In anticipation of Legendary Pictures and Warner Bros. Pictures’ feature film Godzilla vs. Kong, rumbling into theaters on November 20, 2020, Legendary and Toho Co. Ltd. announced an exciting slate of licensees that will deliver a diverse offering of merchandise and experiences to fans timed to the release of the blockbuster film. International toy titan Playmates has been named master toy partner with forthcoming products themed to Godzilla vs. Kong, as well as additional product lines featuring Legendary’s Monsterverse and Classic Toho Monsters. Film partnerships also include: leading global manufacturer of licensed apparel and accessories, Bioworld; the preeminent designer and manufacturer of costumes, Rubies; leading pop culture consumer product company Funko; interactive live-action adventure escape room producer 60Out; and virtual reality content studio, the Virtual Reality Company (VRC); within the categories of toys, apparel and accessories, costumes, collectible novelty toys, escape rooms, and location-based VR experiences, respectively.
“Godzilla and Kong permeate every aspect of pop culture, and we are excited to bring them back to the forefront of the zeitgeist with our best in class partners,” said James Ngo, Executive Vice President, Franchise Management at Legendary Entertainment. “We are also working to expand this program into gaming, fashion, sports, food & beverage, and more, in order to create additional entry points for fans to engage with these two larger-than-life titans.”
“Godzilla has become a beloved international figure since its first film nearly 65 years ago,” said Keiji Ota, Chief Godzilla Officer (CGO) of Toho. “We’re thrilled to work with these companies to bring the awesome power of Godzilla vs. Kong to life with toys and products for kids of all ages.”
Additionally, the Godzilla vs. Kong publishing program, which is being rolled out by Legendary Comics, will include two graphic novels, an art book, novelizations, and children’s books, offering fans a chance to delve deeper into the adventures of the great Godzilla and mighty Kong.