The Lego Movie is set to hit theaters February 7th and Toys “R” Us is starting the party on Thursday, January 30th. Toys “R” Us stores nationwide will have a dedicated Lego Movie feature shop and host special events and giveaways.
“LEGO construction sets prove to be perennial favorites among our customers, and in recent years, those that allow kids and collectors to bring moments from entertainment properties to life have gained in popularity,” said Lisa Harnisch, Senior Vice President, General Merchandise Manager, Toys, Toys“R”Us, U.S. “LEGO products have even influenced TV shows and movies with the introduction of Ninjago: Masters of Spinjitzu on Cartoon Network and now ‘The LEGO Movie.’ One thing is certain, the LEGO brand is engrained in pop culture, and we are thrilled to offer enthusiasts of all ages the broadest assortment of LEGO sets, exclusive items and special events so they can experience the magic of building right in our stores.”
The special events include:
- Toys “R” Us and Toysrus.com/LEGO exclusive “The Lego Movie Rescue Reinforcements” set. This 859-piece set inclues 5 minifigures, a fire mech, windmill helicopter and the Micro Manager.
- Gifts with LEGO Product Purchases. Beginning Sunday, February 2, customers who make a $50 or more LEGO construction purchase in-store will receive a complimentary ticket to see “The LEGO Movie” in theaters, while supplies last. Plus, on Saturday, February 8, those who purchase “The LEGO Movie” video game for Nintendo 2DS will receive a $15 Toys“R”Us Gift Card, while supplies last. (No rain checks)
- Calling all Little Builders for “The LEGO Movie” In-Store Event: Toys“R”Us stores nationwide will host a special event from 12 noon – 2pm on Saturday, February 8, during which aspiring builders can construct – and take home – Emmet’s car. Plus, customers can try out the all-new “The LEGO Movie” video game on Nintendo 2DS. (Excludes Toys“R”Us Express and Outlet stores.)
- Prizes and Surprises: As part of the February 8 in-store event, attendees can enter a raffle to win one of two exciting prizes. One lucky winner at each Toys“R”Us location will receive a $10 Toys“R”Us Gift Card, while a second winner will receive the Lord Business’ Evil Lair construction set.
For the latest information surrounding “The LEGO Movie” products, special events and more, customers can visit the Toys“R”Us Facebook fan page at Facebook.com/Toysrus, Pinterest page at Pinterest.com/Toysrus or follow on Twitter and Instagram (@Toysrus).