Iron Man

Marvel Universe

Star Wars

Transformers

• Everything in the case is what’s left for 2010.  Will see a sneak peek into 2011
• Iron Man will move into new packaging..no more armor cards.
• Two big items coming out – Iron Man rolling headquarters and an RC walking Iron Man
• Iron Man Wal-Mart exclusive 6in figures; 10in repulsor power pack
• Target:  2nd set of Hall of Armor, 3 pack with Black Widow, War Machine and Iron Man…each with actor heads.
• TRU: Drones + Iron Man and Nick Fury 4 pack
• Super Hero Squad – Hellicarrier looks great
• Marvel Universe
• Distribution issues are known, trying to fix this…but all waves are ordered and will be on the way
• Fury Files website will be coming back
• Galactus is coming out in October…Hasbro is very happy with the performance of Galactus at Comic-con.
• There will be a variant color of Galactus!  Darker purple
• October will be marvel mania month…$1 off 3 3/4 figure.  $5 off bigger items.  They will be on Playsaver.com
• 2011 – building towards the Avengers in 2012
• Iron Man, Thor and Captain America figures will all tie into the Avengers.  Avengers animated series will be airing this fall.
• 2011 Iron Man – Many more armor variants.
• Iron Man 6″ figures will be launching…people seem  very happy
• Thor 3 3/4 figure looks great…some product will be shown tomorrow AM in the case
• Captain America – no figure to show now..but will have one tomorrow
• Series 3 – Marvel Universe will feature artist Olivier Coipel
• Captain Marvel; Doc Sampson; World War Hulk; a new Iron Man; Spider-man 2099; Spider Woman; Apocalypse; Jim Lee Cyclops on a new body; 1st appearance Wolverine; Gladiator
• Superhero team packs in spring: Wasp, Thor, Hulk, Ant Man and Iron Man
• X-force 3 pack – Wolverine is new.
• Comic book packs continuing..no new reveals
• Frost Giant and Loki exclusive; Bill Foster Giant Man and clone Thor.  Both at WalMart
• New Masterwork announced…Sentinel.  Two  versions.  16 inches taller.  Will include lights and sounds.  Will be a fall item.
• Days of Future Past Sentinel Deco will be a Comic-con exclusive
• 2012 will be a big year.  So big that Marvel Legends will be coming back.  6 inch fans should be happy.  Marvel Universe will continue!  Everyone should be happy!
• From the Q&A – no comment on Marvel vs. Capcom 3 figures.
• Vehicles and playsets for 3 3/4″ figures?  Totally an option for Marvel Universe
• Will build-a-figure come back?  Undecided.

Hasbro has sent their official images and details for all their 2010 San Diego Comic-con exclusives.  You can see the gallery over on the gallery page, or just click here.  To read the full press release with all the details, continue reading after the jump.  Some quantity of most of these exclusives will be available after the show on HasbroToyShop.com, so even if you can’t make the big event, do some window shopping!

G.I. JOE 3.75″ SGT. SLAUGHTER Special Edition Figure
(Ages: 5 & up; Approximate Retail Price: $12.99 each; Available through HasbroToyShop.com, Booth # 3329 at San Diego Comic-Con)
Sgt. Slaughter returns to the G.I. JOE universe at Comic-Con in two different styles! The primary figure is styled with a USA tank top, whistle, non-removable hat, championship belt, baton and a microphone. The variant figure (sold separately), in the Triple-T styling, comes with a whistle, non-removable hat, machine gun, and a revolver. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

LITTLEST PET SHOP 2010 Collectors Special Edition Pet

(Ages 4 and up; Approximate Retail Price $8.99; Available through HasbroToyShop.com, Booth # 3329 at San Diego Comic-Con)

Inspired by 1970s mod, this LITTLEST PET SHOP hippo pet is ready to make its debut at San Diego Comic-Con in 2010. The vibrant pet features vintage metallic rainbow and star graphics. Complete with colorful packaging, this happy hippo is sure to be the shining star in any LITTLEST PET SHOP pet collection. This HasbroToyShop.com exclusive launches at San Diego Comic-Con 2010! In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL UNIVERSE IRON MAN 2 MIGHTY MUGG Special Edition
(Ages 6 and up; Approximate Retail Price $15.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Hasbro worked closely with TONY STARK and STARK INDUSTRIES to create the ultra-hip vinyl collectible MARVEL UNIVERSE IRON MAN 2 MIGHTY MUGG figure. Styled after IRON MAN’s Mark VI armored suit, the figure features a retractable visor on its helmet and is highlighted in premium commemorative foil packaging. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL SUPER HERO SQUAD 3-PACK Special Edition
(Ages 3 and up; Approximate Retail Price $12.99)
Marvel Comics fans have enjoyed collecting Hasbro’s hundreds of fun, uniquely styled MARVEL SUPER HERO SQUAD figures since the line’s introduction in 2007. At this year’s Comic-Con International, the MARVEL SUPER HERO SQUAD makes its San Diego debut with a special edition 3-pack from Hasbro that includes IRON MAN, the MAYOR OF SUPERHERO CITY, and DR. DOOM – in his bathrobe, slippers and holding a coffee mug[LM1] <#_msocom_1> ! In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL UNIVERSE 19” GALACTUS FIGURE Special Edition
(Ages 4 and up; Approximate Retail Price $59.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Fans at Comic-Con International will be introduced to the massive MARVEL UNIVERSE 19” GALACTUS FIGURE packaged on a 27-inch blister card! Both the blister card and its special edition outer box are adorned with one-of-a-kind artwork by Joe Quesada, Marvel Comics’ editor-in-chief. The figure features a variety of lights and sounds and is Hasbro’s largest single-carded figure ever! In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL UNIVERSE 3.75” CAPTAIN AMERICA FIGURE Special Edition
(Ages 4 and up; Approximate Retail Price $9.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Hasbro is excited to introduce fans at Comic-Con International to its special edition MARVEL UNIVERSE 3.75” CAPTAIN AMERICA FIGURE! This classic CAPTAIN AMERICA figure is styled in the character’s World War II gear, complete with a removable helmet and triangular, badge-shaped shield. The figure’s packaging features artwork by Joe Quesada, Marvel Comics’ editor-in-chief. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL UNIVERSE 3.75” SPIDER-MAN FIGURE Special Edition
(Ages 4 and up; Approximate Retail Price $9.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)Hasbro is offering its special edition MARVEL UNIVERSE 3.75” SPIDER-MAN FIGURE to fans at Comic-Con International! This is the first time the Spider-Man movie franchise styling will be featured in the 3.75-inch scale. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MARVEL UNIVERSE 3.75” THOR FIGURE Special Edition
(Ages 4 and up; Approximate Retail Price $9.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Hasbro is offering fans at Comic-Con International the opportunity to purchase its special edition MARVEL UNIVERSE 3.75” THOR FIGURE, which is designed in the styling of Marvel’s highly popular Thor: Ages of Thunder comics series. The figure includes THOR’S legendary hammer and features special edition packaging adorned with artwork by Joe Quesada, Marvel Comics’ editor-in-chief. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

MY LITTLE PONY 2010 Special Edition Pony

(Ages 3 and up; Approximate Retail Price $14.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)

The popular special edition MY LITTLE PONY figure, available each year at San Diego Comic-Con, will have fans kicking it old “skool” in 2010. The exclusive pony features funky graffiti graphics, in addition to colorful “Pony Power” and “Pony Life” tags. This vibrant pony is housed in a unique package with two clear “peek-a-boo” MY LITTLE PONY silhouettes on either side of the box. This HasbroToyShop.com exclusive launches at San Diego Comic-Con 2010! In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

STAR WARS DARTH MAUL & OWEN LARS COMIC 2-PACK Special Edition
(Ages 4 and up; Approximate Retail Price $14.99; Available through HasbroToyShop.com, Booth #3329 at San Diego Comic-Con)
Hasbro is offering STAR WARS fans the STAR WARS DARTH MAUL & OWEN LARS COMIC 2-PACK at this year’s convention. The item includes a reprint of the “STAR WARS: Visionaries” comic book and two 3.75” figures – DARTH MAUL and OWEN LARS – and will feature a special, limited edition outer package.

STRAWBERRY SHORTCAKE Special Edition Doll

(Ages 3 and up; Approximate Retail Price $17.99; Available through HasbroToyShop.com, Booth # 3329 at San Diego Comic-Con)

Dressed for her debut in a funky pink hat inspired by her cat CUSTARD, STRAWBERRY SHORTCAKE is making her first HasbroToyShop.com appearance at San Diego Comic-Con in 2010. The special edition doll comes with colorful removable fashions and chic accessories. This stylish STRAWBERRY SHORTCAKE doll marks the re-introduction of the original 5” scale. The STRAWBERRY SHORTCAKE doll and her cat CUSTARD are housed in a specially designed package that opens to display them for all to see! This HasbroToyShop.com exclusive launches at San Diego Comic-Con 2010! In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

TRANSFORMERS AUTOBOT PROWL MIGHTY MUGGS Special Edition Figure
(Ages: 6 & up; Approximate Retail Price: $15.99; Available through HasbroToyShop.com, Booth # 3329 at San Diego Comic-Con)
The TRANSFORMERS Universe and ultra-hip vinyl collectibles collide at Comic-Con International when Hasbro introduces AUTOBOT PROWL as a MIGHTY MUGGS figure for the very first time. Designed in the character’s classic Generation 1 style – and equipped with his signature blaster – this product is highlighted in premium commemorative foil packaging. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

TRANSFORMERS AUTOBOT BLASTER Special Edition Figure
(Ages: 5 & up; Approximate Retail Price: $49.99; Available through HasbroToyShop.com, Booth # 3329 at San Diego Comic-Con)
You may want to look again, because what you thought was just a retro boombox is actually a “ROBOT IN DISGUISE!” Hasbro is excited to offer Comic-Con International attendees its TRANSFORMERS AUTOBOT BLASTER Special Edition figure. Designed in the character’s classic 1984 styling, this special AUTOBOT BLASTER figure includes its three cassette tapes/battle companions: STEELJAW, RAMHORN and EJECT. In addition to being available at Comic-Con, a limited number will be available on HasbroToyShop.com after the convention.

I send in some questions, Hasbro sends back the answers.  Welcome to AwesomeToyBlog’s first Marvel Q&A with questions submitted on 6/4/10.  If there’s a question you want answered; leave a comment below and I’ll consider it for the next round.

1) Is it difficult to keep retailer interest in the core Marvel Universe line when a movie line (Iron Man 2, Wolverine Origins, etc) is on the horizon?
No. We have had a great response from both retailers and the fan base to support both movie lines and the Marvel Universe line. (Editor’s note – then where’s all the new stuff?)

2)  What sort of synergy is in place with Marvel editorial direction?  For example, if Marvel HQ decides that 2011 is Dazzler’s year to shine, do you get adequate advance notice so that you can have her on the pegs for 2011?
We work closely with Marvel to align with upcoming story lines and publications.  Trust us, when Dazzler’s time to shine comes, we will be the first ones there with sunglasses on.

3)  The SDCC carded Galactus looks great!  For folks unable to make the show, will the boxed mass market release be available at all retailers in fall 2010, or will it be an exclusive?  Are there any significant differences between the packed in Silver Surfer and the previously available single carded release?
The mass version is not an exclusive.  More details on specifics will be released at SDCC.

Thanks to Hasbro and HunterPR for the Q&A!