Lionsgate and Atom Tickets Team Up for Morphin Mondays Campaign

Advance tickets for “Saban’s Power Rangers” go on sale today and Atom Tickets, the first-of-its-kind theatrical mobile ticketing platform, has partnered with global content leader Lionsgate (NYSE: LGF.A, LGF.B) to launch “Morphin Mondays” in support of the highly anticipated film, which debuts in theaters nationwide on March 24, 2017. The “Morphin Mondays” promotion includes exclusive content and deals each Monday leading up to the film’s release—March 6, March 13 and March 20.

Starting today, Atom users have the chance to purchase their ticket for “Saban’s Power Rangers” for just $5 when they invite five friends to see the movie with them via the Atom Tickets app. The program plays off the team of five Power Rangers and takes advantage of the app’s integrated social experience that allows users to invite friends to a movie without paying for them. Each person invited has the opportunity to get their own $5 ticket by inviting five other friends to join the group, further fueling the program’s virality.

“Atom is the only ticketing app that focuses on movies as a group experience,” said Matthew Bakal, executive chairman and co-founder of Atom Tickets. “Pairing the social appeal of Power Rangers with our app’s proprietary invite technology, ‘Morphin Mondays’ encourages users to plan a night out with their friends to see this entertaining new film and taps into the audience’s desire for shared experiences.”

In addition to Morphin Mondays, today Atom unveiled an exclusive Power Rangers movie poster that can only be seen on the Atom platform. A few lucky fans will receive the exclusive poster signed by the cast via social media giveaways.

Directed by Dean Israelite, the film stars Dacre Montgomery, Naomi Scott, RJ Cyler, Becky G and Ludi Lin as the Power Rangers and also features Bill Hader, Bryan Cranston and Elizabeth Banks. The movie follows five ordinary teens who must become something extraordinary when they learn that their small town of Angel Grove—and the world—is on the verge of being obliterated by an alien threat.  Chosen by destiny, our heroes quickly discover they are the only ones who can save the planet. But to do so, they will have to overcome their real-life issues and before it’s too late, and band together as the Power Rangers.

Atom Tickets is a game-changing mobile app and website that is revolutionizing the movie ticketing industry to make movie experiences faster, easier and more social than ever. Atom lets users pre-order movie tickets and concessions and provides a VIP experience that includes bypassing lines at theaters. The user-friendly platform also lets moviegoers watch trailers, read reviews and coordinate movie outings with friends while allowing each person to pay separately with just a few simple taps.

How Atom Tickets Works:
Atom Tickets re-imagines the most convenient way for users to plan a night out at the movies. The free app and website provide relevant reviews, trailers and synopses to help customers make the best decision on what to see. Moviegoers may then invite friends (via Facebook or their contact lists) to purchase their own tickets to join them. Atom offers streamlined ordering of tickets and concessions from any Android or iOS phone. At the theater, users go directly to the ushers and concession counters, where they simply scan a QR code at tablet kiosks. Paper tickets and IOUs have been replaced by Atom’s innovative platform, which keeps all plans, messaging, payment and tickets in one place

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About the Author: MattG