Mattel Announces Licensing Agreement for Disney and Pixar’s Upcoming Feature “Lightyear”
Mattel, Inc. (NASDAQ: MAT) today announced that it has entered into a licensing agreement for Disney and Pixar’s “Lightyear,” the origin story of “Toy Story’s” Buzz Lightyear. Through the agreement,…
Read more »
Mattel Creations Comic-Con@Home Panel Details
Comic-Con@Home kicks off today and Mattel sent over details of their four panels which kick off tomorrow July 23rd. They are showcasing a packed lineup of panels featuring WWE Superstars and…
Read more »
Mattel Announces MOTU SDCC@Home Exclusives
Mattel’s week of SDCC@Home exclusives continued today with three reveals of new Masters of the Universe products. All three of these will be available from the Mattel Creations site on…
Read more »
Mattel Announces Hot Wheels SDCC@Home Exclusives
Mattel continues to reveal their SDCC@Home exclusives today hitting three Hot Wheels releases, all of which will become available on Thursday, July 22nd at 9AM PST (12PM EST). They will…
Read more »
Mattel Reveals SDCC@Home Exclusive from Pixar’s Up
Today’s SDCC@Home reveal from Mattel is the Pixar UP: Kevin & Babies Pack. This special collectors’ pack is a real find for Pixar fans & collectors of all ages –…
Read more »
Second Mattel Exclusive for SDCC@Home Revealed
Mattel has revealed their second exclusive for SDCC@Home, which will become available for purchase Thursday, July 22nd at 9AM PST (12PM EST) on Mattel Creations. Today’s reveal is a 3…
Read more »
Mattel Kicks Off SDCC@Home Exclusive Reveals with WWE Sgt. Slaughter
Mattel is kicking off San Diego Comic-con@Home with the reveals of the exclusive products they’re offering starting July 22nd at 9am PST (12pm EST) on Mattel Creations. Today’s reveal is…
Read more »
Diamond Select Toys Gives a Glimpse Into Things To Come This Fall
It’s almost spring, which means… it’s time for a Fall Preview! The new Previews catalog for March hits stores next week, and in it you’ll find ten new items from…
Read more »
Entertainment Earth Offers SDCC Exclusive WWE Elite Mr. T Figure
Entertainment Earth today announced their latest SDCC@Home exclusive – a Mattel WWE Elite series Mr. T figure. A wrestling staple in the ’80s (it was the WWF then), Mr. T…
Read more »
Mattel Celebrates ‘Star Wars Day’ with New Star Wars Barbies
Last fall, Mattel’s first series of Star Wars inspired Barbie dolls were released. The Star Wars x Barbie series take an iconic Star Wars character and gives them a high-fashion…
Read more »
Mattel’s SDCC WWE Reveals and New Ghostbusters and MOTU Crossovers
I’m not much of a wrestler fan, and don’t follow the figures too closely…but Mattel was super accomodating at SDCC and clearly labeled the new WWE figures, so I snapped…
Read more »
Mattel’s Marvel Barbies from SDCC
I don’t post a lot of Barbies here on AwesomeToyBlog, but this surprise from the Mattel booth is more than worthy of the crossover. On display they had a collection…
Read more »
Mattel Announces Masters of the Universe SDCC Exclusives
He-Man is coming home to Mattel, and the return kicks off at SDCC with a brand new take on the classic character. As revealed today by Nerdist, Mattel will offer an…
Read more »
Mattel Shares SDCC Exclusive Batman Figure Set and Hot Wheels Batmobile
io9 today shared news of Mattel’s first Batman themed SDCC exclusives. The ‘Batman’ movie turns 30 this year and Mattel is celebrating with a special Hot Wheels version of that…
Read more »
Toy Fair 2019 – Mattel
This morning Mattel hosted a press preview in their massive Toy Fair showroom. While there was a ton of product on display, a few things were standouts for readers of…
Read more »