Mattel’s pulling out all the stops for this year’s Justice League movie with a wide product line ready to go. Among the different toys in the line are highly articulated 6″ ‘collector’ figures, 12″ scale figures, an amazingly detailed electronic Batmobile stuffed with action features, electronic talking figures, character Hot Wheel cars and dolls.
You can see all of Mattel’s Justice League offerings below.
Two additional SDCC exclusives made their debut on Mattel’s pre-order shop today, both from the upcoming Justice League movie. Both of these are available for pre-order for pick-up at the show and can be found at shop.mattel.com/shop.
Justice League Cyborg Origins Figure – $25
Premium, exclusive Cyborg™ action figure in Mother Box packaging!
Activate alien tech power with this exclusive Cyborg™ figure from the new Justice League™ movie! Dr. Silas Stone saved his son Victor with a mysterious Mother Box and now you can connect and engage his super human mechanics. The 6-inch, highly detailed deluxe Cyborg™ figure comes suspended in Man’s World styled Mother Box packaging. Press a button at the base and see the action figure’s torso and left eye light up in red LED. Authentic lab tech sounds play as the lights flash, the Mother Box becomes active and Victor Stone™ becomes Cyborg™! The figure features updated silver colored power suit, iconic White Noise Cannon arms and a translucent mask and chest to recreate authentic on screen action. Join Cyborg™ and the Justice League™ team as they battle evil forces to save mankind!
Hot Wheels 2017 Exclusive Justice League Batmobile – $25
Teaming up with the Justice League™, Batman™ brings a heavily enhanced Batmobile™ with upgraded technological advances into battle! Including a “rail-mounted” gun on the windshield that rotates from left to right, this solid die-cast edition features Real Riders wheels.
The new Batmobile™ will come in an exclusive Justice League™-themed package worthy of display, but it is so secret we can’t show it to you yet. You won’t find this special edition die-cast vehicle on the streets of Gotham City™ – only at San Diego Comic-Con.
Mattel today revealed one of their Hot Wheels SDCC exclusives and it’s lifted right from the pages of Marvel’s history books. The ‘Spider-Mobile’ is Spider-Man’s dune buggy for times when web slinging across town just doesn’t cut it and it’s now gotten the Hot Wheels treatment for SDCC. Priced at $15 this 1:64 scale vehicle features rubber tires.
In 1:5 packages the Spider-Mobile will be swapped out for Deadpool’s Dead-Buggy and feature ‘vandalized’ artwork and a letter from Deadpool explaining the swap. As these are blind boxed, you won’t know which you’re getting at the show until you open it up.
Check these out below and pick one up at Mattel’s SDCC booth.
As promised last week, Mattel’s first three SDCC exclusives are now available for pre-order at shop.mattel.com/shop. Pre-orders are for pick-up at SDCC only. The available exclusives are:
Pre-orders are available for SDCC pick-up only! All items have a purchase limit of three.
Mattel has announced details of their SDCC pre-sale for this year’s show. Starting at 9AM Monday, June 19th you’ll be able to place orders for their exclusives with on-site pick-up at the show. All items are limited to three per customers. The sale will be at shop.mattel.com/shop.
The first item was announced today, a two-pack of 12″ Super Hero Girls featuring Wonder Woman and Cheetah. You can see them in the preview picture below which also teases two other exclusives.
We expect one of the items to be a DC Multiverse figure, but stay tuned for additional details.
This morning at Toy Fair, Mattel hosted a breakfast and opened up their showroom to the press. While I got a preview of Mattel’s collector’s product yesterday, today I had the chance to see the rest of their prouct offerings. Here’s a few products that particularly stood out.
One of the coolest things was the Justice League Batmobile. So cool in fact that I recorded the demo. Watch it below.
Beyond the Batmobile, other products of note was a Hot Wheels race track that married the Hot Wheels property with Mega Construx bricks – a brilliant idea that really allows for awesome racetrack adventures to be built. This was a seriously awesome display.
The Barbie section also had a few really cool items – the first being a display that showed the diversity that Barbie offers today between skin tones and body types. But perhaps my favorite item here were a trio of Barbies, previously in the Seattle Art Museum, wearing reproduction Yves Saint Laurent outfits. These were super cool and gorgeous one of a kind items.
There was much more of interest including Fast and Furious toys, Monster High, Imaginext and so much more. See it all in the gallery below.
Mattel hosted a special collector’s event at toy fair this evening, showcasing their latest Halo, WWE, DC Multiverse, DC Superhero Girls, Minecraft and Teen Titans product.
Of particularly interest was new product from the upcoming Wonder Woman film with both the action figures (with build-an-Ares) and Wonder Woman dolls on display. The Wonder Woman figures look fantastic.
See them, and everything else from the Collector’s showcase, in the gallery below.
Funko today announced the addition of Monster High to the staple of properties that have gotten the Pop! and Rock Candy treatment. Both formats of vinyl figures are due out this December.
On the Pop! front, Frankie Stein, Clawdeen Wolf, Draculaura, Cleo de Nile, Lagoona Blue and a Walmart exclusive Skelita Calaveras are on the way.
The Rock Candy figures include Frankie Stein, Draculaura and Clawdeen Wolf.
Find these in stores everywhere this winter.
The MAX STEEL movie poster for the upcoming feature film inspired by the popular Mattel toys and TV show was revealed today. MAX STEEL is the story of an ordinary 16-year-old, Max McGrath (Ben Winchell), who discovers his body can generate the universe’s most powerful energy. When Max meets Steel (voiced by Josh Brener), they discover that together they form MAX STEEL, a teenage superhero possessing powerful strength beyond anything in our world.
You can check out a trailer here and see the poster below. The movie opens October 14th, 2016 in a theater near you.
After taking a little break from the scale, Mattel’s bringing their DC figures back to 6″ with an impressive showing at SDCC 2016. The new slate features product from all facets of the DC universe – TV, movies, comics.
Among the new reveals were the continuation of the Dark Knight Returns figures an impressive Batgirl, the complete Suicide Squad line and two impressive Collect and Connect figures (the robotic Batsuit looks amazing). Check out all the Mattel DC Multiverse product below.
Bloomberg is reporting that the “Jurassic Park” license has moved from Hasbro to Mattel. Last year we saw the Disney Princess property swap from Mattel to Hasbro – which has been a significant win for Hasbro. “Jurassic” toys generated about $100 million in sales last year for Hasbro.
Mattel posted up a surprise the other day with the reveal of an SDCC exclusive Wonder Woman in a blister pack shaped like her trademark Invisible Jet. The figure looks to be a repainted 3 3/4″ Infinite Heroes Wonder Woman with a cloth skirt. A stand is included so she can be shown in flight. No pricing details were available, look for Wonder Woman to be available during MattyCollector’s voucher sale for pick-up at SDCC.
Mattel today revealed a second round of SDCC exclusives via a story in USA Today. These (and the first batch of products) will be available pre-order at MattyCollector.com from June 17 through June 26 for everyone (All Access). Orders must be picked up in person at San Diego Comic-Con. Products will also be available for purchase at the convention.
See below for the exclusives revealed today.
Thundercats Wily Kit and Wily Kat – $60
DC Suicide Squad Set – $40
Includes the Joker and his henchman Panda Man in cereal box packaging
Suicide Squad Hot Wheels Car – $25
A Harley Quinn Hot Wheels car is suspended in the package, inspired by the ‘Suicide Squad’ movie
DC Super Hero Girls Katana – $40
Previously announced she made her debut in the USA Today article. Katana includes her iconic katana or choose from the three shuriken, the two sai, a sheathed tanto and a naginata. A matching display stand, which also holds her sword, is also included.
50th Anniversary Star Trek Hot Wheels Tribute – $20
This tribute to Leonard Nimoy includes a small Spock figure and a replica of Leonard Nimoy’s 1964 Buick Riviera he would drive to the set.
WWE Shockmaster – $30
Recreate a infamous moment in pro wrestling history with this figure.
Daredevil vs. Punisher Hot Wheels Set – $30
Fans of Netflix’s ‘Daredevil’ series will appreciate this set featuring the two battling heroes.
Teenage Mutant Ninja Turtles Kubros Leonardo Vs. Bebop – $25
Teenage Mutant Ninja Turtles Kubros Michelangelo vs. Rocksteady – $25
USA Today shared a number of MattyCollector’s SDCC exclusives, a number of which have been seen, but several are new reveals Their SDCC presale will start June 15th for Early Access then run June 17th – 26th for the general public. Pre-orders can be picked up at the show.
The eight exclusives shared today are:
BARBIE® AMAZON PRINCESS WONDER WOMAN™ DOLL
SRP: $80 Available: Online
As befitting of the daughter of Zeus, Wonder Woman makes her first silver screen appearance in Batman v Superman: Dawn of Justice and this iconic Super Hero proves she’s ready for battle! Inspired by the costume worn in the movie, Wonder Woman Barbie® doll is cloaked in a royal blue hooded cape lined with gold lamé and worn over her bold red bustier and royal blue paneled skirt. She also wears her signature golden headdress, bulletproof bracelets and golden lasso. Standing heroically atop a “rocky” ledge brandishing her sword and shield, she is the portrait of a true Amazonian Warrior Princess.
MONSTER HIGH® GHOSTBUSTERS FRANKIE STEIN® DOLL
SRP: $25 Available: Online
Frankie Stein® straps on her proton pack and Ghostbuster™ skills in this spooktacular SDCC ’16 exclusive mash-up. Catch yours before it gets slimed!
MONSTER HIGH® ROBECCA STEAM™ & HEXICIAH STEAM™ DOLLS
SRP: $40 Available: Onsite
Get ready for this riveting steampunk two-pack from Monster High® ! Robecca Steam™ and her father Hexiciah Steam™ bring their analog style to the digital age in with their uhhh-mazingly detailed steampunk fashions and scary cool accessories.
HE-MAN AND THE MASTERS OF THE UNIVERSE® SHE-RA™
SRP: $75 Available: Super 7
Relive the glamorous, commanding adventures of She-Ra®, Princess of Power® with this 11” highly detailed action figure. The Most Powerful Woman in the Universe® features 24 points of articulation, rooted hair, 3 iconic fashions, 2 swords, signature shield, 6 interchangeable hands, a logoed stand, a 12-page mini comic: “The Story of She-Ra”, and a beautiful keepsake box with vivid imagery from the enchanting world of Eternia®! Wage epic battle with She-Ra® against The Evil Horde® for the honor of Grayskull™!
GHOSTBUSTERS™ LIGHTS & SOUNDS MULTI-PACK
SRP: $24.99 Available: Onsite
Ghostbusters is back with an all new, paranormal team and spooky cool ghosts.
Now with the GHOSTBUSTERS™ Lights & Sounds Multi-Pack, you can join the fight.
Battle alongside four 1.5” ghost busters mini figures who are armed and ready!
Proton beams fire from their blasters as they try to take down the evil 6” Rowan figure, the giant ghost from the film. Press the button outside the box to launch a light and sound show of blue glowing proton beams as Rowan turns red and screams in rage! Press it again, and you’ll hear the iconic “Who you gonna call” Ghostbusters™ theme song as the lights bounce to the beat of the music.
Packaging features slime graphics and the iconic Ghostbusters™ logo. Set also includes 3 AA batteries. It’s a multi-sensory interactive experience that real Ghostbusters fans and collectors will love!
DISNEY PIXAR CARS PRECISION SERIES DIE-CAST DIRT TRACK FABULOUS HUDSON HORNET VEHICLE
SRP: $25 Available: Onsite
Enhance your collection of Disney Pixar Cars -Con characters with this Comic exclusive: a premium, true-to-movie Dirt Track Fabulous Hudson Hornet die-cast!
This highly detailed 1:55 scale replica of the classic 1950s vehicle brings to life Doc Hudson as the Fabulous Hudson Hornet at the peak of his racing career.
THOMAS & FRIENDS™/DC SUPER FRIENDS™ MINIS
SRP: $19.99 Available: Online
When trouble threatens, it’s up to the greatest heroes of all to save the day!
Springing into action are Thomas as Superman™ and Diesel as Batman™. This Thomas & Friends™/DC Super Friends™ MINIS item for San Diego Comic Con 2016 features amazing transformations when Thomas as Clark Kent™ and Diesel as Bruce Wayne™ become their super heroic alter egos. Thrilling comic strip stories built into the package provide the reason for the heroes to shed their secret identities and don their familiar disguises. This highly collectible item follows on the heels of 2015’s popular San Diego Comic Con Thomas & Friends™/DC Super Friends™ MINIS item and delivers the same action-packed, pop art fun in premium packaging, plus an exciting new feature that’s sure to thrill!
EVER AFTER HIGH® CEDAR WOOD™ EXCLUSIVE MARIONETTE DOLL
SRP: $30 Available: Online
The stage is set for this year’s truly captivating Ever After High® SDCC ’16 exclusive. “Ever After High” fans will want to check out the marionette doll ($30) of Cedar Wood, daughter of Pinocchio.
MattyCollector hasn’t officially revealed their slate of SDCC exclusives yet, but thanks to an interview with the Diane Nelson (the president of DC Entertainment, president of Warner Bros. Consumer Products, and president and chief content officer of Warner Bros. Interactive Entertainment) we’ve at least got a name for the DC Super Hero Girl SDCC exclusive doll. From the Fortune.com interview…
“Mattel will launch a 12-inch Katana action doll as a San Diego Comic-Con exclusive.”
Stay tuned for official pics of this SDCC exclusive doll.
