For the weeks leading up to Toy Fair, Funko had been teasing a new ‘brand’ – Vinyl Sugar. While Vinyl Sugar is part of Funko, it’s something different…it’ll feature new artists, skews a little higher end and based on the items on display….will be super cool. The first product lines on display at Toy Fair were the Dorbz vinyl figures (originally set to be blind boxed, but aren’t), Vinyl Idolz (wasn’t expecting to see Seinfeld toys!) and Vinyl Vixens.
Also on display were a pair of Star Wars Super Shogun toys. A few years ago a Stormtrooper was released by Super7, now he’ll be joined by Boba Fett and a Shadow Trooper.