MEGA Brands Launches Call of Duty Construction Sets

megalogoDuring one of my many toy runs last week, I was surprised by these Call of Duty MegaBlok sets – as I hadn’t heard these being announced yet. Today the below press release came into my inbox announcing the theme. Read the release before and be sure to check the sets out – they look very, very tempting!

MEGA Brands Inc. (TSX: MB) and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), today announced a new premium line of Mega Bloks Collector Construction Sets based on the Call of Duty® franchise. The brand new line will be celebrated with an exclusive launch event at this week’s Comic Con in New York, one of pop culture’s biggest conventions from October 10th to the 13th.

The Call of Duty Collector Construction Sets bring a new level of sophistication and detail never before seen in the highly collectible construction category.

Call of Duty Collector Construction Sets are part of a multi-year, global license with Activision that expands upon the two companies’ remarkable success in developing innovative, creative and entertaining construction collectibles.

Call of Duty Collector Construction Sets offer a unique range of construction collectibles, including buildable vehicles, themed locations and collectable micro action figures from the blockbuster franchise. The micro action figures feature an unprecedented level of articulation, including unique joint design for ultimate “pose-ability.” In addition, the new buildable accessories and equipment systems provide endless customization opportunities.

“Call of Duty is a cultural phenomenon. To do justice to the #1 game franchise of this generation, we needed to create something truly different and special,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “We are proud to announce the Call of Duty Collector Construction Sets, an exciting new premium product line that allows fans, adult collectors and savvy builders to experience the franchise in a whole different way.”

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About the Author: MattG