Some news out of Hasbro today on the success of their Angry Birds Star Wars Telepods line – which have reached one million figures sold in the month since the app was released. With Angry Birds Go! Telepods in stores now (and the app launching in December), it looks like it could be an Angry Birds Christmas. Read the entire press release below.
PAWTUCKET, R.I., Oct 21, 2013 (BUSINESS WIRE) — Hasbro, Inc. HAS +0.02% announced today that it reached the milestone of one million TELEPODS figures in consumers’ hands around the globe. TELEPODS, the digital gaming platform for the mobile generation, launched with the new ANGRY BIRDS(TM) STAR WARS(R) II game from Rovio Entertainment and Lucasfilm, which became available less than one month ago underscoring the success of this accomplishment and popularity of the innovative new platform. Hasbro’s TELEPODS uses new technology to allow kids to play in two ways: in the physical space and through full and unprecedented integration into top-tier apps.
Every copy of the ANGRY BIRDS STAR WARS II app includes a “TELEPODS” mode that allows users of smart devices with front-facing cameras to “teleport” their Angry Birds Star Wars TELEPODS figures into the game. For the first time in ANGRY BIRDS history players can choose which characters they want to use to complete a level by using TELEPODS including Rebel Birds and Imperial Pigs. Fans download the app, tap the TELEPODS icon in the app, place one of the more than 30 ANGRY BIRDS STAR WARS figures on the included TELEPODS base, and then place the base on a smart device to immediately “teleport” that figure into the game. Players can also unlock new characters in the app with TELEPODS as well as an assortment of super powers, enhancing the digital gameplay experience.
“With one million TELEPODS figures in consumers’ hands and counting, we are thrilled with the response from kids around the world to the new TELEPODS platform,” said John Frascotti, Global Chief Marketing Officer, Hasbro. “We continue to work closely with entertainment leaders like Rovio and Lucasfilm to drive seamless physical to digital app integration with our TELEPODS platform and are excited by what the future holds for this innovative experience.”
Consumers are already gearing up for the launch of ANGRY BIRDS GO!, a new app franchise recently revealed by Rovio that will also feature TELEPODS technology. A full line of TELEPODS enhanced figures and playsets are currently at retail in anticipation of the ANGRY BIRDS GO! app on December 11. Some of the one million figures around the globe that consumers have purchased include figures for the upcoming ANGRY BIRDS GO! title speaking to the excitement fans have for TELEPODS integration in a highly anticipated new game. Rovio will provide consumers with an exclusive first look to the new experience via a dedicated “COUNTDOWN TO ANGRY BIRDS GO!” app integrated with TELEPODS technology at the end of October. To learn more about the ANGRY BIRDS GO! product line from Hasbro, consumers can visit www.Hasbro.com/AngryBirds. Fans can also view the gameplay trailer for the Rovio app on Youtube and learn more about the game at http://go.angrybirds.com