and TRANSFORMERS have revealed all-new Transformers: BotBots toys. The…

Read more »

New Transformers Up For Pre-Order: Bumblebee Arcee & Ironhide, Transformers: The Movie Sludge and Junk Heap

Today at 10am PT / 1pm ET, preorders will go live for four new TRANSFORMERS STUDIO SERIES figures. See details and pics for all of the new Transformers below. Transformers Studio…

Read more »

TRANSFORMERS: BOTBOTS Animated Comedy SeriesSet For Netflix Debut On March 25, 2022

Hasbro’s entertainment studio, eOne, and Netflix launch TRANSFORMERS: BOTBOTS, the first ever comedy series in the beloved TRANSFORMERS franchise, set to premiere on March 25, 2022 on Netflix with 10, twenty-two minute episodes.  TRANSFORMERS: BOTBOTS is an…

Read more »

Hasbro Announces Innovative Play and Entertainment Lineup For 2022

Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment leader, announced today further activation of its purpose-driven brand blueprint strategy with an extensive lineup of new content and products across…

Read more »

Transformers News From Hasbro’s Fan First Friday

Last Friday Hasbro hosted a Fan First Frirday covering the latest news from the Transformers brand. From new toys, to soothing apps – there’s a ton of news. Let’s dig…

Read more »

The Dinobots Return In Series Finale of ‘Transformers: Bumblebee Cyberverse Adventures’

Transformers: Bumblebee Cyberverse Adventures concludes with an epic two-part special series finale. Megatron-X returns with plans to take over not only our universe, but all of the multi-verse. He has recruited…

Read more »

Hasbro Releases Color Renders of HasLab Victory Saber

Today, Hasbro and iconic anime voice actor Christopher Sabat revealed new colored renderings for the highly anticipated Transformers HasLab project: Victory Saber, via Sabat’s Twitter. Victory Saber is the Supreme Commander of the Autobots,…

Read more »

Two Transformers Reveals from Hasbro: Road Rash and Universal Monsters Collab

Hasbro’s Transformers team today dropped details on two new Transformers available for pre-order now. The figures are the War for Cyberton: Kingdom deluxe figure of Autobot Road Rage (a repaint…

Read more »

Hero Collector and Hasbro Join Forces To Bring Transformers Chess to Kickstarter

Hero Collector – award-winning designers and publishers of high-quality collectibles from across the worlds of pop culture – is joining forces with Hasbro to launch their first ever Kickstarter campaign: an all-new Transformers Chess…

Read more »

TRANSFORMERS: WAR FOR CYBERTON – KINGDOM Debuts on Netflix

Netflix and Hasbro, Inc., in partnership with Rooster Teeth, today premiered Chapter Three – KINGDOM – of the TRANSFORMERS: WAR FOR CYBERTRON TRILOGY. This highly anticipated final chapter of the…

Read more »