Toy Fair 2017 – Mattel’s Showroom

This morning at Toy Fair, Mattel hosted a breakfast and opened up their showroom to the press. While I got a preview of Mattel’s collector’s product yesterday, today I had the chance to see the rest of their prouct offerings. Here’s a few products that particularly stood out.

One of the coolest things was the Justice League Batmobile. So cool in fact that I recorded the demo. Watch it below.


Beyond the Batmobile, other products of note was a Hot Wheels race track that married the Hot Wheels property with Mega Construx bricks – a brilliant idea that really allows for awesome racetrack adventures to be built. This was a seriously awesome display.

The Barbie section also had a few really cool items – the first being a display that showed the diversity that Barbie offers today between skin tones and body types. But perhaps my favorite item here were a trio of Barbies, previously in the Seattle Art Museum, wearing reproduction Yves Saint Laurent outfits. These were super cool and gorgeous one of a kind items.

There was much more of interest including Fast and Furious toys, Monster High, Imaginext and so much more. See it all in the gallery below.

Toy Fair 2017 – Mattel

Mattel hosted a special collector’s event at toy fair this evening, showcasing their latest Halo, WWE, DC Multiverse, DC Superhero Girls, Minecraft and Teen Titans product.

Of particularly interest was new product from the upcoming Wonder Woman film with both the action figures (with build-an-Ares) and Wonder Woman dolls on display. The Wonder Woman figures look fantastic.

See them, and everything else from the Collector’s showcase, in the gallery below.

Funko Debuts Monster High Pop! and Rock Candy

funko logoFunko today announced the addition of Monster High to the staple of properties that have gotten the Pop! and Rock Candy treatment. Both formats of vinyl figures are due out this December.

On the Pop! front, Frankie Stein, Clawdeen Wolf, Draculaura, Cleo de Nile, Lagoona Blue and a Walmart exclusive Skelita Calaveras are on the way.

The Rock Candy figures include Frankie Stein, Draculaura and Clawdeen Wolf.

Find these in stores everywhere this winter.

MAX STEEL Poster Revealed, Film Opens October 14th

The MAX STEEL movie poster for the upcoming feature film inspired by the popular Mattel toys and TV show was revealed today.  MAX STEEL is the story of an ordinary 16-year-old, Max McGrath (Ben Winchell), who discovers his body can generate the universe’s most powerful energy. When Max meets Steel (voiced by Josh Brener), they discover that together they form MAX STEEL, a teenage superhero possessing powerful strength beyond anything in our world.

You can check out a trailer here and see the poster below. The movie opens October 14th, 2016 in a theater near you.


Mattel’s DC Multiverse Line Brings Back 6″

SDCC 2016 logoAfter taking a little break from the scale, Mattel’s bringing their DC figures back to 6″ with an impressive showing at SDCC 2016. The new slate features product from all facets of the DC universe – TV, movies, comics.

Among the new reveals were the continuation of the Dark Knight Returns figures an impressive Batgirl, the complete Suicide Squad line and two impressive Collect and Connect figures (the robotic Batsuit looks amazing). Check out all the Mattel DC Multiverse product below.

Mattel Surprises With SDCC Exclusive Wonder Woman Figure

SDCC 2016 logoMattel posted up a surprise the other day with the reveal of an SDCC exclusive Wonder Woman in a blister pack shaped like her trademark Invisible Jet. The figure looks to be a repainted 3 3/4″ Infinite Heroes Wonder Woman with a cloth skirt. A stand is included so she can be shown in flight. No pricing details were available, look for Wonder Woman to be available during MattyCollector’s voucher sale for pick-up at SDCC.

cc16 wonder woman invisible jet

Another Round of Mattel SDCC Exclusives Revealed in USA Today

SDCC 2016 logoMattel today revealed a second round of SDCC exclusives via a story in USA Today. These (and the first batch of products) will be available pre-order at from June 17 through June 26 for everyone (All Access). Orders must be picked up in person at San Diego Comic-Con. Products will also be available for purchase at the convention.

See below for the exclusives revealed today.

Thundercats Wily Kit and Wily Kat – $60

DC Suicide Squad Set – $40

Includes the Joker and his henchman Panda Man in cereal box packaging

Suicide Squad Hot Wheels Car – $25

A Harley Quinn Hot Wheels car is suspended in the package, inspired by the ‘Suicide Squad’ movie

DC Super Hero Girls Katana – $40

Previously announced she made her debut in the USA Today article. Katana includes her iconic katana or choose from the three shuriken, the two sai, a sheathed tanto and a naginata. A matching display stand, which also holds her sword, is also included.

50th Anniversary Star Trek Hot Wheels Tribute – $20

This tribute to Leonard Nimoy includes a small Spock figure and a replica of Leonard Nimoy’s 1964 Buick Riviera he would drive to the set.

WWE Shockmaster – $30

Recreate a infamous moment in pro wrestling history with this figure.

Daredevil vs. Punisher Hot Wheels Set – $30

Fans of Netflix’s ‘Daredevil’ series will appreciate this set featuring the two battling heroes.

Teenage Mutant Ninja Turtles Kubros Leonardo Vs. Bebop – $25

Teenage Mutant Ninja Turtles Kubros Michelangelo vs. Rocksteady – $25





First Batch of MattyCollector SDCC Exclusives – She-Ra Barbie, Ghostbusters & More

SDCC 2016 logoUSA Today shared a number of MattyCollector’s SDCC exclusives, a number of which have been seen, but several are new reveals Their SDCC presale will start June 15th for Early Access then run June 17th – 26th for the general public. Pre-orders can be picked up at the show.

The eight exclusives shared today are:

SRP: $80 Available: Online
As befitting of the daughter of Zeus, Wonder Woman makes her first silver screen appearance in Batman v Superman: Dawn of Justice and this iconic Super Hero proves she’s ready for battle! Inspired by the costume worn in the movie, Wonder Woman Barbie® doll is cloaked in a royal blue hooded cape lined with gold lamé and worn over her bold red bustier and royal blue paneled skirt. She also wears her signature golden headdress, bulletproof bracelets and golden lasso. Standing heroically atop a “rocky” ledge brandishing her sword and shield, she is the portrait of a true Amazonian Warrior Princess.

SRP: $25 Available: Online
Frankie Stein® straps on her proton pack and Ghostbuster™ skills in this spooktacular SDCC ’16 exclusive mash-up. Catch yours before it gets slimed!

SRP: $40 Available: Onsite
Get ready for this riveting steampunk two-pack from Monster High® ! Robecca Steam™ and her father Hexiciah Steam™ bring their analog style to the digital age in with their uhhh-mazingly detailed steampunk fashions and scary cool accessories.

SRP: $75 Available: Super 7
Relive the glamorous, commanding adventures of She-Ra®, Princess of Power® with this 11” highly detailed action figure. The Most Powerful Woman in the Universe® features 24 points of articulation, rooted hair, 3 iconic fashions, 2 swords, signature shield, 6 interchangeable hands, a logoed stand, a 12-page mini comic: “The Story of She-Ra”, and a beautiful keepsake box with vivid imagery from the enchanting world of Eternia®! Wage epic battle with She-Ra® against The Evil Horde® for the honor of Grayskull™!

SRP: $24.99 Available: Onsite
Ghostbusters is back with an all new, paranormal team and spooky cool ghosts.
Now with the GHOSTBUSTERS™ Lights & Sounds Multi-Pack, you can join the fight.
Battle alongside four 1.5” ghost busters mini figures who are armed and ready!
Proton beams fire from their blasters as they try to take down the evil 6” Rowan figure, the giant ghost from the film. Press the button outside the box to launch a light and sound show of blue glowing proton beams as Rowan turns red and screams in rage! Press it again, and you’ll hear the iconic “Who you gonna call” Ghostbusters™ theme song as the lights bounce to the beat of the music.
Packaging features slime graphics and the iconic Ghostbusters™ logo. Set also includes 3 AA batteries. It’s a multi-sensory interactive experience that real Ghostbusters fans and collectors will love!

SRP: $25 Available: Onsite
Enhance your collection of Disney Pixar Cars -Con characters with this Comic exclusive: a premium, true-to-movie Dirt Track Fabulous Hudson Hornet die-cast!
This highly detailed 1:55 scale replica of the classic 1950s vehicle brings to life Doc Hudson as the Fabulous Hudson Hornet at the peak of his racing career.

SRP: $19.99 Available: Online
When trouble threatens, it’s up to the greatest heroes of all to save the day!
Springing into action are Thomas as Superman™ and Diesel as Batman™. This Thomas & Friends™/DC Super Friends™ MINIS item for San Diego Comic Con 2016 features amazing transformations when Thomas as Clark Kent™ and Diesel as Bruce Wayne™ become their super heroic alter egos. Thrilling comic strip stories built into the package provide the reason for the heroes to shed their secret identities and don their familiar disguises. This highly collectible item follows on the heels of 2015’s popular San Diego Comic Con Thomas & Friends™/DC Super Friends™ MINIS item and delivers the same action-packed, pop art fun in premium packaging, plus an exciting new feature that’s sure to thrill!

SRP: $30 Available: Online
The stage is set for this year’s truly captivating Ever After High® SDCC ’16 exclusive. “Ever After High” fans will want to check out the marionette doll ($30) of Cedar Wood, daughter of Pinocchio.

MattyCollector’s DC Super Hero Girl SDCC Exclusive Revaled…in Name Only

SDCC 2016 logoMattyCollector hasn’t officially revealed their slate of SDCC exclusives yet, but thanks to an interview with the Diane Nelson (the president of DC Entertainment, president of Warner Bros. Consumer Products, and president and chief content officer of Warner Bros. Interactive Entertainment) we’ve at least got a name for the DC Super Hero Girl SDCC exclusive doll. From the interview…

“Mattel will launch a 12-inch Katana action doll as a San Diego Comic-Con exclusive.”

Stay tuned for official pics of this SDCC exclusive doll.

super hero girl katan

MattyCollector Teases Brands With SDCC Exclusives – No Masters of the Universe

SDCC 2016 logoMattyCollector continues to tease their 2016 SDCC line-up. So far we’ve gotten a pair of Monster High releases and a tease of a She-Ra Barbie. The picture below highlights their other brands with planned SDCC exclusives. Of note is the absence of Masters of the Universe Classics, as rumored.

Check out the image below and do you have any guesses what remaining exclusives there will be? What could our mystery Thundercat be?

mattycollector sdcc 2016 plans

Mattel Reveals Two Monster High SDCC Exclusives Including Ghostbusters Mash-Up

SDCC 2016 logoOver on the Monster High facebook page, Mattel has shared details of two SDCC exclusives for 2016.

The first set revealed is the first father/daughter pair for the line – Hexiciah Steam and his daughter Robecca. These steam punk inspired dolls will be debuting exclusively at SDCC.

The second new Monster High exclusive is a special Monster High / Ghostbusters mash-up: Frankie Stein as a Ghostbuster. Frankie is ready to bust some ghosts as she’s wearing the Ghostbusters jump suit, decked out with proton pack and her entire ‘bustin gear.

Check out both these sets of exclusives and look for the official details for pre-ordering Mattel’s SDCC exclusives soon.

Matty Teases She-Ra Doll for SDCC, May Be Only MOTU Exclusive from Mattel

Mattycollector TNMattyCollector posted a teaser image today of an upcoming SDCC exclusive She-Ra doll. From the preview picture, the doll will feature vac-metallized details.  Look for a full reveal tomorrow!

There are rumors floating around that this She-Ra doll will be the only Masters of the Universe SDCC exclusive offered by Mattel – nothing from either the MOTUC line or the Filmation subline will be offered at the show as an exclusive. Stay tuned for additional details.

she ra preview pic

DC Super Hero Girls Available Now Only At Target Stores

dcsuperherogirlslogoDC Super Hero Girls – an all new take on the most iconic female Super Heroes puts your favorite characters right into their high school years. Created by Mattel in partnership with WBCP and DC Entertainment, this new line features super hero action figures, role play and action dolls – all ready to ‘save the day’! These are now available exclusive at Target stores. Details of all the new products are below.
DC Super Hero Girls™ Action Figure Asst (DMM32/DTD34) SRP: $9.99 | 6+ years | Available: Spring 2016

DC Super Hero Girls Action FiguresInspired by a new interpretation of iconic DC Comics characters in an all new high school setting, who are learning to hone their super powers, girls can explore their own inner heroes with this assortment of 6-inch action figures designed to lead to Super Hero fun.

Molded fashions are inspired by costumes of original DC Comics Super Hero characters. Articulation allows for lots of action and Super Hero poses. Colors and decorations may vary
DC Super Hero Girls™ Action Doll Asst (DLT61/DTD33) SRP: $19.99 | 6+ years | Available: Spring 2016

DC Super Hero Girls™Inspired by a new interpretation of iconic DC Comics characters in an all new high school setting, who are learning to hone their super powers, girls can explore their own inner heroes with this assortment of dolls designed to lead to Super Hero fun.

Fashions include elements from original DC Comics Super Heroes while accessories highlight the characters super powers. Articulation allows for lots of action and Super Hero poses. Colors and decorations may vary.
DC Super Hero Girls™ Training Action Dolls (DMM23) SRP: $9.99 | 6+ years | Available: Fall 2016

Train to be your own inner Super Hero with these dolls inspired by DC Comics Female characters. Choose from three DC Super Hero Girls character dolls including Wonder Woman™, Super Girl™ and Bat Girl™. Each powerful teen wears her training outfit as seen in the animated shorts.

The dolls each come with a flowing cape and unique hair accessory.
DC Super Hero Girls™ Wonder Woman™ Shield (DMP06) SRP: $19.99 | + years | Available: Spring 2016

Photographer: Jeff O'Brien Stylist: Lin Carlson

Inspired by a new interpretation of iconic DC Comics characters in an all new high school setting, who are learning to hone their super powers, girls can play out their own Wonder Woman stories as they explore their own inner hero.

The wearable utility piece is inspired by Wonder Woman’s iconic shield and has an easily activated feature that lets imaginations soar.


Feature Wonder Woman™ Doll (DMM28) SRP: $24.99 | 6+ years | Available: Fall 2016

Photographer Joe Atlas Stylist Mary Jordan

Find your own inner Super Hero with the DC Super Hero Girls™ Wonder Woman™ feature action doll with lights and sounds that help to showcase her special powers.

Wearing an outfit with details from her original DC Comics Super Hero character costume modernized with trendy teen updates, the Wonder Woman™ action doll comes with her classic DC Comics Super Hero accessories that have some powerful effects of their own. She has her iconic Lasso of Truth™. The golden shield she carries on one arm is removable; its transparent center lets the lights shine through for powerful effect. And the “bullet-deflecting” wrist cuffs she wears provide action fun.

DC Super Hero Girls™ Super Hero Action Flying Supergirl™ (DRH14) SRP: $14.99 | 6+ years | Available: Fall 2016

Let your imagination soar and find your own inner Super Hero with this figure and launcher that recreates the flying action seen in DC Super Hero Girls™. Place the character figure on her themed launcher and pull the string — the Super Hero teen spins as she launches into the air to mimic a cool flying effect.

She wears her ready-for-action look and is accessorized with a flowing cape for even more dramatic action.
Super Hero High Playset (DMR13) SRP: $49.99 | 6+ years | Available: Fall 2016

Find your own inner Super Hero with this play set inspired by the action in the animated shorts at DC Super Hero High. Wearing a ready-for-action fashion, a favorite DC Super Hero teen is ready to practice her skills with high action features.

The play set includes a flying mechanism, grappling hook and zipline. Themed accessories expand the play opportunities for the iconic school setting. Set includes one action doll, themed play set with features and accessory piece count.
DC Super Hero Girls™ Slingshot (DNH05) SRP: $14.99 | 6+ years | Available: Spring 2016

Let your imagination soar and find your own inner Super Hero with this assortment of flying Super Hero gliders inspired by DC Super Hero Girls™. Each Super Hero glider comes with a slingshot mechanism designed to help the iconic Super Hero glider fly up to 22 feet through the air!
DC Super Hero Girls™ Bracelet Communicators (DNH03) SRP: $19.99 | 6+ years | Available: Fall 2016

Act out your adventures and find your own inner Super Hero with these real wrist walkietalkies inspired by the action in the animated shorts of DC Super Hero Girls™. With two wrist communicators included in the pack, the role play fun is doubled right out of the box! Turn the dial to change the image of the character you are communicating with, and easily activate the walkie-talkies to interact with each other and stay in touch while playing out DC Comics Super Hero adventures.


Toy Fair 2016 – Mattel’s Collector Event

tf2016Today Mattel hosted collectors for a special event celebrating some of their upcoming collector focus products. Mattel took over a New York city bar and filled it with new Masters of the Universe product (didn’t expect to see an updated Roton), Thundercats (they look amazing), TMNT Megablocks (a Terrordrome), Suicide Squad figures, Halo figures and Megabloks, new Ghostbuser figures and much, much more. Check it all out in the gallery!

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