Hasbro Debuts SDCC Exclusive PRIMITIVE Optimus Prime

Hasbro today announced the newest addition to their SDCC line-up with the PRIMITIVE OPTIMUS PRIME. Primitive Skateboarding, the company founded by legendary skateboarder Paul Rodriquez, collaborated with Hasbro to create this special edition item. The Transformers Primitive Optimus Prime figure was co-designed by Paul and features Primitive Skate’s classic black and gold colors for a more sophisticated and on-brand look. The figure is even placed in a Primitive Skate-inspired packaging that looks like a “skate shoe” box featuring  grip-tape inspired texture. See complete details and pictures below.  

TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure

(Ages 8 years & up/Approx. Retail Price: $49.99/Available at Booth #3329 at Comic-Con International in San Diego)

Before OPTIMUS PRIME was blasting DECEPTICONS in battle, he was greasing the wheels of his skateboard with fellow skater, SHREDDICUS MAXIMUS. Shredding rad gnar on the boardwalks of the Senti Rust Pier, they up their street cred while nailing down their signature trick, the Null-Ray-Ray, annihilating the competition into mere grime… Now get ready for the gnarliest TRANSFORMERS stunt of the 21st century… TRANSFORMERS has worked with Primitive Skateboarding, the company founded by legendary skateboarder, Paul Rodriguez, to roll out this special edition TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure convention exclusive. Co-designed by Paul, the figure features Primitive Skate’s classic black and gold colors for a more sophisticated and on-brand look. To up the skateboarding theme, the figure is placed in premium Primitive Skate-inspired packaging that mimics a “skate shoe” box featuring grip-tape inspired texture. As the ultimate twist, the pack features rail, ramp and hover board accessories! The pack includes a LEADER CLASS OPTIMUS PRIME figure, a TITAN MASTER SHREDDICUS MAXIMUS figure and eight accessories. Converts from robot to tractor trailer in 23 steps and from tractor trailer to battle station in 10 steps. The TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure will be for sale during San Diego Comic-Con 2017. Following the convention, a limited number will be available on HasbroToyShop.com.

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