US launch of Necomimi at SDCC – brainwave responding cat ears!

A couple times a year I get a press release that’s just packed full of awesome. Today’s one of those times, as I got a press release announcing the US debut of NeuroSky’s Necomimi. What are Necomimi? Well they’re wearable cat ears that respond to the wearer’s mood – if you’re relaxed they droop, if you’re excited they wiggle.

These will be available at Comic-Con from booth 305 for $99.95, or through select authorized resellers, retail partners and on After the jump, read the whole press release from NeuroSky.

June 29, 2012 – San Jose, CA/ San Diego, CA, USA— Leading biosensor company NeuroSky launches the YouTube sensation, Necomimi, in the US at Comic-Con in the San Diego Convention Center.

A concept born in Japan by Neurowear, a fashion electronics company, Necomimi’s popularity skyrocketed within the anime and costume communities. Now general audiences are clamoring for the fascinating brainwave cat ears that respond to the wearer’s mood.

Necomimi is a headband with cat ears that move according to the user’s feelings and emotions in real time. Necomimi, powered by NeuroSky’s ThinkGear technology, gives people a chance to express their moods in a real-time, unique way.

Three emotional states create cat-like reactive movements that show how interested or relaxed the wearer is. When something catches the user’s attention, the ears shoot straight up. When the wearer is relaxed, the ears droop down. When both highly focused and highly relaxed –or “in the zone” — the ears will wiggle back and forth.

Necomimi is great for parties, tailgating at your favorite sporting event, bachelorette parties, cosplay and anytime you want to entertain your friends and family. Don’t take our word for it, find out yourself why everyone is saying, “Make my ears wiggle!”

Necomimi is priced at $99.95 and will be available for sale at Comic-Con from booth 305, or through select authorized resellers, retail partners and on

You May Also Like

About the Author: MattG